MAY 12, 2002
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China's India Inc.
The low cost of doing business and the vast Chinese domestic market have proved an irresistible lure for Indian companies. From Reliance to Infosys; Aurobindo to Essel; and Satyam to DRL, several Indian companies have set up (or are setting up) operations in China. India Inc. rocks in Red China.


Tete-A-Tete With James Hall
He is Accenture's Managing Partner for Technology Business Solutions, and just back from a weeklong trip to China, where he checked out outsourcing opportunities. In India soon after, James Hall spoke to BT's Vinod Mahanta on global outsourcing trends and how India and China stack up.

More Net Specials
 
 
''Indian Buyers Are Selective''
 
Patrick Bowring: Looking back

Auction house bowring's turned one in April. Its Deputy Chairman Patrick Bowring speaks to BT on a year's experiences.

How has your performance thus far been?

We have held three auctions so far. The total value of goods sold at these auctions exceeds $1 million.

Do you have a fix on what Indian buyers like?

  The Feet-Of-Clay Club  
  Catching Up With The Swoosh  
  When Reality Meets Virtuality  
  The Games Fund Manager Play  
  Dabur Deja Vu  
  Tools For Hire  
  How BPL Telecom Hopes To Do A Cisco  

They like the progressives or older works like Husain. The Bengal school is a favourite. (As are) Tanjores. Good pictures fetch good prices. For instance, we sold three paintings for around Rs 20 lakh. Nicholas Roerich's Kanchenjanga-Himalayan Series for Rs 20 lakh, a piece by V.S. Gaitonde for Rs 23 lakh-matching the record for a work by the artist-and Hemen Mazumdar's Rose or Thorn for Rs 18 lakh.

What kind of competition do you face in India?

We have an advantage over Christies and Sotheby's because we are an Indian company based in India. Sellers are attracted to us because it is convenient. They can deal in rupees, there are no shipping costs, and they know they are getting a good deal because we work on a commission basis. Furthermore, many things over 100 years old can't be exported from India.

Why should sellers choose you over international auctioneers?

We offer objects to the widest possible audience-national and international. Young artists, for instance, cannot afford to send their art abroad.

What are the trends you have lately seen in the Indian market?

It is maturing but it is also still very young. We get a lot of inquiries from stamp and coin collectors. We haven't been able to test that market yet. We hope to specialise and maybe even get into vintage cars, collectibles like toys and typewriters in the next five years.


THE WALL
The Feet-Of-Clay Club
A recent Big-Apple scandal threatens to blow the lid off not-on activities of leading investment banks.

From auditing (remember Enron and Andersen) to investment banking is but a short step. Merrill Lynch & Co, one of the big three bulge bracket investment banks, is under fire from New York Attorney General Eliot Spitzer who alleges that it produced flattering research reports on internet companies with an eye on drumming up some business for its investment banking operations.

Spitzer says a Merrill Lynch policy linked analyst compensation to contribution to the firm's investment banking business. And e-mail records in the possession of Spitzer show that Henry Blodget, Merrill Lynch's star internet analyst privately dismissing as 'crap' companies he was praising in research reports.

Spitzer is reported to have issued subpoenas to other Wall Street biggies such as Credit Suisse First Boston, Salomon Smith Barney, and JP Morgan to turn over communication records.

And attorney Jacob Zamansky has filed an action seeking $10 million from Salomon Smith Barney and its telecom analyst Jack Grubman for his advocacy of the stock of the now-bankrupt Global Crossing. Zamansky alleges that Grubman issued glowing research reports on Global Crossing till the very end in an effort to keep the stock steady-a result of an investment banking relationship with Global Crossing.

The Microsoft anti-trust case forced market leaders to seriously look at issues related to how they compete. The Enron affair forced auditors to review their code, and companies to take the trouble to explain their financial statements to shareholders. In an ideal world, the fire the investment banking business is coming under should force firms to reassess the 'independence' of their broking, research, and banking ops. Or reinforce that Chinese wall.


MAKING TRACKS
Catching Up With The Swoosh
The former India head, and now global marketing chief of Reebok, thinks radical chic is the way to play catch-up with Nike.

Reebok's Pant: Playing it cool

It may sound outrageous, but we're going after Nike,'' grins Muktesh 'Micky' Pant, Chief Marketing Officer, Reebok. His reference is to the company's new marketing campaign, 'Sounds & Rhythms of Sports', an attempt to capture emerging urban trends and appeal to young, urban males everywhere. If Nike isn't quaking in its Prestos, it is probably because Reebok is number three internationally, after Swoosh and Adidas. Besides, isn't this what Nike has traditionally done? Pant's next quote reiterates that suspicion. ''(Sports-fashion trends) start with Afro-American youth and then cut into the mainline market.''

So, brand Reebok is immersing itself with this audience's inner-city moorings in the hip-hop culture of rap music, graffiti, loose dressing, the works. Reebok's new range RBK (for Reebok) is completely street-inspired and its promos pair professional rappers with sports celebs. NBA star Allen Iverson with Jadakiss. Tennis supergirl Venus Williams with Missy Elliot.

If you're fashion-driven, goes the thinking of the Reebok top brass, you can do no wrong. So, the company is busy drawing up the celeb-invitee list for its fourth high-brow, high-profile Reebok Party in London this June, its first outside the US market. ''Creating buzz with opinion leaders is creating demand,'' says Pant. Reebok is increasingly burning its promo-spend on such 'buzz' events, moving away from trying to communicate directly with ad-weary consumers. Maybe, we'll see a Reebok party in Delhi soon!


EASY ALLIES
When Reality Meets Virtuality
If it succeeds, Hindustan Times-Sify.com alliance could be the model for future online-offline media partnerships.

Shobhana Bhartia: Strategic deal
Sify's R. Ramaraj: Dual alliance

It is the first of its kind, and should it work, we could well see more. The facts: Sify.com (Sify) and Hindustan Times (ht) have forged a strategic alliance that will promote and share content, even cross-sell ads. ''This alliance will help advertisers leverage consumer overlap between English language print media and the net,'' says Rajan Kohli, Executive President, Hindustan Times Ltd. ht gains from Sify.com's 3-million strong site-visitors base in terms of visibility for its print edition, and from aggressive promos at the ISP's 600 I-Way internet browsing centres. Sify gains from ht's not inconsiderable skills in the news-content business, something that will help its horizontal portal. Why, ht could even help Sify establish itself in the northern markets, where its presence has traditionally been weak.

To advertisers, the alliance will offer combined space-print and online, or online alone (Sify.com and Hindustantimes.com)-at discounts that could be as high as 30 per cent. And both ht and Sify will sell space for the other at existing stand-alone rates. The Times of India Group has a similar offline-online deal going, but that's restricted to classifieds. If the alliance succeeds, it could spawn more such cross-media partnerships. Watch this space.


Desai's smile belies his team's loss

PLAY HARD
The Games Fund Managers Play
AMCs and distributors work to know each other better through, surprise surprise, play.

In the end, the largest grin belonged to Shitin Desai, the Vice Chairman of DSP Merrill Lynch and the captain of the losing side. The details: the Desai-led Distributors 11 (comprising senior execs from the companies that distribute mutual fund schemes) lost to the asset management company (AMC) heads team captained by Naval Bir Kumar of Standard Chartered Mutual Fund in the second DSP Merrill Lynch Mutual Fund Cricket Cup at the Police Gym Grounds in Mumbai on April 14. ''Such a match goes a long way in strengthening our bonds with distributors and deepening of our relationship,'' says Alok Vajpeyi, the Chief Operating Officer of DSP Merrill Lynch Investment Managers, who played for the AMC team. Now, if the fund managers can just translate their on-field performance into some gains on the market...


DABUR
Dabur Déjà Vu

Months after CEO Ninu Khanna left, the Dabur Family Council could well take the easy way out in the hunt for a successor.

V.C. Burman: "I don't matter"

At a Davidoff do in Delhi in April, Dabur Chairman V.C. Burman, puffing away at a Habanos, told this correspondent: ''Look, I don't matter anymore.'' The 65-year-old Burman was just mouthing the Dabur line on corporate governance and professionalisation, one that the company, 79 per cent of which is still owned by the Burmans, discovered post a 1997 session with consulting firm McKinsey. Instead the Burmans have been content to form a Family Council-this comprises the 10 men in the family-which meets every quarter to discuss the business interests of the family. At least one FC member sits on the board of each Dabur Company; four Burmans are on the board of flagship Dabur India Ltd (DIL).

Still, finding a successor to CEO Ninu Khanna (he left in 2001-end citing personal reasons) hasn't been easy for the broad of Dabur India and the FC. Khanna may have helped the Burmans implement McKinsey's recommendations about exiting non-core areas-DIL's post-tax profits increased from Rs 40.1 crore in 1998-99 to Rs 78.5 crore in 2000-01-but 2001 was a bad year, with the company growing a mere 2.3 per cent in terms of sales in the first three quarters. And Khanna's departure may have had something to do with the sudden demise of the then Chairman G.C. Burman, to whom the former was reportedly close, in November 2001.

DIL and the Family Council, the buzz goes, now seem to have found their man, P.D. Narang, the company's Director, Corporate Affairs, and a family confidant. That's evident in his response to Dabur's unrelated diversifications: ''When Dabur entered these businesses, the opportunities were just right.'' Perfect.


CONSTRUCT
Tools For Hire
Suddenly, construction equipment banking becomes hot.

Quipo's Kanoria: C-banking

For a two-year-old organisation with a largely untested business model, Quipo, a construction equipment bank set up by SREI International Finance, hasn't done too badly for itself. In 1999, the bank had equipment worth Rs 6 crore. Today, with the construction equipment rental business clipping along at 25 per cent, Quipo is investing Rs 150 crore in 1,500 units of equipment and warehousing facilities in Delhi, Mumbai, and Chennai. ''In the US, the construction equipment rental business is worth over $25 billion (Rs 120,000 crore) and in the UK, 85 per cent of all construction takes place through rented equipment,'' says Sunil Kanoria, Chairman and Managing Director, Quipo, which closed 2001-02 with Rs 8 crore in revenues. Quipo's success has spawned a wave. Punj Lloyd entered the business in April 2000, and L&T is reportedly planning its entry. ''The gestation period is short and the investment can be recovered in a year,'' says Kanoria. That's the reason for the rush.


BPL
How BPL Telecom Hopes To Do A Cisco
Telephone maker BPL Telecom spies an opportunity in the just-born VoIP market.

BPL's Shah: Watch out Cisco

For a managing director who has seen his company's turnover dip to Rs 150 crore in 2001-02 from Rs 192 crore the previous year, Ranjit Shah of BPL Telecom is remarkably sanguine. Just to avoid the confusion apt to rise when there is talk of BPL Telecom, this isn't the cellular services company that merged with the Birla-Tata-AT&T combine. It is the privately held telecom arm of the BPL Group that makes telephones.

Shah's optimism comes from the company's development of India's first indigenous VOIP (Voice Over Internet Protocol) platform, SNX 8500. ''Like most companies, we became complacent during the good times,'' confesses Shah. ''Now, we have stepped up our R&D efforts and want to focus on both the domestic and the US market with this integrated platform.'' The company hopes to leverage its leadership position in the domestic market for EPABX systems to market its new offering. Its selling proposition? Cost; the company claims that a 50-node SNX 8500 package would cost Rs 29.85 lakh, lower than what it would cost to get a comparable system from Nortel (Rs 34.32 lakh) and Cisco (Rs 61.2 lakh). The going won't be easy. Says Dhananjay Ganjoo, National Sales Manager, Nortel Networks, India: ''Cost comparisons are inappropriate as it involves features being offered. Nortel's offerings are feature-rich. BPL's offering is based on primitive circuit-switching, whereas, the world over, packet-switching is the norm. BPL will have to evolve its products a lot to address both the domestic and international markets.'' Touche.

 

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