I
was filled with excitement and nervous expectation the evening
I landed in Mumbai to take charge of DaimlerChrysler's (DC) India
operations. Now that I finally had my dream job, I realised how
vital my previous experience would prove. Apart from my product
and company knowledge, my skills of communication and persuasion
should also come in handy in my new profile. And these skills
were what I relied upon for shaping the future and providing strategic
direction to DaimlerChrysler India.
I focussed my energy towards the objective
of steering DC India towards strong profitable growth. Thus it
came about that dealerships were strengthened and empowered, latest
products were introduced in the Indian market in the least possible
time, and active engagements with customers and relationship building
were pursued. Slowly but surely, these efforts bore fruit. As
I look back, I feel happy to note that we now sell almost 50 per
cent more cars, make almost twice as much profits and have almost
doubled the strength and quality of our service network, as compared
to our standing in 2002. Our stress on service and quality has
ensured strong, profitable growth for the company.
A lot of this is also connected with the
optimism in the marketplace. Sectors are opening up, disposable
incomes are improving and economic indicators have never been
as positive for the country. The automobile industry is headed
towards good times and is predicted to emerge as one of the most
promising markets. It is very satisfying to note that DaimlerChrysler
had realised the potential of this country many years back.
At the end of my term in India, whenever
that will be, I shall go back a satisfied person. Professionally,
my stint in India has been a worthy challenge; personally, I have
imbibed the camaraderie, warmth and cheerfulness that are the
hallmark of Indians.
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