SEPT 28, 2003
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Q&A: Jagdish Sheth
Given the quickening 'half-life' of knowledge, is Jagdish Sheth's 'Rule Of Three' still as relevant today as it was when he first enunciated it? Have it straight from the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, USA. Plus, his views on competition, and lots more.


Q&A: Arun K. Maheshwari
Arun Maheshwari, Managing Director and CEO of CSC India, the domestic subsidiary of the $11.3-billion Computer Sciences Corporation, wonders if India can ever become a software product powerhouse, given its lack of specific domain knowledge. The way out? Acquire foreign companies that do have it.

More Net Specials
Business Today,  September 14, 2003
 
 
Watching Cash Flow
There are lots of reasons why investors opt for certain stocks to put their money on.
But cash flows?
OTHER RELATED STORIES

Ever wondered why investors prefer software plays over hardware stocks? Several hardware firms-among them HCL Infosystems and Moser Baer-are growing faster than some of the fancied software firms that everyone who can spell 'returns' forever seems to be running after. Yet, the PE ratios of these poor hardware stocks remain abysmal. Ever wondered why? Well, the answer, or at least a large part of it, lies on a single page in the annual report: the cash flow statement (CFS). While the balance sheet and profit/loss account are supposed to offer a snapshot financial summary of any business, the CFS enjoys a special status as a much thumbed-to page.

If you haven't bothered about it so far, it's about time you did. It explains a lot of the action on the markets. Run through the CFSs of Infosys, Wipro and other such stars, and you'll see ample cash surpluses even after the allocation of funds for expansions. Infosys, for example, recorded cash from operations of over Rs 645 crore last year, that too, after an outflow of over Rs 162 crore towards expansion. Hardware company Moser Baer, in contrast, is cash-strapped. It does not have sufficient internal accruals to fund its expansion, and has been raising large amounts of debt to engineer growth for itself.

Look at a wider set of data and you may well conclude that the 'cost of staying in business', in Peter Drucker's memorable phrase, is higher for hardware firms-which need to keep ploughing cash into equipment and the like to beat obsolescence. Software firms, in contrast, often have more cash than they know what to do with. They are what CEOs everywhere want their companies to be: cash-rich.

Check Those Cash Flow Statements
Tata Motors: It charged the development expenses incurred on its Indica project to its cash reserves. This way, the mammoth sum of Rs 1,400 crore did not affect its p/l account, which continued to report profits on all the other operations. Analysts are aware that the automobile business involves large sums of investment in platform creation and upgradation. So they expect to see the CFS remain healthy enough to permit such expenditure in the future-just to stay competitive.

Moser Baer: It has expanded aggressively, reinvesting all its money. With equipment obsolescence so high, cash needs to stay in the re-investment loop. So despite its profitability (Rs 398.5 crore over the last three years) and equity expansion (up from Rs 31 crore to Rs 48 crore), it also saw borrowings shoot up (from Rs 238 crore to Rs 806 crore).

Mico: This cash-rich auto ancillary has depreciated assets at rates considerably higher than those under the Companies Act. In 2002, it reported an operational cash flow of Rs 386 crore. After capital expenditure of more than Rs 75 crore, it was left with a free cash flow of Rs 195 crore. The company is now well-placed to expand capacity with these accruals, unlike most other auto ancillaries.

Bharat Electronics: This telecom and defence public sector company also has strong cash flows. Last year, the cash on its books stood at Rs 328.6 crore. This is remarkable, since it reports an R&D expenditure of close to Rs 90 crore (which is written off entirely in the P/L account). The company has market capitalisation of Rs 3,079 crore and debt of Rs 83 crore, making its valuation cheap.

Cash First, Tango Later

Free cash flow is literally what it sounds like. It is nothing but the money that a company has taken in over a given period, and has on its books after accounting for the expenses that involve a monetary outflow. This last part requires some clarification. Raw materials, office rents, staff salaries, media expenses, interest and so on are payments that must be made. Depreciation, however, is a notional charge (set aside for asset maintenance), a sum that's deducted from the p/l account's profit figure-but involves no cash outgo.

Cash can be generated by a company either through its regular operations or through its investments and financial activities. How it comes is not the issue. That it can be put to good use, is. "The free cash flow parameter for investment gives you a clear picture of the distributable cash the company has," says Gurunath Mudlapur, Head of Research, Khandwala Securities.

To dividend-seeking shareholders, that's reason enough to pay attention to the CFS. After all, it is from this money that all dividends must flow. A cash-rich company can send fat cheques in the mail. A cash-starved company cannot. As simple as that.

But that, of course, is not the only significance. To Mudlapur, the CFS is "a very important part of any company study that we do". It is, in other words, an analytical tool to pick stocks, like any other.

Not to argue against such time-tested analytical parameters as earnings per share (EPS) and-based on it-the PE ratio (the price relative to earnings). There is no denying that these metrics serve as vital inputs in stock selection decisions. The challenge of investing, however, is not to go by the price-or even relative-to-earnings price-but by an analysis of the company's future prospects. And here, the CFS finds its not-so-obvious relevance. "Free cash flow is of utmost importance while analysing companies," elaborates Motilal Oswal, Chairman and Managing Director, Motilal Oswal Securities, "since one can gauge how much cash the company has to re-deploy in the business so as to generate better returns on capital in the future."

Cash flows are a neat way to determine a business' health

Not just that, the CFS is a neat way to determine the business' actual health. The reasoning: even if the company grosses enough profits and has a decent marketshare, if it isn't making enough cash for future deployment, all may not be hunky-dory. Some analysts even see CFS as a more authentic picture of what's happening at a company than the P/L account. This is because cash records are not as easily manipulated, by and large. Yet-to-be-realised revenues, for instance, cannot be part of the CFS. This sort of thing can make the p/l account look good (all it means is an equivalent sum in the 'receivables' portion of the balance sheet), but cannot get past the stricter CFS norms.

Depreciation is the other strange part of the P/L account that gives it its synthetic touch. Now, this is a sum that's supposed to be deducted from the profit calculations as money intended for the upkeep of machinery and the like. The rate at which this is done, however, is government-mandated, and has no connection with actual requirements. So if nothing is spent on actual asset upkeep, this shows up only in the CFS-for it records every transaction as it flows through the system. It also records expenses such as principal repayments (on loans), which are real expenses that the P/L account is blind to.

Making Real Sense

Like with every other parameter for analysis, cash flow needs to be placed in the overall context of the business. Different companies need cash for different purposes, and how the money is deployed, really, is the real indicator of how strategically sound the company is. "While some companies need the cash generated to sustain the business, others don't need that all the money they generate. One has to be careful of companies that invest the plentiful cash in unrelated businesses," opines Oswal.

At the end, it is a company's market strategy that needs to be assessed

At the end, it comes down to making a subjective analysis of the company's strategic intent, and estimating the returns thereof. Take ITC, for instance, a cash-rich company that tends to invest its cash in sectors that it deems hot. As an investor, you might prefer to have the cash returned to you by way of dividends, but the company's management may have found an exciting business opportunity in apparel that's expected to deliver good returns over a longer time-frame. Your assessment of the company's cash deployment decisions will influence your perception of how worthy the stock is, and you will act accordingly.

The other thing to remember is that cash flow is often the result of smart strategic moves made years ago, moves that may have taken lots of money. So never dismiss a cash-starved visionary company in investment mode. A market creation strategy, for instance, is a long-term bet. Likewise, brand establishment, the business of taking charge of a portion of the target consumer's mindspace. At the end, it is the company's strategy-in the market context-that needs to be assessed, and that is irreducible to a set of easy metrics.

Just as taking a person's blood pressure is no substitute for understanding his mind, so with CFS. Still, it pays to keep a sharp watch on cash flow, the life force of a business. In Warren Buffet's immortal words, "Profit is an opinion, cash is fact."

 

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