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You
cannot find an Indian business family that is more bound by tradition
than the Birlas. Younger Birlas, no matter which branch of the family
they represent, always defer to the views of the senior members
of the family. And, although the group's businesses were amicably
divided in the mid-1980s and the different branches are settled
across three cities, Kolkata, Mumbai and Delhi, even today if a
Birla scion visits another city on work he is expected to call on
the elders residing there. That's probably all there is to the unity
of the Birla group. Each of the branches, whether it is the biggest
and the most successful A.V. Birla group, now steered by the young
Kumar Mangalam, or the small and ailing S.K. Birla group, run by
S.K. and his son Siddharth, does its own thing and neither interferes
nor collaborates with the others. Family get-togethers are restricted
to events such as weddings and funerals. But a will and a man named
Lodha seem to have changed all that. Small, medium and large, Birlas
with business empires of all sizes have rallied together to challenge
what they think is an attempt by an outsider to usurp some of the
family's assets. The battle, now in the courts as well as out in
the open, will take its course. Given that such things can take
time, the Birlas and Lodha may even decide to opt for a negotiated
settlement. Or be prepared to wait out a messy and long-drawn legal
tussle.
THE REAL ISSUE thrown up
by the battle for M.P. Birla's legacy is this: As long as Indian
business families do not separate ownership from management,
they will face problems such as the one the Birlas are embroiled
in today |
But the real issue thrown up by the battle for
M.P. Birla's legacy is more fundamental. As long as Indian business
families do not successfully separate ownership from management
of their companies and businesses, they will frequently face problems
such as the one the Birlas are embroiled in today. None of the representatives
of the Birla family has made the shift from 'owner-cum-manager'
to 'owner plus professional manager'. Whether it is the octogenarian
B.K. Birla or the thirty-something Kumar Mangalam, Birlas are always
the real babus of their businesses, the executive head and owner
combined. There's nothing wrong with that as long as it works. And
whether it works depends on the Birla you have in charge. If the
Rs 27,000-crore A.V. Birla group has thrived, it is because both
the late Aditya Vikram and his son Kumar Mangalam proved to be successful
owner-managers. But cast an eye on the other branches-the GP-CK
or SK or even KK Birla groups. Many of their group companies are
deeply in the red and, over the years, persistent lack of vision
and missed opportunities have inhibited growth. Would it have been
the same if the owners had inducted professional managers to run
their businesses?
The Birlas are so steeped in tradition that
some of their practices can seem hidebound. Businesses are run on
near-feudal lines with managers judged more on loyalty to the babu
rather than performance. Few managers are empowered to take independent
decisions and old retainers (Lodha is one) are beneficiaries of
the owner's munificence. True, some of the younger Birlas-Kumar
Mangalam is an outstanding example-have attempted to professionalise
the way their companies are run but, in general, it is the tired
magic of the surname that the family relies on to run its businesses.
The inheritance controversy at the MP Birla
group should serve as a lesson for other Indian business families,
which are long used to naturally pass on control, ownership and
management to each successive generation of the same family. What
if the next generation doesn't produce good enough managers? Or
worse, as in the M.P. Birla group, there is no next generation?
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