Why
do some nations succeed and others fail in international competition?"
asked Harvard Business School's Michael Porter 13 years ago in his
pathbreaking book The Competitive Advantage of Nations, and thus
crystallised a question that economists had vaguely been asking
until then. The coming of the Internet and the dotcoms in the mid-90s
made competitive strategy as fashionable as tailcoats. Now that
the best of economies are grappling with issues like double-dip
recession and deflation, the Internet has been recognised for what
it always was--an information superhighway-and the world's future
looks less certain, most nations and corporations are back to asking
themselves the Porterian question.
For India, the question of competitiveness
assumes greater significance. The subcontinent is not only home
to almost a fifth of the world's population, but is also its largest
democracy. With a workforce of 402 million, it is fast becoming
the world's back office, but it also has 460 million people who
cannot read or write. Its middle class of more than 300 million
is a potential trigger for global revival, but there are 261 million
others who barely manage a subsistence. The country has a strong
legal system, but its bureaucracy is crippling. It has an economy
that's fastest growing after China's, but its per capita income
(providing for purchasing power parity) is lower than those of Honduras
and Lesotho.
However, the Great Indian Dream being nurtured
since the Independence, but more actively since the Nineties, presupposes
global dominance based merely on the preceding positives, never
mind that India ranked No. 48 on the World Economic Forum's Competitiveness
Index for 2002. Estonia, Botswana, and Costa Rica rate better. This
tells a disturbing story. That the size of a country or its population,
availability of cheap labour, or a robust judicial system are no
guarantors of competitiveness. In fact, even macro-economic enablers
like industry-friendly monetary policies, superlative education
system, higher penetration of information technology does not automatically
translate into unique, recession-proof competitiveness. Japan, Germany
and the US bear that out.
A nation's competitiveness
will be determined by its ability to draw corporations that
are individually competitive |
The question, then, is: What is competitiveness,
and how does one achieve it? One of the definitions offered by the
Concise Oxford dictionary of the adjective competitive is (of a
person) "a strong urge to win". Economies are a little
more complex than enthusiastic individuals or firms, so how does
one create this urge to win? The answer to this question goes beyond
economics into the more obscure areas of sociology and psychology,
and is explored elsewhere in the issue. For the purposes of this
column, we'll limit competitiveness to more tangible factors that
can be shaped by government policies.
By now, most of us are familiar with India's
competitive constraints. Red tape, high cost of capital, poor infrastructure
and inadequate social development. But all of these stem from one
basic issue, which is governance. India may have an exemplary democracy,
but it has had poor governments. Since a democratic set up places
so much power in the hands of its people, governments often undertake
populist measures (such as taxes and subsidies) without effecting
any deeper and longer-lasting structural changes. That's a reason
why while a so-called Communist China's one-step-at-a-time move
towards an open market system over 30 long years starting in the
1950s is paying so handsomely, India's sudden tryst with globalisation
is floundering. The groundwork that should have preceded such a
liberalisation still remains to be done, although we are more than
a decade into it.
Investment, foreign or domestic, will chase
the most friendly and efficient markets. Therefore, if the Indian
government is wondering why despite opening up its industries, it
receives a few billion dollars in foreign investment, it's because
the business environment isn't competitive enough. It takes too
long for an investor to obtain clearances, and corruption is epidemic.
While labour is cheap, the direct and indirect costs of infrastructure-power,
water, transportation, telecommunications-are simply too high. An
estimated $200 billion is needed to raise India's infrastructure
to acceptable quality levels. Money is an issue, but a bigger issue
is governance. As the Golden Quadrilateral example illustrates,
political will can overcome even financial constraints. But to implement
more such projects, India needs a stable government-one with a clear
mandate and vision. At the moment, both seem equally impossible
to come by.
The enormity of it all is driven home with
greater force when one realises that a robust socio-economic base
is only a precondition and a not a guarantor of competitiveness
at industry or firm level. The two are inextricably linked, but
it is possible for a firm's overall competitiveness to be delinked
from that of a nation-for the simple reason that one country cannot
be competitive at everything. A US may be a great place for innovation,
but not necessarily for manufacture. It may be home to the best
brands, but servicing their consumers may be somebody else's competence.
In fact, that's why globalisation-despite the rise of xenophobia-will
continue to be unstoppable, and also why corporations that tap into
varying competitive strengths of different nations will remain more
successful than others. By that logic is it possible for a Ranbaxy
or a Wipro to one day become global leaders? I think so, the reasons
of which are explored in a separate essay elsewhere in the issue.
A nation's competitiveness will, then, be determined
by its ability to draw corporations that are individually competitive
(don't forget Japan's growing disillusionment with its interlinked
keiretsu system). China is already deploying that strategy by welcoming
high-tech industries from Taiwan and Hong Kong to the mainland.
Can India lure the best of industries from Bangladesh and Sri Lanka?
If it grows its business environment much better than the two countries,
why not? But that's a big if. In the final analysis, competitiveness
may depend on a basic human instinct. The urge to win.
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