MAY 11, 2003
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Family As Unit
Of Study

Across the world, market research tends to use the individual as the unit of observation. In the Indian context, using the family would make better sense. With this in mind, J. Walter Thompson got Research International to embed its researchers with some 24 Indian families. The results? Log on.


Hearts, Minds
and Budgets

On this, there is near unanimity: public relations (PR), whether you call it halo management or anything else, plays a reasonably fair role in the way money is made. Why, then, is PR still regarded as the mistress who must forever stay in the shadows? Is the PR industry in need of a PR job?

More Net Specials
Business Today,  April 27, 2003
 
 
Businessmen Who Go The Whole Hog

They may not know Sonny Barger from Sonny Liston, but India Inc. has a small, but fanatical clutch of Hog-lovers.

Rajeev Khanna
Head, R.K. Consulting
He bought a 1340 cc Fat Boy Harley after cult motion pic T2 popularised it. Khanna even has a 1945 750 cc Harley parked at the office.
SELECTION
After Hour

It's a lazy Sunday morning on Bangalore's 62-kilometre Outer Ring Road and the traffic is sparse. The noise isn't-there's the rich, almost sexual throb of eight 750 cc-plus engines chugging in tandem. This is where MOB rules. The name may intimidate, but the eight-member strong Motorcyclists Of Bangalore is as far removed from the beer-and-tattoo violence of the Hell's Angels as the soft-pop of Al Stewart is from the metallic exuberance of Black Sabbath. All eight are white-collar men in their late thirties and early forties, not very different from typically greying Harley customers in other parts of the world. Here, style gets preference over speed. Accessories are in. And much like noblemen indulging in their favourite pastime of equitation, the eight put their bikes through their paces. One of the eight is Rajeev Chandrasekhar, the 37-year-old Chairman & CEO of BPL Innovision Business Group, cruising along Ring Road in his 95th anniversary-just for kicks, Harley is celebrating a century of existence this year-Ultra Electra Glide, a 1,300-cc specimen. The bearded six-footer's Harley even boasts a four-speaker music system the man has affectionately dubbed "The Tower", and cruise control to boot. "I wear a full-face helmet on Sundays so that people don't recognise me," he says. That's perfectly understandable.

One Hundred Years Of Attitude
When two 20-year old Milwaukee youths William S. Harley and Arthur Davidson sold their put-together-in-the-backyard version of a motorised bicycle to a school chum Henry Meyer in 1903, little would they have known that their legacy would carry on for a 100 years. Carry on it did, and also acquired a cult status among men all across the world. Starting August 28 this year, Milwaukee is all set to rewind back to the very first days of the h-d with a four-day long centenary festival. The Summerfest Grounds (renamed as the Henry Meyer Festival Park) on the shores of the picturesque Lake Michigan will be the epicentre of all action. There will be a wide variety of musical entertainment and unique bike displays. The company will also unveil its models for the year 2004. And the lakefront will be the final stop for the "The Harley-Davidson Experience," featuring fully updated and expanded exhibits that circled the globe during the company's Open Road Tour.

For those interested in the evolution of the bikes right from 1903, an exhibit on the Harley-Davidson Motor Company will be presented at the Milwaukee Art Museum. This exhibit will demonstrate various stages of the motorcycle design process utilised by the Styling and Engineering departments. There will be original sketches, videos, clay models, and mock-up motorcycles of some all time favourites. And yes. It's all for a good cause as the proceeds go to help find a cure for muscular dystrophy. For more reasons to make it to Milwaukee this August, check out www.harley-davidson.com.

Fame, evidently, can't stop the almost primal desire of some successful men to be one with the road. The market may be replete with 100-cc bikes, ersatz cruisers, even a genuine power bike or two, but nothing, I repeat, nothing, comes close to the sheer thrill of straddling a hog. "A Harley is the Rolls-Royce of motorcycles," gushes actor Sanjay Dutt (actually, we featured the 44-year old toughie here because he is CEO of a company named White Feather Films) who rides his blue 1,600-cc Softail Classic four times a week, mostly at night. "The rest is just Jap c**p." That's more or less the sentiment displayed by two Hell's Angels when actor Mickey Rourke, who was keen to be considered part of the gang, presented them with Kawasaki bikes. They trashed them. Or so goes a story that has all the makings of apocrypha.

It doesn't need a shrink and several hours of psychoanalysis to figure out why business-types (or, for that matter, others) love big bikes. A car, after all, is just a car. A bike is a way of life. And the experience of revving it up on a big bike, vouch hog-lovers, is far more real than aseptic car rides. Which is perhaps why Sameer Thapar, the Delhi-based CEO of JCT Mills, and one of Dutt's best buddies-he was gifted a Harley by the actor-rides to the gym or to Delhi's very own patch of historical green, Lodhi Gardens for a run. The 38-year old has even decked his bike out with saddlebags and a chrome eagle claw stand. The twin-engined beauty (with a bod) stands by the porch at Thapar's 1.5-acre house in Central Delhi.

Sameer Thapar
CEO, JCT Mills
He rides his Harley to the gym or to the Lodhi gardens for a run and has decked it up with saddlebags and an eagle-claw stand

Mumbai-based interior decorator Jimmy Mistry (actually he heads a Rs 52-crore firm and features elsewhere in this magazine in his capacity as a new new entrepreneur) does one better than Thapar-he rides his vrsca v-rod cruiser in to work on Saturdays. He recently rode it down the city's heaving Lamington Street to meet with a client who was putting up a multiplex. The man gawked, "but then things settled down," grins Mistry. The gawking bit is only to be expected given the Harley's distinctive roar. Just ask Parvez Damania, now a director on the board of the Sahara Parivar. Three years ago, he bought a Harley in Dubai but "whenever I took it out, people were deafened by its strange noise." He takes it out less frequently now.

Delhi-based Rajeev Khanna-he heads R.K. Consulting-has no such misgivings. He bought a 1,340 cc Fat Boy Harley after cult motion pic T2 popularised it. Khanna even has a 1945 750 cc Harley permanently parked at the office. And like a true fanatic he rattles off all the Harley gear he owns-leather jacket, boots, cap, a Zippo with the bar-and-shield logo. That's an attitude that belongs as much in the Oakland hog (Harley Owners Group) as Delhi. Own the road, it screams.

TREADMILL
FAQs About Gymming

This time, I'm going to run you through some-not representative by any means-common questions people have about weight training and cardio. Regular gymrats may find these too elementary but then are you one? If not read on.

The commonest question any wannabe fitness freak wants a quick answer to is how to get a flat middle. No easy way of doing that but here's something that may help. To tone the muscle and reduce the size of your mid-section, plan to do a basic 10-minute routine of stomach crunches and leg raises, three to four times a week. Add 15-20 minutes of intense cardio-walk, run, cycle or get on the elliptical machine-in order to help overall tone and improve metabolic processes to burn body fat. Most of that enemy we're fighting against is stored in the hips (women) and the mid-section (men). Also cut down on fats in your diet. Give up some good stuff. And add more protein to it.

How much water do you need to drink a day? No simple answer to that. Depends also on how much you lose because of sweating and dehydration. But remember water is the main ingredient that makes up your body and that includes muscle. Top up with two litres a day, at least.

How many meals should I eat every day? Breakfast a must. And then, one meal every three hours. Each meal should have 30-40 per cent protein, 30-40 per cent carbohydrate, and 10-20 per cent fat. Eat 30 to 60 minutes prior to your workout or athletic activity and again 30-60 minutes after your training to serve energy and muscle demands.

Should I go gymming if I'm feeling sick? Again no simple answer to this one. I have a simple formula that works. If I'm afflicted by anything the neck upwards-like a simple cold or a headache, why even the occasional hangover-then I go gymming with gusto. If, however, it's a fever or an injury or sprained ankle or wrist, then, obviously, give the gym a break.

And here's a personal favourite: If you're depressed, should you exercise? YES, you should. There's nothing more therapeutic than a hack squat with 90 KGs on the bar. Happy pumping!

 

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