JANUARY 18, 2004
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Consumer As Art Patron
Is the consumer a show-me-the-features value seeker? Or is she also an art patron? Maybe it's time to face up to it.


Brand Vitality
Timex, the 'Billennium brand', sells durability no more. Its new get-with-it game is to think ahead of the curve.

More Net Specials
Business Today,  January 4, 2004
 
 
Defining Moments Of 2003

 

Bull Charge On Dalal Street
Fuelled by foreign money, Indian markets had a dream run.

The Indian stockmarkets had a dream run in 2003. The benchmark Sensex spurted from 3,377 last year to 5,699 (on December 26), a whopping gain of 2,322 points. Since the inception of Sensex in 1979, this is the largest gain in any calendar year. The other indices too reflect the magnitude of the rally. The Nifty touched its all-time peak on December 26.

The huge quantities of funds from overseas have provided the much-needed trigger. Till December 24, the FIIs had pumped a net investment of $7.43 billion (Rs 34,432 crore) into the Indian market. This is the biggest net FII inflow into the country since the foreign tribe was allowed into India in 1993, and also more than double the previous high of $3.05 billion hit in 1996. The weakening US dollar has helped to wean away some investments from the US. For example, the net foreign investments in US assets dropped from $62 billion in August to $16 billion in November.

Let The Games Begin
All's well that ends well in the Great Indian Telecom saga. Or is it?

Team telecom: (L to R) Mukesh Ambani, Rajeev Chandrasekhar, Sunil Mittal, and Asim Ghosh

The grand finale of the long-festering slugfest between Reliance Infocomm in one corner and pretty much all the other mobility players in the other corner over the Ambanis' "tainted" entry into the wireless space came to a rather abrupt end in October when the Telecom Regulatory Authority of India (TRAI) recommended the unification of separate categories of telecom licences. While these recommendations are not binding on the government, it chose to go with them. Not in a long time has the government moved so fast-within just four days it accepted the TRAI recommendations and for good measure the Cabinet also nodded its approval.

The clear winner was Reliance Infocomm which, for a payment of Rs 1,542 crore, got the right to offer unfettered mobility across the country. On Christmas eve, the government provided additional relief to the older mobile operators by lowering their licence fee. It also agreed to their demand to hike the foreign investment limit in telecom companies to 74 per cent. As a result, the court cases stand withdrawn and the associations representing different lobbies are planning to come together as one.

In a sense, all companies are gainers. The biggest gainer though is the customer.

Looking up: (L to R) Shashi Ruia, B. Muthuraman and Sajjan Jindal

Back From Hell
Steel is once again sexy, and might get even sexier.

A couple of years ago, almost every Indian wannabe steel baron-The Ruias, Mittals, Jindals, et al-appeared down and out for the count. Steel prices had collapsed just when their huge capacities had come on stream, and they were on the verge of collapsing under the weight of chunky interest charges and bloating losses. Then towards the end of 2002, and right through 2003, steel prices maintained a northward trend. Also coming to the aid of the steel companies was a more liberal interest rate structure and the willingness on the part of the institutions to restructure loans.

The buoyant demand conditions are likely to be sustained in the current year too. That's because the global steel sector is slowly, but surely, ironing out its overcapacity issues, and the current oversupply situation is expected to turn into a deficit by 2005.

Uday Kotak: At long last

You Can Bank On Kotak
He finally gets his licence-and dollops of respect.

Uday Kotak and 2,500-odd employees of Kotak Mahindra Group won't forget 2003 in a hurry. After many anxious years, Kotak Mahindra was finally granted a banking licence, making it the first non-banking financial services company allowed by the RBI to set up a bank. On the face of it Kotak Mahindra, the 20-year-old financial services brand had it all: Retail assets, a customer base, a branch network, an established brand equity, the very things other new private sector banks were so aggressively chasing. The banking licence, however, gives Kotak something he's been yearning for a long time: Respect.

Now that they've got all that, Kotak and his A-team led by the likes of career banker and the bank's Executive Director Dipak Gupta have charted out an innovative and non-traditional business model. As somebody once said, the good things in life take time.

BRAND BHARAT
COMPANY PRODUCT
Moser Baer CD-ROMs
Tata Steel Flat and long products
Nalco Aluminium
Arvind Textiles
Bharat Forge Forgings and castings
Bajaj Auto Two-wheelers

Made In India, And Proud Of It
It isn't the end of manufacturing. It will never be.

Towards the late nineties, manufacturing suddenly became unfashionable, and asset creation was considered passé, as "new" economy businesses with suspect revenue models and illogical valuations ruled the roost. It's a bit different now. In 2003, India emerged as the hottest manufacturing centre in the world for cars, two-wheelers, tractors, auto components, steel and aluminium, textiles, petrochemicals, CD-ROMs, and what not. Delhi-based Moser Baer is one of the top three manufacturers of CDRs in the world. Tata Steel and Nalco are the lowest cost manufacturers of steel and aluminium, respectively, in the world. In textiles, Arvind Mills, Welspun, Trident, and Mahavir Spinning Mills have made a strong comeback. Pune-based auto parts company Bharat Forge is one of the leading suppliers to auto giants like Ford, General Motors, and Toyota, who themselves have to cut costs to stay ahead in an increasingly competitive market by obtaining cheaper parts from countries like India. This year, Bajaj Auto will ship 1.5 lakh vehicles to South East Asia, Africa and Latin America, which will take its exports from Rs 353 crore to Rs 560 crore. Long live Indian manufacturing!

Brian Tempest: To head Ranbaxy's global binge

Global Charge
India Inc. takes its first steps in its quest to achieve global dominance.

For corporate India, most of the action in 2003 was outside the country. Every month, on an average, three Indian companies ventured overseas, and in all corporate India has committed a little over $600 million in international acquisitions. In October 2003, Reliance Infocomm made a pitch for international undersea telecom operator FLAG Telecom Group for $207 million (Rs 950 crore). It still awaits shareholder approval, but once completed, it would be the second largest cross-border deal. Ranbaxy Laboratories' acquisition of French generics company RPG Aventis (for roughly Rs 385 crore) is the largest ever overseas acquisition by an Indian pharma company. Wockhardt is another leading pharma company, which lapped up CP Pharmaceuticals of the UK in July 2003 for £10.85 million (Rs 85 crore).

Piyush Pandey: Reflections of the feel good factor

Creating Growth
The ad industry records double-digit growth after three years.

Six lions including three golds at Cannes; a five-day jamboree at Jaipur with Ad Asia coming back to the country after 22 years; and o&m's Piyush Pandey selected as the President for two juries at Cannes 2004...it's been an eventful year for Indian advertising. To cap a perfect year, money too began pouring into the industry's coffers. Says Subhabrata Majumder, media analyst at brokerage firm Motilal Oswal: "2003 has seen a growth of 12.5 per cent in total billings and over the next three years the industry should grow at 15 per cent annually."

The cricket World Cup did its bit, with some Rs 800 crore estimated to have been spent on advertising. The Reliance Infocomm account is estimated to be around Rs 200 crore and the government's India Shining campaign obviously added to the feel good factor. Says Pandey, who succeeded Ranjan Kapur as Executive Chairman of O&M: "Though we may not have seen great work this year, clients are looking for creativity and are more demanding.'' High time they did!

News Breaks Out
Media finds its own place in the sun.

The deal sizes are smaller, the valuation less fancy, but the excitement levels amongst investment bankers has perhaps never been as high. Globally, media has been a favourite hunting ground for investment bankers and deal-makers, but hardly so in India. However, 2003 saw an unprecedented number of media deals and for a change most are not in the entertainment segment. NDTV, separating itself from the Star TV platform, launched two channels, also secured a valuation of $121 million and sold 9.49 per cent to Standard Chartered Private Equity for $11.5 million (Rs 53 crore). Forced by regulations to bring down its stake to 26 per cent in Star News, Rupert Murdoch came to India scouting for partners.

After an aborted attempt to sell the stake to a clutch of investors, the Ananda Bazaar Patrika Group succeeded in picking up 74 per cent in Star News for Rs 74 crore. Financial Times, part of the Pearson Group, picked up a 13.85 per cent stake in Business Standard for Rs 14.1 crore. Hindustan Times raised Rs 125 crore by selling 20 per cent in HT-Media, a 100 per cent subsidiary, to Australian financial services company AMP Group Holdings.

CNBC Asia diluted its 49 per cent stake in CNBC India to 10 per cent in favour of its programming partner TV18 and changed its name to CNBC-TV18. Last, but not least, TV Today Network approached the market with a 25 per cent public offer (the issue was oversubscribed 36 times). Expect the action to continue in 2004.

Cheap And Best!
Many Americans and Britishers lost their jobs to Indians.

A glance at the t-shirt in this picture would tell you what this story is all about. Whilst it jobs have been moving to India for a while now, in 2003, thousands of skilled and semi-skilled employees in the US, the UK and parts of Europe lost their jobs to Indians, where their counterparts cheerfully did what they used to do at a much lower cost. Protests ruled the roost in the US, with no less than five American states proposing bills to stop outsourcing of jobs to India. Not surprisingly, the American reaction centred largely around legislation, what with 1,000 employees of Sun Microsystems resorting to a lawsuit against the firm on charges of racial discrimination (in favour of Indians!) in March. The British reaction, on the other hand, was to take to the streets in an organised protest. An announcement by British Telecom of their decision to move 2,000-odd call centre jobs to India resulted in staged demonstrations outside 34 UK call centres by the Communications Workers Union, a trade union body, early this year. The backlash could well intensify, if you consider that 3.3 million US services industry jobs and $136 billion in wages are expected to move offshore within the next 15 years, according to tech research firm Forrester.

Great Future For Options
The derivatives segment outstrips the cash market.

The derivatives (futures and options) market in India came of age in 2003. It was in June 2000, that the first tentative steps were taken with index futures, which recorded a modest monthly turnover of Rs 35 crore on the NSE. By June 2001, the NSE was offering index options, and the total turnover crept up to Rs 785 crore. The growth since then has been mind-boggling, and as of November, the derivatives segment was doing a monthly turnover of Rs 1,92,171 crore on the NSE-well above the turnover in the cash market. "The speed of growth this year is really surprising," gushes Satish Menon, Chief Operating Officer at Geojit Securities. "With investors learning more about the nitty-gritty of options, the fear about it has gone," he adds.

Yet, it isn't as if the retail investor is active in derivatives. Hardly. Thanks to SEBI putting a minimum Rs 2 lakh limit for derivatives trading, the value of which has since gone up to Rs 10 lakh at several counters as the market moved up, it is largely the speculators who contributed to most of the turnover. Perhaps 2004 will see more retail investors using derivatives.

 

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