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JUNE 5, 2005
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Birds Of A Feather
How much are you willing to pay for intellectual matter? It's the clash of the 'penguins'. Penguin, Pearson's book publishing brand, is all set to test stiff new price points for Hindi books in India. Linux, meanwhile, is still waving the 'free information' placard about. Which penguin do trends favour?


Lyrical Liril
Liril soap has gone in for a brand makeover, from package lettering to advertising libbering. The waterfall is now a bathtub, the hot swimsuit is now a red chilly, and the soundtrack takes a mid-twist.

More Net Specials
Business Today,  May 22, 2005
 
 
Samsung's New Mobile
 
For dainty hands: The D500 is small, but is loaded with features

I am a Nokia fan, but this time i am singing a Samsung tune. Rated as the world's 'best mobile phone' by the 3gsm World Congress held at Cannes in February, the Samsung D500 made its India debut at the recent Lakme India Fashion Week in New Delhi.

The handset combines modern functional design with a smooth slide-up style. The LCD screen, which uses TFT technology, is bright and clear. But then, Samsung does own some of the best LCD plants in the world.

The other features include an mp3 player, camera with resolution of 1.3 mega pixels (you can take good pictures even with unsteady hands), video-recording, messaging, e-mail, Bluetooth and advanced technology for enhanced voice clarity. This new tri-band has 96 MB of user memory and supports messaging in several Indian languages like Tamil, Marathi, Bengali, Gujarati, Hindi, Kannada and Punjabi.

On the flip side, the phone is a tad too small and can be inconvenient to handle. For a phone that is supposed to make a lifestyle statement, the shiny plastic looks tacky and takes the shine off the modern sleek look. Also be warned: if your Samsung D500 starts ringing in the middle of a meeting, there is no one-or two-key route by which you can make it go quiet. But at Rs 22,500, the 'world's best mobile' is a good buy.


TREADMILL
BE A BRUTE, SOMETIMES

Warning: Getting ripped can be painful

I still remember the first time a gym instructor showed me how to do super sets. It was my 'leg day' at the gym and, as usual, I set up the squat rack for my first set. After a 12-repetition first set of squats, as I was adding weights for my second set, the instructor stopped me. "Try something new," he said, leading me to the leg press machine. "Do a quick set of leg presses," he said and before I knew it, there I was doing 10 moderately heavy ones on the machine. As I staggered off the leg press machine, my quadriceps blasted, he pointed me back toward the squat rack. "Now do another set of squats," he commanded, "and follow that up with another set of leg presses." Most gym-goers will know what I mean if I said that the following day was hell for me. Walking was impossible.

What my instructor made me do that morning is known as 'supersetting'. It is also the most brutal shock you can subject your muscles to. Supersetting is high-intensity weight training and there are a number of benefits to be had from it. First, it's quick. Jumping from one to another exercise without rest makes workouts shorter and tougher. Supersets put more pressure on your muscles and help them grow faster. And because of their intensity they can overload your muscles without resorting to very heavy weights.

There are different kinds of supersets. You could do one where the movement of the first exercise isolates the muscles, while the second uses compound movements. For example, you could do leg extensions that isolate the quadriceps and follow it up with squats, which involve not only the quads but the glutes (your butt), hamstrings and inner thighs. Or you could do the opposite: a compound movement, followed by one that isolates the muscle. Example: bench press followed by lying dumb-bell flyes. Then there are tri-sets, which I call the father of supersets: you do three sets of three exercises targeting the same muscle, without resting in between. A set of squats, then, quickly, a set of leg presses and then, again without a pause, a set of leg extensions. Oh, boy! That's one helluva workout. Believe me, I do it sometimes and then forget about walking for the next couple of days.


write to musclesmani@intoday.com


THIS PAD CAN HURT

The pad we're referring to here is peripheral arterial disease, which is caused by blockages to the arteries that supply legs with blood. Such blockage can result in acute pain and, in severe cases, even lead to gangrene. Here's an FAQ on PAD:

Symptoms: Fatigue, discomfort or persistent pain in the muscles of the calves or the thighs. "Another clue that a walking impairment may be due to PAD is a wound in the legs that refuses to heal," says Dr S.K. Gupta, Cardiologist, Indraprastha Apollo Hospital, New Delhi.

Causes: Since PAD is caused by arterial blockage, smoking, diabetes, high blood pressure and cholesterol are prime suspects.

Who's at risk: If you're 50 or older and have a history of smoking, or are diabetic, you're in the danger zone. Further, PAD patients face a six- to seven-fold increase in the risk of a heart attack or a stroke.

Cure: First, treat the underlying causes. If it doesn't work, angioplasty or bypass surgery for the legs may be required.

 

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