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JUNE 5, 2005
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Birds Of A Feather
How much are you willing to pay for intellectual matter? It's the clash of the 'penguins'. Penguin, Pearson's book publishing brand, is all set to test stiff new price points for Hindi books in India. Linux, meanwhile, is still waving the 'free information' placard about. Which penguin do trends favour?


Lyrical Liril
Liril soap has gone in for a brand makeover, from package lettering to advertising libbering. The waterfall is now a bathtub, the hot swimsuit is now a red chilly, and the soundtrack takes a mid-twist.

More Net Specials
Business Today,  May 22, 2005
 
 
The World According To Genes

An IBM-NatGeo project seeks to understand how all of us got to where we are using genes.

IBM's Royyuru: He's tryinhg to tell which way our ancestors went, and how we came to be here

Samsung's New Mobile

TREADMILL

This Pad Can Hurt

BOOKEND

Ajay Royyuru could soon know more about you than you yourself do. The man-he is from Andhra Pradesh in India, is married to a Bengali and works for IBM in the US-heads the Computational Biology Center at IBM's Thomas J. Watson research lab in New Jersey and is Big Blue's pointsman for the Genographic Project, a collaborative venture with National Geographic Society that seeks to use genes to map the movement of the human race out of Africa.

If, as science has proved, all of us have descended from, eventually, one couple that lived a few million years ago in what is now Africa, we must all be related. Mapping that relationship, and understanding how the migration of the human race happened (for instance, why do tribes in the Andamans and the Australian outback share the same physical characteristics as those in deepest Africa?) will, apart from providing an entire generation of scientists with jollies, help us know a bit more about our unknown past.

Royyuru's task has been rendered difficult by globalisation and could soon be impossible; the increasing number of cross-cultural and cross-border marriages will soon result in a majority of the human race displaying the same kind of genetic profile. Which is why Royyuru and his team are seeking out indigenous peoples like the Intuits in the Arctic region and the Pygmies of equatorial Africa. "These people have been isolated from modern society to a large extent," he says. "Their genes will be similar to that of their ancestors who migrated to that part of the world when they did."

How does one map out what routes the early humans took to be in places where we are today? The answer lies in DNA mutations. Each of us has a unique set of attributes that comes from our genes (each parent contributes half of the child's DNA and these combine to give us a new genetic combination). However, the Y chromosome, which only males possess, does not recombine and remains unchanged, except for random mutations. Similarly, the woman passes mitochondrial DNA to her children and this also does not recombine.

Royyuru and his team will study the random mutations in the DNA, called markers. If the mutation can be tracked to a particular region, then the geneticists can track the routes taken by early humans as they trekked from Africa to Asia and Europe. The project also seeks public participation in the form of DNA samples. Those interested can log on to Genographic Project's web site (www.nationalgeographic.com) and buy a special kit ($99, Rs 4,356, plus postage). The kit allows you to take a sample of your DNA (a cheek swab) and submit it through a secure channel. To maintain anonymity, a person is identified only by his/her kit number. Results of the DNA sample can be tracked on the web site. Come to think of it, Rs 4,356 is a small amount to pay to find out where you are from and how you got to where you are. IBM and NatGeo may well give a 21st century spin to existentialism.

 

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