Of
all the ideas that quaked the corporate world in the early 1990s,
Reengineering shook companies up the most, arguably. If the after-tremors
are still being felt, it's probably because the relevance of its
central premise still holds good.
The way a business is structured, how it operates
and what it does must always be a function of its future objectives,
rather than a legacy of the past. This ought to be obvious. Yet,
most businesses are derivations of the past. The solution, at least
as Michael Hammer and James Champy put it, is Reengineering The
Corporation, the title of their buzzword-defining book of 1990.
Companies, they argue, need to be taken apart and rebuilt-right
from the drawing board-to thrive in the post-industrial world.
The real radicalism lies in the details. "It
is no longer necessary or desirable for companies to organise their
work around Adam Smith's division of labour," they say, arguing
that plain task-oriented jobs are turning obsolete. This is happening
as a result of intensifying competitive forces, surviving which
requires the rapid devolution of the decision-making apparatus.
Most business reengineers so far have concentrated
their efforts on redesigning 'core processes'-those that relate
directly to market need fulfillment. Some have even reported dramatic
improvements on critical performance parameters (mainly by de-cluttering
processes and ridding them of all the mindless 'junk' accumulated
over the years).
Actual Reengineering, as envisaged by Hammer
and Champy, though, would turn the top leader into a vision-setter,
with a delayered operating structure featuring managers empowered
to think autonomously in pursuit of objectives. This would have
people devote more time to the market and less to guarding their
backs, even as they use information technology to tighten operations
for super-efficiency (just-in-time supplies, for instance).
Reengineering has its share of critics. Also,
restructuring bouts that result in mass sackings have engendered
a deep cynicism of the idea. But then, the gross misuse of well-intentioned
ideas is not new; and Hammer and Champy do not stand for ritualistic
reengineering of any sort. In fact, their whole idea is to reason
everything through.
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