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NOVEMBER 6, 2005
 Cover Story
 Editorial
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 Bookend
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 BT Special
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Retail Conundrum
The entry of foreign players, and FDI, could galvanise the retail sector and provide employment to thousands. Left parties, however, feel it would push small domestic players out of jobs. What is the real picture?


The Foreign Hand
Huge spikes and corrections in the BSE Sensex have lately come to be associated with the infusion and withdrawal of capital from foreign institutional investors (FIIs). Are India's stock markets becoming over dependent on FIIs?
More Net Specials
Business Today,  October 23, 2005
 
 
CAFFEINE FIX
Exquisite Espresso
Andrea Illy, scion of the "first family of coffee", on how to pull a perfect shot of espresso.

Espresso is an elixir like chocolate or cognac," avers Andrea Illy, CEO, Illycaffe. Illy, 40, should know a thing or two about coffee. Not only is he the grandson of the man who invented the steam espresso machine, but his thesis at the University of Trieste was on "Quality of Espresso from a Chemical Perspective". And 10 years ago, Illy, whose family-owned firm is present in 78 countries across the world, published a book entitled "Espresso Coffee: The Chemistry of Quality".

So what does Illy have to say about the perfect cup of espresso? According to him, the after taste of a good espresso should last up to one hour of drinking it. Always, but always ask for half-a-cup of espresso because a full cup means more water passed through the same amount of coffee, resulting in bitter dregs. A half-cup ensures that you get the best part of the brew. "Espresso is the perfect marriage of chemistry and physics that allows the coffee to reach its maximum intensity of taste and consistency," says Illy, who joined the family business in 1990 as a quality inspector and became its CEO in 1994. His father Ernesto Illy, aka Pappa Bean, is the chairman.

Science does play a crucial role in making that perfect cup of espresso (see the sidebar alongside). First of all, even before you get close to the coffee machine (yes, an espresso cannot be made without a machine), you must make sure you have 100 per cent fine-ground Arabica. For two reasons: One, the Arabica has less caffeine (between 1.1 and 1.7 per cent caffeine, compared to Robusta, which has between 2 and 4.5 per cent). Two, finely ground coffee powder increases the surface contact area for the high-pressure water. When this jet of hot water comes into contact with the coffee powder, the latter releases soluble substances that provide flavour and insoluble ones like oils and colloids, which increase its body and aroma. Finally, two more words of advice from Illy: Always get your espresso made to order (in fact, that's what the word espresso means, and not coffee as it is now popularly understood), and a good half-cup of espresso should be sweet at the tip of your tongue, sour on the sides and bitter at the back. (For the uninitiated, though, it may taste bitter all over, including the teeth). Now, hopefully, no one can fool you at the coffee pub.


How to Make that Perfect Cup of Espresso

It's a pity that most people don't take their cup of coffee as seriously as they do their glass of wine. For, a perfectly made cup of espresso can be as divine as a first-growth cabernet sauvignon. But before we tell you all about the recipe for that perfect cup of espresso, let us first dispel a few myths about espresso. For one, says Illy, it has less caffeine than, say, filter coffee because the water passes through the coffee powder faster, gathering less of the water-soluble caffeine. Two, bigger is not better when it comes to espresso. Not only does a bigger cup mean more water, but it also dissipates heat faster. Thick and one-ounce china cups are ideal. Now the how of it: Water at temperatures from 88-90 degree Celsius must be passed through 6-7 grams of espresso blend at pressure of 9 atmospheres for 30 seconds at 1 cubic centimetre per second to produce espresso with 2-5 mm of foam that ideally should last for 2 minutes. All this is probably complicated, which brings us to our final point: When you buy an espresso machine, make sure it's a good one.


TREADMILL

An Even-handed Solution

For the past few days, I've been trying to use my left arm to do a lot of stuff that I normally use my right arm to do. In the process, I have nicked myself while shaving, made a mess of my shoelaces while putting on my shoes, dropped a very heavy shopping bag on my toes, gone all over the place on my laptop screen while using the touch pad, almost twisted my wrist trying to wear my fly-button jeans and, well, a whole host of other things that I'd rather not mention. Have I finally lost it? Maybe, but the idea behind doing these apparently irrational things with my left arm and hand arose when I realised that my right arm was more muscular and stronger than my left. I'm right-handed like the majority of people so that arm is dominant in most of my physical activities.

As a result, while weight training I noticed that I can lift more weight with my right arm than my left and that my left arm's biceps, triceps and fore-arm muscles were less developed than the right arm's. It's normal for that to happen, I know, but sometimes vanity prevails and like most wannabe body sculptors, I want to be as perfect and symmetrical as I can get!

But more seriously, what do you do to build strength in your non-dominant arm? The goofy way of evening out the inequity between the two limbs is to do what I have been trying to do: using my left arm to do a lot of stuff that the right normally does. But that's not a lasting solution because a.) you'll make a fool of yourself (I got shaving gel up my nostrils) and b.) willy-nilly you'll eventually instinctively use your dominant arm to get things done without a mess. If you want to build more strength in your left arm (or your right if you're a southpaw), you can do it with a few gym tricks. Here are a couple:

Asymmetric weights. Grab unequal weights-use a slightly heavier dumb-bell in your left (or weaker) hand-for biceps curls. It may seem a bit odd at first but doing a set or two of curls using asymmetric weights may help strengthen your weaker arm. Try doing these sets after you finish your regular (using equal weights) dumb-bell curls.

Additional sets. You could also try doing extra sets of dumb-bell curls for the biceps or single-arm dumb-bell raises for the triceps of your weaker arm. After you finish your normal arm exercise routine, grab a light dumb-bell and do a couple of extra sets of curls or raises with your weaker arm.


write to musclesmani@intoday.com

Caveat: The physical exercises described in Treadmill are not recommendations. Readers should exercise caution and consult a physician before attempting to follow any of these.


ODOUR ORDER

Executives may be sweating a lot to reach ever higher corporate goals, but are they becoming a nightmare to colleagues for all the wrong reasons? Well, they may, if enough attention is not paid to body odour.

What it is: A common condition in which excessive odour, usually an unpleasant one, emanates from the skin especially during summers. Body odour may be chronic if an individual is suffering from various metabolic disorders-liver ailment, diabetes or even Parkinson's disease, says Dr S.K. Bose, Senior Consultant, Dermatology, Indraprastha Apollo Hospital, Delhi.

What causes it: Sweat is odourless, but if sweat is left on the skin, it allows both bacteria and fungus to flourish. This process releases chemicals giving it an unpleasant smell. Some areas of the skin, such as armpits, are more likely to produce body odour because the sweat glands in these areas are slightly different. These glands produce proteins and oily substances that bacteria feed on. The smell of body odour may also be influenced by diet. Certain foodstuff may contain chemicals that are excreted in the skin (such as curry, garlic and strong spices).

Who's affected: At puberty, sweat glands develop under the stimulation of hormones and protein, and oil production by the skin in armpits and genitals increases. Body odour may then become a problem, especially if hygiene is poor.

How to get rid of it: As far as treatment goes, an anti-fungal or an anti-bacterial soap is prescribed in most cases, according to Dr Bose. Regular baths and using an antiperspirant or a deodorant to reduce sweat (in fact, some of them may even inhibit bacterial growth) may also help. One must try and wear fresh clothes every day. Feet should be washed regularly, dried thoroughly and treated with anti-fungal (anti-athlete's foot) powders, if necessary. One must also avoid closed sweaty shoes such as trainers and wear fresh cotton socks.


PRINTED CIRCUIT

Phone Future
Nokia 888 concept phone

Not too far in the future, you'll be able to wear your phone around your wrist like a bracelet and yet expect it to deliver all the features that this generation of handsets does. And trying to make that possible for you is the Finnish phone giant, Nokia, which recently showed off such a concept phone at the Benelux design contest. Besides its flexible form, the Nokia 888 sports flexible touch screens and speech recognition. Lest you get your hopes up, Constant Reader, this is a concept and some engineers are sceptical whether such a phone can be commercially produced. Still, if this is the future of mobile communication, the wait will be worth it.

Go Bananas
Bang & Olufsen BeoCom 2

If you are wondering what this strange-looking object alongside is, let us tell you that it's a new cordless phone from Bang & Olufsen. It's called the BeoCom2 and, as you can make out, is shaped like a banana. Why? Well, why not? Crafted out of a single piece of aluminium (minimalist design based on aluminium is, after all, the hallmark of the Struer, Denmark-based company), the BeoCom2 can be used to make and receive external calls, besides which it can double up as an intercom. It has a phonebook that can store up to 200 numbers, and keep a record of 16 incoming and outgoing calls for easy reference. Incredibly, that's not all. The banana stick, which can be wall mounted, will also serve you as a remote control for your television. The only hitch: It's got to be a B&O TV. Price: Rs 43,000.

When It Counts
Roswell calculator

When was the last time you actually used a calculator? Unless you are an engineer who still swears by his TI scientific calculator, chances are it was a long, long time ago. Heck, even diehard bean counters have moved on to the spreadsheet. But here's a calculator that may move you enough to turn the clock back. The Roswell Calculator by Lexon Design is unlike any counting machine humankind has ever seen. It has an all-aluminium body with round keypads, and a transparent LCD screen that can display up to two lines. In fact, the calculator looks so good that you may want one on your table top, even if show-off is all that you'll do with it. Better still, the Roswell Calculator doesn't cost the earth, and can be shipped to you as long as you are somewhere on this planet. The price, including shipping: About $50 (Rs 2,200).

Let There Be Light
Philips LED light bulbs

At Philips' recent design summit in Paris, it wasn't a hi-tech gadget, but a futuristic light bulb, that stole the thunder. This was no ordinary bulb. Part of Philips' newly developed led range, the new bulbs offer a host of features. They consume less power, are cool to touch, and can last for 10 or 20 years. Besides, they can be made to change colour and intensity with a twist and one variety, the Chameleon, can mimic the colour of the object placed in front of it. The coolest? The Memento, which is a glass orb that can play back small video clips and pictures. It may not be too long before they hit the market.

 

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