 Nucleus Marketing
Meet the Nuffies. He's a husband/father who's letting go of his
authoritarian and sharing power with his family. She's a wife/mother who's living for her
own pleasure and not just to serve the demanding members of her family. They are the
daughter/son/companions whose voices in the family's consumption decisions are getting
louder. How should you sell to them? A modern marketer's manual.
Budget 99
Budgeting For a Deficit of Growth
Poor Mr Sinha. With the economy settling down to a 5 per
cent hindutva rate of growth, India's finance minister can prevent a fiscal cricis only by
backing, through Budget 99, what the BJP doesn't really believe in: liberalisation.
CORPORATE FRONT
Why are the FIs Turning Militant?
Actually, with rising shareholder pressure, swelling
Non-performance assets, and the threat of downgrades, the financial institutions do not
have much of a choice.
Will Akai Turn Videocon Into The
New Baron?
Although the fit between the price-champs is
perfect, regaining leadership will be tough for Videocon.
Will TACO Prove To Be Bigger
Than TELCO?
If it hits its Rs 17,000 crore sales target by
2006, TACO will be one of India's 10 biggest corporates.
Can Grundig Solidaire Its Future
Again?
This loss-making CTV minnow can't count on
either of its parents for technology - or money.
Why did the HDFC Bank Chase
Chase?
So that the would-be retainer banker could use Chase's savvy in corporate
banking to sustain its new thrust.
Is the Morgan Stanley Growth
Fund Growing?
Well, the mutual fund is, by restructuring its portfolio, reporting
profits. But it still trades below par.
Case Study: The Case of Vendor
Improvement
RELATED DATA
Reading List
Investigation: Money, Politics &
the Plot
The inside story of how BJP politicians fought over helping a videshi BAT
to acquire swadeshi ITC. An exclusive tale of a covert bid which was a big-money
power play that proved to be abortive.
Marketing: The New Price Warriors
India's small car manufacturers have abandoned the other Ps of the
marketing mix to concentrate on price. But a BT study shows this provides no-long term
winners.
RELATED DATA
Reading List
The Economy: The Power of Imagination
He has a dream. Do you? Even as we resign ourselves to Budget 99, C.K.
Prahalad, the strategy guru, unveils a competitive agenda for our future. Radical only
because of our reality, he tears apart our mindblocks, and envisions how we can create a
magnificent future for India Inc...A BT exclusive.
RELATED DATA
Reading List
Glocality: Davos Days
For the CEO who missed the ultimate showcase of the world's finest
intellectual capital, BT presents a virtual visit to the 1999 Annual Summit of the World
Economic Forum at Davos.
Ideas
RELATED DATA
Reading List
PERSONAL FINANCE
The Mutual Perils of Pricing
People |
