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It
isn't surprising that Jorma Ollila,
Chairman and CEO of Nokia, should choose to visit India again. This,
after all, is one of the two most happening telecommunication markets
in the world, and one that cannot seem to have enough Nokia handsets
(handsets accounted for around 80 per cent of the company's revenues
of Euro 25 billion in 2003; networks, rather the equipment sold
to telcos, accounted for the rest). With India's telcos enhancing
networks or putting down new ones, Nokia is hoping to make a dent
in a market in which it has traditionally played second fiddle to
its Scandinavian rival Ericsson, something that was evident from
the fact that Ollila met with almost all telcos of note during his
visit. The former banker was unsurprisingly thrilled at the way
the Indian market has changed since his last visit in 2000 (when
this magazine met with him; see "We
Will Continue On The Road We've Created", BT, April 7, 2000).
He spoke to R. Sukumar on
India, the future of networks, and Nokia. Excerpts from an exclusive
interview.
To kick things off, what change do you see
in the Indian market between 2000 and 2004?
First off, you see the buoyancy of the economy.
From the point of view of the telecom market, we have seen a take
off of mobile communications. I think the regulatory bodies have
done an excellent job. In terms of regulation, India is really on
the right track now. Clearly, there are some areas that are being
worked on but the way mobile communication has been deregulated
has really fuelled competition. And competition is what benefits
the end-user. The telecom market is in an accelerated phase in terms
of growth. And the last 15 months have been exceptional. India is
now the fastest growing market. It's very very rewarding to come
back and see what we've achieved both on the network and the handset
side.
More than 70 per cent of your sales comes
from handsets...
Last year it was 80 per cent, and 20 per cent
came from infrastructure...
... and that's the more profitable business,
in terms of operating margins...
...or has been in the past few years, but I
think the infrastructure business, apart from the last couple of
years of slow growth and restructuring has historically been solidly
profitable and we expect it to be so in the future.
How do you see Nokia? Is it a consumer products
company? A lifestyle company? A fashion company? Or a technology
company?
All of the above. We are a technology company
providing products and solutions in the area of mobile communications
that gives people unique experiences. That happens through the lifestyle,
through the design, through the consumer experience-elements that
we have imbedded in the products. It would be wrong to say, for
instance, that we are a consumer electronics company because that
doesn't tell the story.
In the last few years there have been significant
developments in the wireless business in two or three areas. One
is 'enterprise mobility', where you have a partnership going with
IBM. Then, there are the multimedia and gaming initiatives. Tell
us about your plans in these areas.
We will continue to grow in both networks and
mobile handsets, but we see two important growth segments that will
make us a different company with a broader, higher value-added mix
of products. These are consumer multimedia and enterprise solutions.
Businessmen are heavy users of mobile phones,
yet businesses are yet to make mobility part of their information
solutions. I do not think the operators or the IT industry, or us
in the telecom industry have addressed that issue. There really
isn't a corporate solution for handsets. We are setting up a new
unit that will look at how we combine the IT industry know-how with
what we are doing in order to bring mobility to be part of the it
solution for companies.
This business revolves around partnerships.
One such is the one we have with IBM on the new Communicator that
is coming out by the end of the year. IBM is working on corporate
applications for that Communicator. This isn't about next quarter.
It will take two years before we get the first solutions out. Obviously
easy-to-use e-mail is central to the corporate solution, and we
have that in mind.
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"We will see the commercial
launch of 3G in most markets later this year" |
Imaging, media, and games are areas that are
important on the consumer side. On the games side, we have already
started the N-gage programme. We will have several new devices to
cover different segments, entry level and advanced. We will be a
games publisher and we will use games from other publishers. This
is also a lifestyle issue. Mobile games, the interactive games where
you use mobile networks, will be an important additional element
to the gaming industry.
There is growing talk of alternatives to
3G networks. Intel is speaking of something called Wi-Max that can
be used by cellular networks on their existing infrastructure to
provide high-speed data connectivity.
I think the future scenario is clearly one where
the wide area network coverage will be provided by cellular 3G.
In the hot spots, you have other types of solutions like Wi Fi,
which is a good complementary solution, and there will be devices
that can work both on cellular and Wi Fi as our Communicator that
is going to come out by the end of the year does. I do not see the
same kind of coverage being provided in other ways. We will see
the commercial launch of 3G in most markets later this year. (The
Intel thing) is in a very initial phase, so we don't have any information.
What about competition from Microsoft's
Smartphone operating system?
Symbian (the operating system Nokia uses) is
the only robust platform available today but we understand that
there will be alternatives.
Ericsson recently signed a large deal in India for network management.
Would Nokia be open to such deals?
We recently decided to look at managed services
the same way some of our major competitors have done. We have 15
customers in different parts of the world with whom we have signed
such contracts
Imaging and multimedia have been key to
the growth of Nokia over the past few years. What will drive growth
in the future?
It will continue to be imaging and multimedia.
(Then, there's) access to e-mail and other enterprise solutions
and video streaming.
There are going to be upwards of 20 million
phones sold in India this year. Do you think it makes sense for
a company like Nokia to look at manufacturing locally?
Now, the volumes are very significant. We are
looking at the situation to ensure that we are both cost-effective
and logistically efficient. We have three plants in Asia that have
served us well and we have no capacity problems. But with the market
developing rapidly, we have to keep a close eye on it. At the moment,
though there's nothing further to report.
Last one. You recently attended the GSM
conference at Cannes. What's your take on this entire GSM versus
CDMA thing. Which is the technology of the future?
If you look at last
year's final quarter, and look at new additions to the network,
GSM had 80 per cent and CDMA the balance. That's the situation globally.
But that's not really the point. The technology is not the solution
for what the consumer wants. It's just an enabler. Any of the acronyms
we have talked about here, none of them is important to the end-user.
He wants ease of use. I do not think the access technology will
dominate the discussion going forward. It does less so, already.
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