APRIL 11, 2004
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Q&A: Tarun Khanna
When a strategy professor at Harvard Business School tells the world that global analysts and investors have been kissing the wrong frog-it's India rather than China that the world should be sizing up as a potential world leader-people could respond by dismissing it as misplaced country-of-origin loyalty. Or by sitting up and listening.


Raghuram Rajan
The Chief Economist of the IMF doesn't hesitate to tell the country what he thinks. That's good.

More Net Specials
Business Today,  March 28, 2004
 
 
WEALTH CREATORS
Wealth Of Knowledge
IT and pharma have racked up huge gains in anticipation of their growing global opportunities. But staying ahead of investor expectations will be a big challenge for these knowledge-based sectors.
RANBAXY: The first Indian drug company to cross the $1-billion mark in sales, it has consistently posted 20-25 per cent growth in profits despite intense competition
It turns out, the talk about this being the age of knowledge economy isn't all talk. Companies that operate in the two key segments of this industry, information technology and pharmaceuticals, have been pulling in super-sized profits and growing their toplines at break-neck speeds. Investors, on their part, have been bidding their stock up, never mind the occasional slump. It's no wonder, then, that four of the top 10 wealth creators in this year's survey are from the two sectors. Infosys Technologies comes in at No. 3, Ranbaxy Laboratories at No. 4, Wipro at No. 9 and Dr. Reddy's Laboratories at No. 10. (Some of the others from the sectors who figure in the top 100 are Sun Pharmaceuticals, Cipla, Satyam Computer Services, and Lupin.) If you are looking for a number, the four together have added Rs 21,615 crore in wealth over the last five years. No small change, that.

If these companies have scored high in wealth creation, it's for good reason. The Indian IT sector, which includes software exports and services, hardware, networking, training and IT-enabled services, will be worth Rs 89,300 crore in 2003-04, up from Rs 76,500 crore the year before. That's a 17 per cent growth, compared with the global average of 4 per cent. The robust growth has pushed IT's share of GDP in India from 1.4 per cent in 1998-99 to 3 per cent in 2002-03. This fiscal, it is expected to grow to 3.8 per cent. Software exports, which constitute 60 per cent of the industry's revenues, are expected to grow at more than 20 per cent to touch Rs 55,500 crore this year, according to Nasscom.

Healthcare's story is no less impressive. Indian pharma companies are acquiring companies abroad to expand global presence. It's no more the old categories like anti-infectives, vitamins and analgesics, but speciality and niche therapeutic categories like cardiovascular, central nervous system (CNS) and anti-diabetic drugs that are the new areas of focus. But what really has investors licking their chops is the spilling over of the outsourcing phenomenon into pharma. Basic research, clinical trials, contract manufacturing are the three hot areas. India's advantage: world-class chemistry skills and low-cost human resources. The domestic pharma market also has a huge potential (worth Rs 21,400 crore in 2002), although the growth rate is in single digit. The per capita consumption of drugs in India still stands at $3 (Rs 138), which is amongst the lowest in the world. In contrast, an American spends $191 (Rs 8,786) and a Japanese as much as $412 (Rs 18,952) annually on healthcare.

WIPRO: Its M&A strategy has paid off, with Spectramind accounting for 11 per cent of the total revenues

Key Performers

Just because an industry is growing, it doesn't mean that all the players in it will benefit equally. How much of the overall growth comes their way will depend on their own strategies, which could be in terms of choice of segment, markets, investment, people, and mergers and acquisitions. But like it happens in all sectors, a few key companies will set the trend and the others will inevitably follow. In it, such bellwether players could be Infosys, Wipro and TCS, and in pharma they could be Ranbaxy, Dr Reddy's and Cipla.

Take a look at the poster boy of Indian it industry, Infosys. This fiscal, it will touch $1 billion (Rs 4,600 crore) in revenues (the only other $1-billion outfit in the industry is TCS, but it's a division of Tata Sons and not yet listed), and have 25,000 employees on its payrolls (it is hiring a thousand engineers every month). What's interesting is that despite its increasing size and pressure on billing rates, the company has reported stellar profits quarter after quarter. Says Avinash Vashishtha, CEO of neoIT, an offshore outsourcing advisory and management firm: "Their ability to sustain growth on an increasingly large base has been amazing." In fact, according to a recent Nasscom study, Infosys' margins are second highest in the world in it software services. Most profitable: Microsoft. That apart, Infosys has started looking at acquisitions overseas. Last year in December, it struck its first such deal when it bought Expert Information Services of Australia for $23 million (Rs 105.8 crore). Yet, keeping up its wealth generation will be a challenge (See Infosys: Needs More Aces).

Wipro, on the other hand, has aggressively pursued acquisitions to grow. In 2002, it bought Spectramind for a whopping Rs 470 crore to get a toehold in the booming BPO business. Today, the 8,456 employee-strong Spectramind fetches 11 per cent (about $27 million) of Wipro's revenues and is expected to rake in an impressive $100 million this full year. Says Amit Khurana, an analyst at Birla Sun Life: "In hindsight, buying a BPO operation rather than building one like Infosys has proved to be a smart strategy." Simultaneously, other analysts say, Wipro has managed to build competencies in the area of enterprise application, especially in BFSI (banking, financial services and insurance).

INFOSYS: The company's margins are the second highest in the world in IT software services

Satyam Computer Services, India's third-largest it company, is focusing on what it calls "a global delivery model", where offshore need not mean just India. For instance, Satyam will deliver services out of centres in Malaysia, Shanghai and Toronto. "We are consistently trying to follow an enduring de-risked wealth creation model that ensures diversification and verticalisation in a manner that delivers higher value," says K. Thiagarajan, Director and Senior Vice President, Satyam. Adds Chairman B. Ramalinga Raju: "The centre of the universe is your relationship with the customer and that has been the principal driver for Satyam."

But with the backlash against outsourcing raging in the US, will the earnings of it companies stay as healthy as before? Raman Roy, CMD, Wipro Spectramind, thinks so. "(The backlash) cannot become a trend, and the economic reality will finally call the shots," he says. Sector analysts are equally optimistic. An SSKI report, for instance, notes that "the sector is in for a patch of strong volume growth, and in a stable billing rate environment, a significant part of the growth will fall through to the bottomline." That should be music to the ears of investors.

In Fine Fettle

In healthcare, the three big players-Ranbaxy, Dr Reddy's and Cipla-are already well entrenched in the generics markets of developed countries, currently valued at $45 billion (Rs 2,07,000 crore) and expected to touch $80 billion (Rs 3,68,000 crore) by 2008. In fact, Indian companies accounted for over 30 per cent of the drug master files (DMFs) filed in the US in 2003-the largest share of all countries. India's share in Abbreviated New Drug Applications filings too has been rising consistently and stood at around 23 per cent in 2003. The number of ANDA filings went up from 50 in 2002 to 80 in 2003, and is expected to rise to 130 in 2004. India is also emerging as a low-cost manufacturing hub for pharma and companies like Matrix Laboratories, Nicholas Piramal and Shasun, besides the recently listed Divi's, are betting big.

INFOSYS: NEEDS MORE ACES
A substantial proportion of Infosys' wealth creation has come from a build up in expectations of rosy future prospects. Therefore, an aspirational challenge to deliver cost of equity return on the market value over, say, the next five years will require Infosys to not only deliver on medium-term profitability growth but to also systematically build the value of its longer-term prospects. It is debatable whether the existing India centric offshore service delivery and largely organic growth model will enable high growth rates over a long run. The answer then lies in much more rigorous scrutiny of the value impact of: products in the R&D pipeline that can sustain exponential growth; judiciously priced and structured inorganic growth; and consideration of the potential value impact of financing, e.g., through share buybacks and debt financing.
RANBAXY: NO ROOM FOR ERROR

Most of Ranbaxy's wealth flow has come in anticipation of future value growth from its international expansion and a drug discovery pipeline, whereas only a third of this has been delivered to shareholders through an increase in fundamental profitability and dividends. To deliver the current cost of equity (13 per cent) return on the current Enterprise Value over the next five years, Ranbaxy needs to not only deliver on medium-term profitability but also on the value of its longer-term prospects.

Ranbaxy, the industry's biggest wealth creator, has become the first Indian drug company to cross $1 billion (Rs 4,600 crore) in sales and has been consistently maintaining 20-25 per cent growth in profits despite the increased competition and price dips in the generics market. It figures among the top 10 global generic companies, and has a strong pipeline with 40 ANDAs under approval in the US (of which 12 filings are worth $9 billion in market value).

But the concerns would be the rising research costs and the legal setbacks (See No Room for Error). For instance, Dr Reddy's has seen a sharp increase in research costs while earnings are under pressure for lack of big product opportunities. Its patent challenge of Pfizer's hypertension drug Norvasc was rejected by a US court, resulting in the loss of a top dollar drug opportunity. "Wealth creation in pharma cannot be viewed in a quarter-to-quarter time frame, but needs a multi-year point of view," says G.V. Prasad, Executive Vice Chairman and CEO of Dr Reddy's Laboratories. The reason, he says, lies in the long time cycles of this industry, where not just the NCEs (new chemical entities) take close to a decade to realise value, but even generics require a three- to four-year cycle.

Yet, there's no dearth of believers. Last December, Newbridge and Singapore's Temasek struck a deal to buy 15-odd per cent in the Matrix Laboratories for Rs 337 crore. Earlier, Citigroup's venture arm paid Rs 126 crore to acquire a 12 per cent stake in Lupin. In it, no big-ticket M&A has taken place yet. But that, however, should not prevent one of the global it giants such as IBM or EDs from picking up tier two or tier three companies. After all, what's driving the knowledge sector boom is India's growing pool of skilled and cheap workers. As long as that remains an edge, wealth creation will happen-one way or another.

 

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