AUGUST 29, 2004
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The Bottle Is It?
With Neville Isdell the new boss in Atlanta, The Coca-Cola Company is busy reinforcing its bottling operations in its strategic scheme of global success. Distribution 'push' is the new game. But will this weaken the 'consumer pull' of its brand? Will it be more about chiller-space than mindspace?


Whiz Craft
Arrow has slowly been sharpening its appeal. Quiver constancy, though, could still take some time.

More Net Specials
Business Today,  August 15, 2004
 
 
Visionary Leadership
 

The ability to create a shared vision among team members is the primary trait of a true leader. Good leaders often fervently advocate a line of thought to create that common vision that finally goes on to bring progress and prosperity to the organisation they work for. While an evangelical attitude helps leaders in building the shared vision, it is their charisma and architectural abilities that help them achieve success. The charismatic dimension enables them to empower and energise their teams and the architectural dimension enables them to create structures, processes and systems needed to realise that vision.

A leader must be trustworthy, transparent and in addition, he should have respect for his people. Another very important attribute that a leader must have is willingness to help, coach and inspire subordinates.

Despite possessing these traits, leaders cannot be successful if they miss out on a basic truth: It is important to create an environment that gives employees the freedom to work confidently and at ease. A transparent work environment does wonders in boosting employee morale and gives employees the chance to be creative and forthright.

Leaders must also realise that a team that has a preset vision is likely to do better than one without a common goal. Also, that while they show subordinates the way towards achieving that goal, practising what they preach goes a long way in ensuring that they actually reach for the finish line in the manner specified.

And to conclude, it is the ability of leaders to give their subordinates the freedom to fail and move on that stands them apart from the crowd.

 

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