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                |  |   You 
              cannot find an Indian business family that is more bound by tradition 
              than the Birlas. Younger Birlas, no matter which branch of the family 
              they represent, always defer to the views of the senior members 
              of the family. And, although the group's businesses were amicably 
              divided in the mid-1980s and the different branches are settled 
              across three cities, Kolkata, Mumbai and Delhi, even today if a 
              Birla scion visits another city on work he is expected to call on 
              the elders residing there. That's probably all there is to the unity 
              of the Birla group. Each of the branches, whether it is the biggest 
              and the most successful A.V. Birla group, now steered by the young 
              Kumar Mangalam, or the small and ailing S.K. Birla group, run by 
              S.K. and his son Siddharth, does its own thing and neither interferes 
              nor collaborates with the others. Family get-togethers are restricted 
              to events such as weddings and funerals. But a will and a man named 
              Lodha seem to have changed all that. Small, medium and large, Birlas 
              with business empires of all sizes have rallied together to challenge 
              what they think is an attempt by an outsider to usurp some of the 
              family's assets. The battle, now in the courts as well as out in 
              the open, will take its course. Given that such things can take 
              time, the Birlas and Lodha may even decide to opt for a negotiated 
              settlement. Or be prepared to wait out a messy and long-drawn legal 
              tussle.  
               
                | THE REAL ISSUE thrown up 
                  by the battle for M.P. Birla's legacy is this: As long as Indian 
                  business families do not separate ownership from management, 
                  they will face problems such as the one the Birlas are embroiled 
                  in today |  But the real issue thrown up by the battle for 
              M.P. Birla's legacy is more fundamental. As long as Indian business 
              families do not successfully separate ownership from management 
              of their companies and businesses, they will frequently face problems 
              such as the one the Birlas are embroiled in today. None of the representatives 
              of the Birla family has made the shift from 'owner-cum-manager' 
              to 'owner plus professional manager'. Whether it is the octogenarian 
              B.K. Birla or the thirty-something Kumar Mangalam, Birlas are always 
              the real babus of their businesses, the executive head and owner 
              combined. There's nothing wrong with that as long as it works. And 
              whether it works depends on the Birla you have in charge. If the 
              Rs 27,000-crore A.V. Birla group has thrived, it is because both 
              the late Aditya Vikram and his son Kumar Mangalam proved to be successful 
              owner-managers. But cast an eye on the other branches-the GP-CK 
              or SK or even KK Birla groups. Many of their group companies are 
              deeply in the red and, over the years, persistent lack of vision 
              and missed opportunities have inhibited growth. Would it have been 
              the same if the owners had inducted professional managers to run 
              their businesses?  The Birlas are so steeped in tradition that 
              some of their practices can seem hidebound. Businesses are run on 
              near-feudal lines with managers judged more on loyalty to the babu 
              rather than performance. Few managers are empowered to take independent 
              decisions and old retainers (Lodha is one) are beneficiaries of 
              the owner's munificence. True, some of the younger Birlas-Kumar 
              Mangalam is an outstanding example-have attempted to professionalise 
              the way their companies are run but, in general, it is the tired 
              magic of the surname that the family relies on to run its businesses. 
                The inheritance controversy at the MP Birla 
              group should serve as a lesson for other Indian business families, 
              which are long used to naturally pass on control, ownership and 
              management to each successive generation of the same family. What 
              if the next generation doesn't produce good enough managers? Or 
              worse, as in the M.P. Birla group, there is no next generation? |