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"As India looks to fulfil its many
demands, there will be one GE with the answers" |
In late 2002, during his first visit
to India after taking over as CEO of GE, Jeff Immelt said something
that, in five words, summed up GE's experience (as indeed the
experience of other large multinational conglomerates) in India.
"The market will be elsewhere," he said, a reference
to "promising but tough" local market conditions, better
market opportunities elsewhere, notably China, and the Indian
arm's main focus of being a service provider and source of products
to the company's global operations. Now, just before he starts
a visit, his second after taking over as CEO, to India, the man
strikes a more bullish note on the country in response to an e-mailed
questionnaire from BT's Arnab Mitra. Excerpts:
On India: As GE looks abroad to fuel greater growth for the
company, we continue to see India as a rising star.
On why the company thinks 2005 is the year: We think we're at
the beginning of a growth cycle in India, with consumer spending
increasing at a healthy pace. We believe that GE products are
the right fit to meet the needs of a booming marketplace.
On the India focus of the company: We believe that only GE can
fulfil the increasing demands of the Indian market. GE has been
in India since 1902, we currently have a $600-million (Rs 2,640-crore)
investment in the country and employ 22,000 people (including
BPO). We think the best opportunity for both India and GE lies
in what we call One GE, a platform to realise the power and value
of several GE businesses and technologies in a single value proposition.
On the company's businesses that have opportunities in India
right now: Our best opportunities are most likely in the transportation,
energy, healthcare, financial services, water treatment, security
and advanced materials arenas, huge prospects as India grows and
flourishes on the world stage. As India looks to fulfil its many
demands, there will be One GE with the answers.
On whether this means there will be a shift from the company's
approach of using India as a source of knowledge, expertise and
outsourced services: We also fully realise India's huge pool of
intellectual talent. Indian scientists, researchers and engineers
keep our technology centre one of the premier research institutions
in India-and the world.
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