It's
an entity without an office, an address or a website. And now, thanks
to litigation, it's not even clear if it has a head and a body.
But that does not stop it from earning hundreds of crores from the
cream of corporate India and a vast-paying public. Yes, we're talking
about the other D-company-better known as the Board of Control for
Cricket in India (BCCI)-the "D" in this case standing
for its patron saint, Jagmohan Dalmiya.
The above illustrations are symptomatic of
the deeper rot that runs through India's richest sports body. The
dazzle of multi-million-dollar television contracts and sponsorship
deals had blinded the public to its flaws. But questions are now
being raised on what the Board does with the crores it earns every
year.
A major portion of match fees paid to players
comes from sponsors. The basic cricket infrastructure outside of
the metros and one or two other centres remains abysmal and the
state of affairs in domestic tournaments, pathetic. Even in international
cricket, the fortunes of the Indian team have ebbed and flowed,
and the Board has done little to improve the bench strength of the
team by streamlining the nurseries of domestic tournaments. The
Sachin Tendulkars and the Sourav Gangulys, who come up in spite
of the Board, tower over the game, and their multi-crore endorsement
contracts-signed in the full glare of media publicity-camouflage
the often-pitiful state of cricketers who can't graduate to the
big league.
So what does BCCI do with its crores? Is it
that hundreds (and now, possibly, even thousands) of crores of rupees
are left parked in bank accounts and other instruments-giving its
custodians tremendous clout in areas not connected with the game?
No clear answers have ever been forthcoming from the cricket authorities.
To be perfectly fair to Mr. Dalmiya-to many,
he is synonymous with the Board-it must be admitted that it was
his acumen, fighting instincts and negotiating skills that raised
cricket from the dumps it was in till the eighties. He can honestly
claim credit for almost single-handedly turning the BCCI into the
multi-hundred-crore cricket corporation it is today. Remember, it
earned only Rs 5 lakh in 1987. But while marketing the game so magnificently,
he left the legacy administrative structure of the Board untouched.
The BCCI continues to be run by amateurs. This was amply demonstrated
in the way it handled the award of the telecast contract this year.
Instead of beginning the process well in advance, the Board waited
till the last moment, goofed up on the eligibility criteria and
found itself being dragged to court. What should have been a thousand-crore-plus
bonanza became a troubled bone of contention. There are reports
at the time of going to press that the Board has worked out a last-minute
deal to air the India-Australia series, but this is subject to ratification
by the Supreme Court. The last ball has clearly not yet been bowled
in this match.
Compare this state of affairs with the way
the game is run in Australia and England. Though a lot "poorer"
than their Indian counterpart, the day-to-day affairs of Cricket
Australia and England & Wales Cricket Board (ECB) are run by
full-time paid professionals. And the difference they make is too
evident to bear repetition.
Today, as the BCCI finds itself spending more
time with lawyers than with cricketers-it is entangled in at least
half-a-dozen court cases at last count-there are serious threats
to its autonomy. The Delhi High Court has threatened a CAG audit
of its accounts. The Supreme Court is expected to soon give a ruling
on whether the Board is an arm of the government. Unless the BCCI
cleans up its act fast, it could, in the foreseeable future, end
up as an adjunct of the government. That would be a pity, given
the government's miserable track record in managing its own house.
To pre-empt that, the BCCI must put in place a corporate governance
structure and follow corporate best practices norms commensurate
with the size of its balance sheet and the popularity of the game.
Otherwise, it could become a victim of its own success.
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