MAY 11, 2003
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Family As Unit
Of Study

Across the world, market research tends to use the individual as the unit of observation. In the Indian context, using the family would make better sense. With this in mind, J. Walter Thompson got Research International to embed its researchers with some 24 Indian families. The results? Log on.


Hearts, Minds
and Budgets

On this, there is near unanimity: public relations (PR), whether you call it halo management or anything else, plays a reasonably fair role in the way money is made. Why, then, is PR still regarded as the mistress who must forever stay in the shadows? Is the PR industry in need of a PR job?

More Net Specials
Business Today,  April 27, 2003
 
 
Hands-On Leadership
 

It is only when a leader himself is motivated and sincere that he can get the best out of his team. A leader with a half-hearted approach towards work will have his team members following suit very soon.

He should have a hands-on approach towards leadership. He should not shy away from doing things that he expects the other members of his team to do. The benefits of a hands-on approach to leadership will percolate through the organisation.

   
   

A leader should have the ability to draw a clear picture of the goal in front of his team. A leader should understand the aspirations of his team members and help them realise their full potential. A true leader always stands by his team members in their hour of need. This is absolutely essential if he is to retain their respect and loyalty in the long run.

In matters of discipline, the leader has to lead from the front. This holds true particularly in cases where the problems of one employee affects the other team members. The leader needs to talk to the employee concerned as well as bring about indirect pressure.

A leader should try to create an open and transparent atmosphere where his team members are able to approach him freely and put forth their ideas, even if some of them are unconventional. The organisation suffers when a communication gap arises between the members of a team and the leader.

A leader also needs to ensure that the different departments under him interact properly if he is to get the optimum results. However, a leader should not become obsessed with holding meetings that serve little purpose or add little value to the organisation.

 

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