AUGUST 15, 2004
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Attention Span
Telecom, civil aviation and insurance share this in common: they are all markets that have government-imposed entry barriers for varied reasons. This alters the dynamics of competition in these markets, and in different ways. But still, they must all hope for a customer with a long attention span.


Q&A: Jim Spohrer
One-time venture capital man and currently Director, Services Research, IBM Almaden Research Lab, Jim Spohrer is betting big on the future of 'services sciences'. And while at it, he's also busy working with anthropologists and other social scientists who look quite out of place in a company of geeks. So what exactly is the man—and IBM's lab—up to?

More Net Specials
Business Today,  August 1, 2004
 
 
The Car Collector

Ravi Prakash has 36 to be exact. And each one is a gem.

Passionate about cars: Ravi Prakash's farmhouse has welding shop and a paint shot that would put any garage to shame

Quick Draw McGraw

TREADMILL

Build Up Your Bones

BOOKEND

There's something about vintage cars-sometimes it's the thin wheels with spokes; other times it is the quaint chassis; and at still other times it is a peculiar mechanism, like a central headlight that moves with the steering wheel-that makes everyone want to own one. Now, imagine owning 36 of these beauties. Bangalore's Ravi Prakash does-own, that is, not imagine. Surgeon by profession, farmer by inclination, businessman, amateur politician and secretary of Karnataka Vintage and Classic Car Club, Prakash is a man of many parts. But he is best known for his collection of vintage cars.

The good doctor lives in Subramanyapura, a semi-rural hamlet 30 kilometres from Bangalore. The exotic Japanese-style house set among lush 13-acre grounds isn't the main attraction at his Kala Farms. That has to be his collection of automobiles. There's a 1915 Tin Lizzie (a Ford Model T and it is black), a 1918 Sunbeam, a 1919 Fiat 501, a 1926 Austin Chummy, a Mercedes Nurburg dating back to the same year, a 1928 Lanchester originally owned by Motilal Nehru, a Jaguar E type Roadster, a Morgan Plus, and other beauties.

Rare and fit: The collection includes a 1928 Lanchester (above) once owned by Motilal Nehru

Each car, as is almost always the case with such collections has a history. The sky-blue Lanchester-the only one of its kind in India and among 11 such in the world-is not only the oldest ever Lanchester in a running condition, but was once owned Pandit Motilal Nehru, a leader of the Indian independence movement, co-founder of the Swaraj (Self-rule) Party, and father of India's first prime minister, Jawaharlal Nehru.

''When I brought it looked desolate,'' says Prakash. ''It took us nearly five years to restore it to its glory.'' Prakash trawled the net for parts; called his friends in England; frequented flea markets to pick up old steering wheels and even name plates; and spared no effort to source precious bronze and metal badges with the legend Daimler & Lanchester Club. The cost? Upwards of Rs 20 lakh, though Prakash refuses to put an exact figure to it. ''It is all about passion,'' he gushes. ''Do you mind spending money on your children?'' Once a week he takes the Lanchester for a drive around the farm (it does two kilometres to the litre).

Among Prakash's cars are cars that belonged to the royal families of Udaipur, Kutch, Rajkot, Mysore and Travancore. Some of them have starred in movies, appeared in television commercials, even participated in wedding processions of the rich and famous. That brings in some revenues, although it is apparent that Prakash's obsession isn't really a for-profit venture. The man insists that all his cars be in ''running condition'' and has retained the services of a dozen mechanics full-time. His farmhouse itself has a full-fledged welding shop and a paint shop that would do any modern garage proud.

Prakash's obsession started with a simple fascination with cars. Then, in 1979, when he was a 19-year-old student of medicine, he acquired his first vintage car, a 1937 Sunbeam Talbot, and he was hooked. At one time, Kala Farms boasted 65 cars, but Prakash has pruned his collection to include only the rare and the fit. The Sunbeam, not surprisingly, is still there.

 

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