|
Rakesh Jhunjhunwala
Partner, Rare Enterprises
» A
qualified Chartered Accountant, this 46-year-old finished
his articleship from Bansi Mehta & Co.
» Has
been in the market for over two decades and is considered
one of the shrewdest minds in the business
» On
the board of companies like Praj Industries, Nagarjuna Construction
and Mid-Day Multimedia, which figure in his portfolio
» Investing
to him is a "passion"
» Started
off with Rs 5,000; today, his total net worth is rumoured
to be over Rs 1,000 crore
» Multi-baggers:
Pantaloon, Financial Technologies, Bharat Earth Movers
» Equity
net worth*: Rs 390 crore
*Approximate value of investments in listed companies
where holding is more than 1 per cent as of March 31, 2006
|
If
you were on Mumbai's Dalal Street on May 22, it is unlikely that
you will ever forget the day. Trading at the country's premier
exchange was suspended for an hour and the agony writ large on
the faces of the investors said it all. If you had your money
in the market that day, you were a very worried person.
The dust hasn't quite settled yet. The market
continues to bleed, after closing below 10,000 points on June
6, 2006. It closed at 9,295.81 points on June 8, when the magazine
went to press. The FIIs (foreign institutional investors) have
reportedly predicted the Sensex reaching the 7,000-8,000 mark
before the bears' thirst for blood is staunched. The question
then is this: what now? How should you be behaving in a market
that is quite so intent on mauling the investor?
Looking around for answers, it struck us
that we wouldn't do too badly if we were to take a page or two
out of the books of the master strategists in the game. After
all, who better to tell you how to handle the market's many moods?
These are legendary figures, moving in the rarefied circles of
the private investor-millionaire club populated by only about
half-a-dozen players. Of these, we have picked three: Rakesh Jhunjhunwala,
Shivanand Shankar Mankekar and Nirmal Kotecha. Their portfolios
make interesting reading, and the value of their holdings even
more so. Are there any tips here for the average investor?
At The Vanguard
The first and foremost lesson is obviously
this: stay invested. These are temporary hiccups and the long-term
potential of equity can hardly be over-emphasised. And second,
use this fall to get into blue-blooded scrips. When the markets
crashed on May 22, the head of a leading merchant bank pointed
out that there were some "mouth-watering" deals on Dalal
Street that day-some great stocks quoting at very attractive prices.
While the mob was still in a state of a shock, there were those
who were busy enhancing their portfolio at bargain prices. You
don't get to hear of such people till their holding in a listed
stock crosses 1 per cent, which is when the stock exchange takes
note.
Take Mankekar. At the end of March 31 this
year, Mankekar held a little over 3 per cent of Pantaloon Industries'
equity capital. An extremely low-profile man, he refused to talk
to bt, saying he preferred being out of the limelight. A professor
at Mumbai's Jamnalal Bajaj Institute of Management Studies, Mankekar
has a diverse portfolio that includes stocks like Champagne Indage,
Pantaloon Industries, Pantaloon Retail and Zen Technologies.
Evidently, he knows what he is doing when
he buys big time into the Pantaloon retail story. Indian retail
is clearly going places, and with biggies like Reliance and Bharti
getting in, the real excitement is going to unfold only over the
next few quarters. Early bird Pantaloon now has a footprint that
spans home furnishing and books in addition to discount ventures
like Big Bazaar.
Says P. Phani Sekhar, an analyst tracking
media and retail at Angel Broking: "We are comfortable with
the retail sector. Yes, valuations are slightly stretched, but
it is a high risk, high reward industry." He is equally comfortable
with the Pantaloon stock: "The company thrives because there
is a large proportion of disposable income in the country."
Rakesh Jhunjhunwala, one of the best-known
names on Dalal Street, is backing the IT story. He holds a substantial
2.96 per cent in Geometric Software Solutions. The potential of
it and it enabled services is beyond debate: the dollar-rupee
mismatch works well, with any depreciation in the rupee only adding
to the balance sheets of companies in these sectors.
On the other hand, it is infrastructure that
attracts the attention of Nirmal Kotecha, who runs Skyz Investments
and at 29 is one of the youngest winners on Dalal Street: "Infrastructure
will attract a lot of investment." His portfolio includes
companies like Alumeco Extrusion, JMC Projects and Viceroy Hotels.
This is in addition to KLG Systel, where he holds a 4.16-per cent
stake. Where and how does Kotecha spot the future blue-chip? "It
is all about looking for value and identifying the sector that
will be the big one in two years. I look for a sector where the
P-E (price-earnings) multiple could be fancied over time,"
he explains.
|
Nirmal Kotecha
Promoter, Skyz Investments
» Started
investing in equity when he was 15. Today, all of 29, he
runs Skyz Investments, a company that primarily invests
in equity
» Held
an 8 per cent stake in UB, which he is reported to have
sold at a solid 54 per cent profit
» Is
bullish on private equity since he thinks markets are overheated
today
» Infrastructure
is his favourite sector and he thinks it will attract a
lot of investment
» Multi-baggers:
Saksoft Technologies and PBA Infrastructure
» Equity
net worth*: Rs 16 crore
*Approximate value of investments in listed companies
where holding is more than 1 per cent as of March 31, 2006
|
Getting The Sector Right
The trick then lies in picking the right
sector. That is half the battle won. The next step is to pick
the right stock in the sector. For instance, infrastructure is
something everyone is excited about, but what is the potential
blue-chip? The company could be in anything from cement to construction
to ports.
Jhunjhunwala has a 2.42-per cent holding in
Nagarjuna Construction and a close to 2-per cent stake in Punj
Lloyd. Jigar Shah, Director, kr Choksey Securities, says the sector
will remain buoyant for a few years and adds: "Punj Lloyd
looks good, but I must say P-E multiples for the sector are still
a little stretched." Deepak Jasani, Head-Research (Retail),
HDFC Securities, agrees that construction has seen revenues and
profits growing fast, very fast.
Within infrastructure, cement looks good
and is an area that Anagram Stock Broking's Director and Head
(Research) V.K. Sharma is bullish about. "We think prices
will not increase during the monsoon-the demand-supply mismatch
is slowly being corrected." Other areas Sharma likes: engineering,
oil and exploration.
Hospitality has also attracted interest,
including from institutional investors like Anil Ambani. His company
R-ADAG (as well as Kotecha) holds quite a large stake in Viceroy
Hotels. According to Jasani, there's a lot going for the sector:
"The supply situation looks tight and new rooms in a meaningful
way would start getting added by March 2008." Historically,
the industry has been dependent on tourism, but this time growth
has been pushed by the corporate traveller too, ensuring continuous
demand.
What Should The Investor Do?
Top-end investors take into consideration
factors like changing macro-economic indices, markets falling
in anticipation of a crisis, or excessive institutional selling.
Anagram's Sharma says his company decided from May 11 that the
way forward was to book profits and cut losses.
Shivanand Shankar Mankekar
Academician
» This
star investor maintains an extremely low profile and is
actually far better known as a Professor at Mumbai's Jamnalal
Bajaj Institute of Management Studies, from where he finished
his MBA in 1975
» Has
been dabbling in the market for decades and works with son
Kedar, also a Professor of Finance at the Jamnalal Bajaj
Institute
» Was
in the news for acquiring stocks like Pantaloon and Ind
Swift Laboratories
» Calls
himself an "academician who is far away from the news"
» Equity
net worth*: Rs 229 crore
*Approximate value of investments in listed companies
where holding is more than 1 per cent as of March 31, 2006
|
Your lessons: first, spot the opportunity
early enough and second, think different. Take, for instance,
the fact that most people will invest in it because of the ability
of companies in the sector to earn dollar revenues. Sharma points
out the contrarian view: "People say it is a good story because
of the strengthening dollar. I ask why just it? An industry like
food processing could avail of the same advantage."
There are the questions every investor asks:
what price to enter at, when to consolidate and, more important,
when to sell or buy more? First: set a reasonable investment horizon
and target price. When either your goal or target price is reached,
sell. And within your timeframe, ignore volatility. Says Tridib
Pathak, CIO, Cholamandalam Asset Management Company: "This
is really the first correction we have seen in the last two-and-a-half
years. One must ignore market movements in the short run and have
reasonable expectations."
The other way to understand equity is to
determine the opportunity cost of not being there. How would you
be placed if you had put your money in fixed deposits or debt
funds? As has been proven repeatedly, nothing beats equity over
the long term. It's just that you need the maturity to stay calm
when there's mass panic, the guts to move in when others are moving
out, and the ability to keep greed under check. Qualities that
no doubt the three investors featured here have in plenty.
The Corporate
Story
When equity
gives you sleepless nights, you might want to look at options
like company fixed deposits for succour.
By Anand adhikari
Tamil
Nadu newsprint & Papers Ltd generates sales of Rs 801 crore,
net profits of close to Rs 80 crore and earnings per share (EPS)
of Rs 11.66 per share. This South based state-owned company has
issued a dividend of 30 per cent in 2005-06.
With numbers like this, it sure looks like
an ideal investment vehicle. So, are we asking you to buy the
stock?
Actually, no. We are simply asking you to
consider an investment in the one-year fixed deposit (FD) that
this paper manufacturer has on offer at an interest rate of 8.75
per cent. And if you have a slightly longer horizon, say, two
to three years, then you could end up earning 9 per cent to 10
per cent on your deposits.
Now, compare this with the interest rate
on FDs from the country's biggest private sector bank, ICICI Bank-it's
6.25 per cent for one-year deposits and 6.75 per cent each for
one-to-two year and two-to-three year deposits.
The not insignificant difference will make
you realise why we are talking about company FDs as a viable addition
to your portfolio today. And especially now, when the equity market
is looking extremely fragile, the real estate market is slowly
but surely moving out of reach, and commodity is looking like
a bubble about to burst. Of course, these are all investments
that will continue to make money for investors-but growth has
slowed down and, more important, the risk has heightened. More
than ever before, you will require nerves of steel to be able
to withstand the ups and downs of these investment vehicles.
For those of you whose appetite for risk
is heavily tempered by the need for safety, FDs and small savings
continue to be reasonable choices. And in this universe, it makes
sense to be on the lookout for any avenue that promises even slightly
higher earnings.
Why Company FDs? |
»
Interest rates higher than bank deposits
and other debt instruments (often by as much as 4% p.a.)
»
Six months lock-in for a deposit in a manufacturing firm and
12 months for non-banking financial companies (NBFCs)
»
Convenient, easy to apply, fast processing
»
Corporate sector doing well, outlook looks encouraging |
Who To Avoid |
»
Loss-making companies or those with accumulated
losses
»
Companies with inconsistent dividend-paying
record
»
Companies with history of defaulted interest
payments to lenders (financial institutions, etc.) or depositors
»
Companies that offer unreasonably high
interest rates or freebies
»
Companies with no or low rating by agencies
like CRISIL, ICRA, etc.
»
Companies just starting out or yet to
commission the plant, or with less than three years of operations
»
Companies with dubious managements
»
Companies with small scales of operation,
especially NBFCs or manufacturing companies with less than
Rs 1,000 crore turnover
|
Bank Vs Company
Traditionally, bank FDs with their aura of
unimpeachable safety have attracted conservative investors, but,
usually, the returns don't even cover the cost of inflation. Going
forward, the inflation monster is well ready to strike again,
with crude prices ruling at above $70 (Rs 3,150) a barrel and
petrol prices have recently been hiked by Rs 4 per litre.
That leaves cooperative banks, which offer
interest rates higher than that of banks (one-year: 7 per cent;
three-five years: 8-9 per cent), but the problem is that a series
of busts in this segment have led to a heavy loss in credibility.
Today, few smart investors dare to trust them. And till long-promised
cooperative bank reforms are undertaken, investors are better
off this way.
So, what does that leave the risk-averse
investor with? "Company deposits," says Anil Chopra,
Managing Director, Bajaj Capital. In fact, although many banks
give you fairly good deals if you have more than Rs 15 lakh to
invest, they still aren't as good as those offered by companies.
Why Go Corporate
A company FD is an unsecured instrument offered
by companies and NBFCs (non-banking financial companies) for raising
resources from the market. Such instruments earn a fixed rate
of interest over a given period of time. However, because they
are in the nature of unsecured instruments, in case the company
folds up or defaults on payment for other reasons, the investor
cannot recover his capital. This is the risk component of company
FDs and why they pay higher interest than bank FDs.
Today, company FDs are offering between 8
per cent and 9.5 per cent (see More Interesting). You also get
the option of getting your earnings as monthly, quarterly, or
annual interest cheques, thus establishing a regular income stream.
You could also opt for a lump sum at the end of the tenure. However,
the interest on company FDs is fully taxed.
In the early 1990s, company FDs were a big
draw among small investors, but a series of defaults on the part
of companies and the indifferent attitude of the government and
consumer courts turned depositors away. "Falling interest
rates have also made company deposits unattractive. The interest
rate differential (between FDs and bank deposits) fell from 6
per cent some five years ago to 2 per cent today," points
out Chopra. Remember, companies that are really as safe as Fort
Knox will pay lower rates than the others.
In addition, many companies turned to the
international market for accessing funds in order to take advantage
of the interest rate arbitrage. "When companies do well,
they can easily get access to funds from sources other than company
deposits," says P.K. Choudhury of rating agency ICRA, which
rates company FDs in the market.
But now the interest rate cycle seems to
be reversing again, with the US Federal Reserve hiking short-term
rates for the 16th time to 5 per cent. "There is a little
bit of tightening in the domestic money market. We may see some
revival of interest in company deposits," agrees Choudhury.
While these factors augur well for the company
FD market, that's no reason to invest blindly. The same risks
that existed before continue (see Who To Avoid). However, at a
time when the economy is doing well and Indian companies are looking
extremely strong, the time is definitely ripe to take advantage
of these instruments.
NEWS ROUND-UP
Withdrawal
Symptoms
When
the sensex crashed in May, there were enough voices saying 'we
told you so'. And in truth, most wise investors had started booking
profits while the going was good. The fact, however, that the
single overriding reason for the crash was the massive FII (foreign
institutional investor) pull-out is one that should make market
watchers uneasy. Reportedly, FIIs were net sellers to the tune
of Rs 5,000 crore between May 12 and May 22, leading directly
to the crash. Just as every dollar put in by foreign investors
pushed the market to stratospheric levels, their withdrawal caused
panic.
The dominance of foreign investors has been
slowly building, and can be gauged by their holdings in the most
traded Sensex stocks (see The Rising Tide). FIIs have almost doubled
holdings from 14 per cent in 2001 (around the time of the Ketan
Parekh scam) to 24 per cent in 2006. Domestic institutions seem
to have willingly made way for their foreign counterparts, with
their holdings shrinking to 12 per cent from a high of 17 per
cent five years ago. Retail investors have not really been back
to the market in strength since the Harshad Mehta scam of 1992,
and their holdings have fallen from 15 per cent to 11 per cent.
The story is the same across frontline, mid-cap
and small cap stocks. "Foreign investors are answerable to
investors back home; they cannot go on buying," says Arpit
Agarwal, CEO, Dawnay Day AV Financial Services. And although-with
the fundamental story in India staying solid-there should have
been strong buying support from domestic institutions, the market
went into a tailspin. Isn't it time to improve domestic confidence?
-Anand Adhikari
Air Turbulence
|
Deccan: Hoping investors will stay on
board after listing |
Deccan's
flights are unlikely to have ever hit the turbulence its public
issue did. Did you know that after the offer document was filed
with SEBI (Securities and Exchange Board of India), as many as
three bankers backed out of the issue? From a team of five merchant
bankers, the issue finally hit the market with two-Enam and ICICI
Securities. It was an unprecedented move, and reportedly the first
case ever where merchant bankers have gotten out of an issue after
the prospectus was filed.
Although no one is sure just why JP Morgan,
ABN-Rothschild and SBI Capital markets withdrew at the last minute,
the buzz in merchant banking circles suggests that the three were
uncomfortable with the original price band. The move caused panic:
not exactly great news for the company, the merchant bankers or
the investors.
According to Deccan Managing Director G.R.
Gopinath, his company had to revise some plans following the acquisition
of new aircraft last December: "The cash flow position had
changed and we had to relook at our business plans." While
Enam and ICICI Securities thought it made sense for Deccan to
go public right away, "the other three bankers maintained
September was a better time," says Gopinath. Did the three
panic and not want their fingers burnt?
Whatever the reason, as a merchant banker
says: "It isn't the right signal to send out to investors-be
it bankers getting out, the price band being reworked or the date,
extended." Now, watch out for the listing price to see who
has the last laugh.
-Krishna Gopalan
Widespread
Podding
An Apple-HCL tie-up should increase penetration,
but prices still rule higher than elsewhere.
Apple's
terrible distribution network in India got a significant fillip
with the company's recent tie-up with HCL Infosystems to distribute
the iPod here. Even though this tie-up has not meant any reduction
in the end-price of the iPod in India (Rs 4,000 for the 512MB
iPod Shuffle to Rs 23,000 for the 60GB video iPod), which is still
much higher than its price in the US thanks to sundry duties that
the government sees fit to charge, it does mean that legal Apple
iPods will now be available in over 300 towns and cities across
the country, along with a support network. This, say company officials,
means warranties, after-sales service, and easy availability at
all major music stores and consumer electronic outlets. However,
for the time being, you will still end up going to the grey market
if you want those must-have iPod accessories like the Shure in-ear
buds-since these bestsellers are nowhere close to Indian shores
as of now.
HCL has also launched www.hcllive.com, a
website clearly inspired by Apple's iTunes online music store.
Even though you can download music and videos from this site (Rs
5 per song), it has an extremely clunky interface that does not
display properly on all browsers. Hopefully, Steve Jobs, CEO of
Apple Computer, will remember the country he came to as a young
man searching for the meaning of life and give us a proper iTunes
store. Maybe a flagship Apple store like the one he just opened
in Manhattan won't be such a bad idea either.
So yes, the iPod is officially here but you're
basically still better off buying this charmer (of any configuration)
and its accessories abroad.
-Kushan Mitra
SMARTBYTES
CBEC
Goes Fishing
It
could turn out to be bad news but we don't know yet. The Central
Board of Excise & Customs (CBEC) is awaiting responses from
mutual funds (MFs) on what they do with the money collected as
entry and exit loads in order to decide whether such collections
can be brought under the service tax ambit. "Our limited
question is whether these monies collected are in connection with
the service provided and, therefore, taxable or not. So we have
sought the opinion of the mutual funds themselves," says
a CBEC official. Another area CBEC is looking at as a possible
service tax candidate is the fees charged by portfolio management
services. Whether these two taxes fructify depends on the response
from MFs who, in turn, are seeking legal opinion. The taxes could
be imposed with retrospective effect of up to a year. Of course,
service tax is the service provider's responsibility but name
one area where costs have not been passed on to customers?
-Shalini S. Dagar
Shopping For The Doc
Talk of a consumer
economy. starting from toothpaste and tea to holiday packages,
now even health care is going to be available off-the-shelf. PeopleHealth,
a Bangalore-based health management and consulting firm, has started
selling preventive packages at Health and Glow (part of the RPG
Group) outlets and at select Fitness One gyms. Next time you're
shopping, pick up pre-paid coupons-Rs 799 gets you a teeth-cleaning
programme for two or Rs 3,399 buys a comprehensive check-up for
the 40-plus. The packages can be redeemed at any of the 10 locations
that have been selected by PeopleHealth, which offer all the bells
and whistles of a comprehensive health check without any of the
trauma associated with large hospitals and clinics. Says G. Krishnamurthy,
Chairman and CEO, PeopleHealth: "We want to expand to 50
outlets across Chennai, Hyderabad, Pune and Bangalore."
-Rahul Sachitanand
The
Nightmare Month
Not a single sector managed to stand up to
the onslaught of the bear, with most indices tanking even worse
than the Sensex.
By
Aman Malik
Some
called it a bloodbath, others a predictable correction, but most
struggled to describe the market's May mayhem, which saw it losing
close to 17 per cent. The scary news: not a single sector bucked
the losing trend.
Riding pillion on a global meltdown, metal
was the biggest loser. Early May, the BSE Metal Index was hovering
close to 11,000 but by June 1, it had slumped to 8,200, a dive
of over 26.4 per cent. The trigger: a sharp fall in the price
of steel, zinc, copper and other metals at the London Metal Exchange.
Following closely, FMCG, auto, small cap
and PSU stocks all caved in. Analysts point out that stocks in
these segments were grossly overpriced, so when the global tumble
started, they corrected sharply.
The only stocks that tried to at least brave
the storm were it, banking, consumer durables and technology,
which ended on a slightly braver note. it and tech stocks fell
by 12.3 and 13.9 per cent, on the back of robust growth in outsourcing
and a slightly weaker rupee. "These sectors were anyway under-performing,"
says a Mumbai-based stock analyst, "so there was little scope
for correction." Sectors like banking and consumer durables
were only slightly worse off because they are generally driven
primarily by rising consumption spurred by income levels scaling
northwards.
And what can be learnt from the crash? One:
Whatever goes up will come down; you should have foreseen this.
Two: It's a globalised world-when New York and London catch a
cold, Mumbai gets the sniffles. And three: India is still happening-so
stay invested.
A La Card
The plain vanilla credit card has become passé.
Shop for co-branded cards if you want to save money.
By Kushan Mitra
With
credit card salesmen accosting you at suburban train stations
at the end of a hard day, and banks simply mailing you a card
whether you like it or not, it seems you just can't escape acquiring
plastic nowadays. But have you ever really chosen a credit card?
Chances are you ended up with one that was thrust on you more
aggressively than most. That's hardly the best way to get plastic
because while a wrong card could leave you a lot poorer, the right
one could net you a fair amount by way of rewards or more.
The crucial thing to remember while choosing
cards is your high school mathematics, specifically the formula
for calculating compound interest. Interest rates could end up
cracking your wallet, especially in India where rates are among
the highest globally.
Scary Rates
Most gold cards here charge an interest of
2.95 per cent per month. With the 50-day interest-free period,
it adds up to 35.4 per cent annual percentage rates (APR). Compare
this with the 10-15 per cent APR in the US or the UK. Try and
get a card from the bank where you hold an account because your
monthly rate then comes down to 2.85 per cent (APR: 34.2 per cent).
Banks, however, can amend the interest rate
or even increase it to 3.25 per cent per month (APR: 40 per cent).
Also, some high-end Platinum or Black cards could come with much
lower interest rates, as low as 1.95 per cent per month (22.5
per cent APR). However, these low interest cards are very exclusive
and usually issued by banks only to their high net worth clients,
often by invitation only.
Card Facts |
»
Joining and annual charges might not bankrupt
you, but look for the free cards. Make sure you read the riders
though
»
Check the length of the post-purchase interest-free period.
Most cards offer 45-50 days, but in the case of customers
with high amounts of revolving credit, this could come down
to 20 days
»
Monthly interest rates range from 1.95 per cent to 3.25 per
cent. This may not seem like much but translates to an annual
interest rate of 22.5-40 per cent. Choose cards with lower
interest rates
»
Late payment fines can range from Rs 100 to Rs 1,000 and you
pay interest on the fines as well
»
Miscellaneous charges on everything from ATM withdrawals,
fuel surcharge, foreign currency payments and even train ticket
purchases can add significantly to your bill
»
Rewards can put a smile on your face-check how many reward
points your card offers, ranging from 2 points per every Rs
100 charged to 5 points for some top-end cards. Also, check
if your reward points can be converted to useful things like
air miles or mobile talktime
»
Co-branded credit cards offer significant discounts and rewards
and are usually the most sensible choice. However, these discounts
are only valid for outlets or tickets of that particular entity
»
Check card acceptability. Visa and MasterCard are accepted
at most outlets, but American Express cards have lower acceptance
levels |
Since you can't help but revolve credit sometimes-for
instance, if you are hit with a huge hospital bill or have to
purchase air tickets in a hurry-choosing the card with the lower
rates does make more sense even if that is the paid card rather
than the free one.
Always A Catch
At any rate, even the much-hyped lifetime
free cards come with all sorts of riders. For instance, you have
to charge the card within a certain period (30 days) to be eligible
and have to use it at least once a year. And the card is free
only for the duration of the card's lifetime not yours, so when
you try renewing it, you might well find it's not free anymore.
Then, there's surcharge. Whether you access
an ATM (even the issuing bank's ATM), fill fuel or buy train tickets,
you could end up paying surcharges of up to 2.5 per cent, based
on the card. Plus, there's the late fee surcharge: Rs 100-1,000
depending on the card. These small costs add up significantly,
especially if you factor in the hefty 12 per cent service tax
you'll pay on them. Even when you revolve credit, you pay service
tax on the interest outstanding, making it quite a usurious sum.
INTERVIEW: V. Vaidyanathan,
Retail Head, ICICI Bank
"Card Should Mirror Spending" |
What's
your advice to customers shopping for credit cards?
Well, it's a tough choice, with so many offers out there
but I think the story of the plain-Jane cards is over. Customers
should instead go for a co-branded credit card because it
offers a convergence of services. Therefore, if a customer
can get a free-for-life co-branded credit card, without
any annual fees or joining charges, it is a no-brainer.
But isn't there a multitude of co-branded cards as
well?
A customer will have to look at what sort of spender he/she
is. Do you buy a lot of fuel? In that case, go for a co-branded
fuel card. If you fly a lot, an airline card would make
sense, and there are cards for shopping as well. The choice
of card depends on the customer's spending pattern.
How important are benefits, and should customers sometimes
pay for them?
Certain cards carry a huge amount of benefits even if you
pay a small sum of money for them. However, these only make
sense if the customer is in a position to take advantage
of the benefits. We offer a Travel Smart card, which has
an annual fee of Rs 1,500, but the customer can get a 10
per cent discount on air tickets on any airline up to a
maximum of Rs 10,000 a year. For a customer who flies a
lot, this is the perfect card.
|
Twin Advantage
That's why it could be worth looking at co-branded
cards these days. You might spend about Rs 500 annually on such
cards but they will remove the fuel surcharge or win you discounts
at shopping centres. As T.R. Ramachandran, Business Manager (Cards),
Citibank, says: "It's important to choose a card that adds
maximum value to your spends-in the form of cash-back or petromiles."
There's more: talk time, air miles, or shopping points depending
on the co-branding you choose.
However, these cards are usually linked to
one particular company. So, a Citi-Jet Airways card can only redeem
your miles on Jet Airways. However, if you get one of these cards
free for life, it can mean significant savings, making it worth
the trouble of using a particular airline/service. Free co-branded
cards started only in 2005, so older cardholders may still own
paid cards. Anup Saha, Business Head (Credit Cards), ICICI Bank,
advises such users to call and insist that their banks make it
free: "Or else, return it and get a new one, which in all
likelihood will be free."
Value-picker's Corner
SYNDICATE BANK; PRICE: RS 58
Syndicate bank has evolved from a regional player
to a formidable national player, with the highest RoE (return
on equity) among banks. Net profits have risen 33 per cent to
Rs 536.50 crore while income has risen 7 per cent to Rs 4,642
crore. Staff expense savings, strong credit flow, high margins
(it is repaying high-cost deposits) and declining bad loans put
the bank on a growth path envied among mid-sized PSU banks. Also,
it's well placed to handle rising interest rates due to a large
proportion of low-cost deposits and hedging of investment portfolio.
Sejal Doshi, CEO, FinQuest Securities, reiterates a buy, with
a target of Rs 90-95 for the next year.
-Mahesh Nayak
Trend-spotting
Never At A Loss
The two leaders and the two laggards among
equity diversified funds.
Here's something to reassure you: historically,
no equity diversified fund has ever shown a loss over a five-year
period. So, if you are in equity for the long term, relax. Cut
back your earnings target to, say, 14 per cent CAGR, and use this
time to buy more units. If you have Rs 1 lakh to invest, buy units
in four lots over the next four weeks; or invest 20 per cent now
and the rest in equated monthly buys over the next year. You average
your costs and whether the market tanks more or not, you stand
to win.
-Vaishna Roy
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