Circa
1981: it's a hot summer day in Gurgaon (Haryana), and K.P. Singh
is seated on a charpoy next to a tubewell, talking to a villager.
Except for some patches of greenery, the expanse around him is brown
and barren.
The 49-year-old Singh has spent the better
part of the morning trying to convince the villager to part with
his ancestral land so that Singh's real estate development company
can add to its modest landpool of 150 acres or so in Gurgaon. Just
then, a jeep comes screeching onto the dirt track close by to where
Singh and the villager are seated. A few meters into the jagged
stretch, the jeep sputters to a halt.
While the driver takes a look at the problem,
the jeep's occupant-a young, sophisticated man-decides to come out
and bide his time with Singh on the charpoy. They get talking. The
visitor has heard of DLF and asks Singh why he hasn't put to use
the land DLF owns. Singh tells him that existing regulations don't
allow private sector development of townships. ''Laws can be changed,
right?'' asks the young man. ''Sure, but we've been trying for years
now,'' replies Singh.
Three years later, when the young man became
India's Prime Minister, laws would be amended to allow private companies
to build townships. The man Singh met on that fateful day was Rajiv
Gandhi.
The Man
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Name: Kushal Pal Singh
Born:
August 15, 1931
Education: Bachelor of Science, UK
First Employer:
Indian Army (Deccan Horse Regiment)
Joined DLF:
1961
Claim To Fame:
3,000-acre DLF City, Gurgaon
Inspiration:
Father-in-law Chaudhary Raghvendra Singh; former GE CEO, Jack
Welch; and George Hoddy, CEO Universal Electric
Hobbies:
Golf, tennis, music, and art collection
Favourite painters:
M.F. Hussain, Paramjit Singh, Satish Gujral
Favourite Golf Course:
DLF (India), Pebble beach (US)
Golf Handicap:
18
Family:
Indira (wife), Rajiv (son), Renuka Talwar, and Pia Singh (daughters)
Trademark:
Maroon silk kerchief in coat breast pocket
Car: (Obsidian
Black Metallic) Mercedes Benz E-230
Dream:
To make DLF an instrument of social change
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The Empire
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Companies: DLF Universal and 40 subsidiaries
Group Turnover: Rs 400 crore
Profits: Rs 43 crore
Real Estate Domain: DLF City, Gurgaon
Acreage: 3,000
Total Residential Units: 20,000
Total Commercial Space: 14 lakh sq ft
Raw Materials Consumed: 1 lakh tonnes of steel, and
7.25 lakh cubic metre of concrete
Daily Rentals: Fast approaching
Rs 1 crore
USP: Built India's only integrated private township
Market Value of DLF City: An estimated Rs 50,000 crore |
January, 2002: ''What do you see?'' asks Singh,
scanning the grey evening horizon in front of him. From atop the
21-storey DLF Square in Gurgaon, the sight is one of a bustling
city. Hundreds of townhouses dot the green landscape, interrupted
by imposing, multi-storeyed buildings-some built and the others
under construction, like the 532-unit Belvedere Park & Tower.
You tell him so.
''Wrong,'' pat comes the reply. ''What I see
is a city whose young residents tomorrow will change the face of
the nation. Here, for instance,'' he points to some 80-odd acre
of vacant land in between DLF Square and the signature Gateway Tower,
''we will build the world's best cybercity that will put Haryana
on the IT map. Development is meaningless if it does not bring prosperity
to people in and around it.''
Coming from somebody else in the murky world
of real estate, that would have been a good joke. But this is Kushal
Pal Singh. Less than two decades ago, he bet his company on Delhi
moving further south to Gurgaon. Today, at 69, Singh is India's
richest and most successful real estate tycoon. His 3,000-acre DLF
City in Gurgaon is the only integrated township of its kind in India.
Sure, the Hiranandanis and Rahejas of Mumbai are big names too,
and have world-class apartments in places like Powai, Kandivali,
and Borivali. But in terms of sheer size, DLF City is unmatched.
Consider: the DLF city has 20,000 residential units and 14 lakh
sq. ft of India's best commercial property. Concedes rival and friend,
Sushil Ansal, 62, Chairman, Ansal Properties and Industries: ''One
needs to have vision and leadership to achieve what KP has.''
Most companies that have put down roots in
Gurgaon have leased, not bought, real estate from DLF. Thus, while
the rentals appear on DLF's financial statements, the true value
of the assets doesn't. Therefore, while DLF Universal's balance
sheet shows a purchase price gross assets of Rs 648 crore, real
estate experts estimate that DLF City at today's market rates would
be worth anywhere between Rs 40,000 crore and Rs 50,000 crore. Since
Singh owns 95 per cent of the company, he should easily be one of
India's richest men.
Like Donald Trump, who started his business
with a million or two borrowed from his father, Singh inherited
the company, and did nothing spectacular with it till he discovered
Gurgaon in the 1980s. Today, the one-time village of Gurgaon is
well on its way to becoming one of the best satellite cities in
the country (See Gurgaon: Suburban Success).
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One reason why dlf City ticks is that it
marries modernity with the quaint 'walk-to-work' concept. But
access to Delhi is still a problem. |
"Damn Lucky Fellow"
For Singh, it seems fate conspired repeatedly
to make him a real estate tycoon. Just like the Rajiv Gandhi episode,
events happened in Singh's life that foreordained his success. Born
into a family of successful lawyers in Bulandshehar (Uttar Pradesh)
on August 15, 1931, Singh went on to join the Royal Military Academy
at Sandhurst (UK), and on graduating with a degree in science, was
coaxed into joining Deccan Horse-the cavalry regiment of the British-Indian
Army by General M.S. Wadalia. But fate had other plans.
Wadalia was so impressed with the young officer's
diligence and sincerity that he recommended him as a groom for a
daughter of his friend, Chaudhary Raghvendra Singh. The Chaudhary
came from a landed agricultural family and was a provincial (Punjab)
civil services man, and while still in his mid-thirties realised
that the coming Partition would mean having to rehabilitate thousands
of displaced people. That's when it became apparent to him that
real estate was as good as any business to get into. Therefore,
on September 18, 1946, Raghvendra Singh launched Delhi Land and
Finance. But he rarely called his company that, preferring to use
the abbreviated form. And whenever he was asked what DLF stood for,
he'd quip: ''Damn Lucky Fellow''.
The real Damn Lucky Fellow, KP, would arrive
only eight years later in 1954, when on March 6 he tied the knot
with Raghvendra Singh's eldest daughter, Indira. Post partition,
Raghvendra Singh had established DLF as Delhi's leading realty firm.
Between 1949 and 1954, he had developed more than a dozen townships
in and around Delhi, including South Extension, and Greater Kailash.
When KP became part of the family, Raghvendra Singh, as much as
Indira, instantly fell in love with the six-foot-two, swashbuckling
Army captain, who won hearts over not only with his good looks but
also impeccable manners and keen intellect.
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K.P. Singh with his family at his home on Delhi's
Aurangzeb Road |
One reason why dlf City ticks is that it
marries modernity with the quaint 'walk-to-work' concept. But
access to Delhi is still a problem. |
Therefore, even though Raghvendra Singh got
another son-in-law in Major Shamsher Singh (who married Prem Mohini),
KP was his favourite, being cast in the same mould as he. Says Bharat
Ram, 84, Chairman of SRF and a friend of Raghvendra Singh: ''Raghvendra
was a man of standing himself, but KP brought a new touch of aristocracy
and sophistication to DLF.''
Yet, the young KP had first to cut his teeth
on different DLF companies, Willard India and American Electric
Universal (it made fractional motors), where he tried to keep a
small and unprofitable business afloat. In 1971, he moved over to
the real estate business, when it became clear that the smaller
companies were headed nowhere. But those years weren't the best
of times. The Delhi Development Authority Act of 1957 had made land
development a state monopoly, and DLF was only allowed to work on
projects either already underway or approved prior to the act. The
result: DLF, which once was racing ahead, lost steam. Between 1958
and 1981, it executed only seven big projects.
DLF's record in businesses other than real
estate hasn't been impressive. American Electric suffered from a
lack of business and was sold to GE Motors; DLF Cement, with a 1.5
million tonne plant in Rajasthan, became a BIFR case and in 2000
was sold to Gujarat Ambuja for Rs 142 crore. The only exception
seems to be DLF Power, which despite its modest Rs 100 crore turnover
raked in Rs 15 crore of net profits last year. In fact, had Gurgaon
not happened, chances are, you wouldn't be reading this article.
GURGAON: SUBURBAN SUCCESS |
Mumbai
has vashi, chennai has tambaram and Neelankarai, and Bangalore,
Whitefield. But none of them has been able to attract top-notch
mncs and a breed of young, successful, and rich executives
the way DLF City in Gurgaon has. A big part of the reason
is easily explained: Gurgaon is closer and more accessible
to the mother city (in its case, Delhi). But another driver
of the success is DLF itself. Not only has the company created
some of the best corporate buildings in India, but also the
finest residential complexes. Says Anshuman Magazine, Managing
Director (South Asia), CB Richard Ellis: ''Since dlf entered
Gurgaon first, it has some of the best locations and best
commercial buildings. In fact, they've built the city on 'walk-to-work'
concept,'' (through a mix offices and homes).
According to the Haryana government's
urban development plan, Gurgaon has a total area of 24,702
acres, of which close to 16,000 acres is earmarked for residential
units and the rest for industry. DLF itself has 3,000 acres
of which about 600 acres is still undeveloped. Currently,
it has 14 lakh square feet of commercial space, with an average
monthly rental of Rs 40 per square feet. An A-grade property
in Connaught Place (New Delhi), in comparison, costs Rs 100
per month, without the guaranteed parking space and 100 per
cent power back up that DLF offers in Gurgaon.
Going forward, KP's plan is to build
some 60 million square feet of commercial space, anchored
by an 85-acre CyberCity to be built at a cost upwards of Rs
1,500 crore. The focus is on attracting call-centre operators
and more software and technology companies. In fact, some
people close to the company, also believe that upmarket casinos
may be opened in DLF City sometime in the future. But did
DLF miss a good opportunity to build a more planned city?
Sure, it has been built up in phases (I to V), but unlike
Vashi (which despite its clutter is planned), it does not
give a composite feel. Let's see if KP can do something about
that.
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The Jack Welch Effect
Luckily for KP, two things happened in the
80s. One, Rajiv Gandhi paved the way for private sector's entry
into township development. And KP came into contact with General
Electric's (GE's) new CEO, Jack Welch. The how of it must be told
because it symbolises something germane to KP. The story goes like
this: Sometime in the early 80s, KP was introduced to Jack Welch
at a New York dinner party as a real estate entrepreneur from India.
Welch-who was bristling with the loss of an aircraft engine order
from Air India, reportedly because a corrupt rival had bribed Indian
officials-minced no words in telling KP what he thought of India.
On that bitter note, KP's acquaintance with
Welch should have ended. But fate, in the form of Rajiv Gandhi,
intervened again. As the new Prime Minister, Gandhi was trying to
woo foreign investors, and his invitation for a dinner meet in India
was spurned by Welch. The PMO, meanwhile, had learnt that KP had
met Welch in New York. His services were requisitioned, and fortunately
for India, KP was scheduled to make another trip to New York. Ahead
of that, he investigated the Air India deal and found that GE was
not the lowest-price bidder as Welch had been told by his executives.
Upon meeting Welch, KP bared the truth. And as if to make up for
his initial rudeness, Welch agreed to visit India and meet with
Gandhi. In Welch's own words, ''After that trip, I became the champion
for India'' (See Welch on Singh).
A few years ahead of changes in land development
laws, KP displayed remarkable foresight and started buying pockets
of land in Gurgaon, anticipating Delhi's shift further south into
Haryana. But his holdings were small. The meetings with Welch had
exposed him to the American CEO's 'lead or leave' philosophy-that
pursuing a business was worth it only if the company could be number
one or at least number two in the industry. ''DLF is what it is
today because of Jack's influence on me,'' admits KP as a matter
of fact.
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