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JULY 31, 2005
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Redefining Consumer Finance
Jurg von Känel, a researcher at IBM's J. Watson Research Centre, and his colleagues are working on analytical software that would
simplify consumer finance
and make it more secure as well. An oxymoron? Känel doesn't think so.


Security Check
First, it was Mphasis. Then, the Karan Bahree sting operation by UK tabloid, The Sun. The bogey of data security appears to be rearing its ugly head in right earnest. How can the Indian call-centre industry address this challenge?
More Net Specials
Business Today,  July 17, 2005
 
 
Azim Premji, CEO, Wipro
The exit of Vivek Paul, Vice Chairman, Wipro and CEO, Wipro Technologies, makes it evident that Premji, who owns 84 per cent of the company, wants things run his own way.

Wipro and its charismatic silver-maned chairman Azim H. Premji, 59, are no strangers to exits. In the past six years, the company has seen five vice chairmen leave, with at least two boasting public profiles of the sort that prompts the original question: What will happen to Wipro now?

Now that this question is being asked again, in the wake of the exit of Vivek Paul (it comes soon after the exit of Wipro bpo's Raman Roy), the energetic 46-year-old American-style CEO of Wipro Technologies who built the software arm of the company from a Rs 1,042-crore middle-weight to a Rs 6,075- crore (2004-05 revenues) biggie, it is time to answer it. In the long term, nothing will happen to Wipro that would have anyway not happened.

"On the day I joined Wipro, I knew I would never succeed Azim"
Vivek Paul
Former Vice Chairman/ Wipro and CEO/Wipro Technologies

Most challenges Wipro faces at this point in time (see Wipro's Challenges) are no different from those faced by other it companies of its size and complexity. "I remember the same questions being raised in 1999 when Soota left," laughs Sudeep Banerjee, President (Enterprise Solutions), referring to the exit of Ashok Soota, then Vice Chairman and the man widely seen as having built all of Wipro's technology businesses. "What people do not understand is that Wipro is an institution." There's no denying that; yet, Paul's exit and the story behind it are worthy of being chronicled; they are case studies in organisational dynamics that raise intriguing questions on the role of a CEO in a company almost wholly-owned by one promoter. Here, reconstructed from interviews with the reticent Premji (Business Today was the only magazine he granted an interview to after Paul's exit), Paul, and current and former executives, is the true story.

Paul has always been a high profile CEO; over the past two years he became the face of Wipro Technologies, even, Indian software. That not everyone within Wipro liked this is evident. "People credit Vivek with things he did not do," says Banerjee. "It was a team effort." The self-effacing Premji may have been uncomfortable with the kind of publicity Paul was receiving.

Bangalore's tech circuit is well aware of the intense rivalry between Wipro and Infosys; part of Paul's brief, says a senior executive at a large competitor, was to overtake Infosys. That hasn't happened. "When Paul took over in 1999, I think Infosys was actually behind the then combination of Wipro Systems and Wipro r&d," says V. Chandrasekharan, former President, Wipro Technologies (Enterprise) and now CEO, Aztec Software. "Since then Wipro has fallen behind."

VICE CHAIRMEN GALORE
Wipro has seen five vice chairmen in the past six years.
NAME/ RESPONSIBILITY
DURATION
Vivek Paul
Headed global IT services business
LEFT TO: Join private equity firm Texas Pacific as Partner
July 1999-
June 2005
 
Ashok Soota/
Head of IT services
LEFT TO: Found MindTree Consulting
January-
August 1999
Arun Thiagarajan
Led domestic technology business
LEFT TO: Join HP. Currently with WeP as Chairman
January 1999-
Sept. 2000
P.S. Pai
Ran consumer care
LEFT TO: Retire from Wipro and join Murugappa Group
January 1999-
2002
D.A. Prasanna
Ran lifesciences and healthcare
LEFT TO: Join Manipal Healthcare
April 2002-
January 2003

Paul admits that Wipro is short of the 4x4 vision he unveiled when he took over ($4 billion or Rs 18,000 crore in revenues by 2004), but insists that this was an evangelical message that sought to motivate employees. "Except for revenues, all other goals we set out to achieve, we did," says Paul. "We became a player in the Global Top 10 it services (club) by market cap(italisation), net income, head count, and breadth of service offerings."

WIPRO'S CHALLENGES
To be fair, some of these are generic to the industry.
The People Challenge
With over 50,000 employees, Wipro will have to build processes that can hire, train, deploy and motivate people in bulk

The Growth Challenge
It is easy to grow a $150-million (Rs 660-crore) company at a CAGR of 28 per cent over a five-year period; it is tough to grow a $1.5-billion (Rs 6,600-crore) one

The Execution Challenge
Projects are increasingly becoming more complex and often need to be implemented across geographies

The Market Challenge
In terms of pure software services, Wipro is #3 after TCS and Infosys, and it faces competition from MNCs such as IBM, Accenutre, EDS, CSC and Cap Gemini

The Visibility Challenge
Paul was the face of Wipro; now that he is gone, the company will have to find a new public face

 
"WIPRO IS A JUGGERNAUT YOU CAN'T STOP"
There have been some high-profile exits in the group, including that of the vice-chairman and the head of your BPO business. Is there an organisational restructuring happening?

It is not happening, it has happened! You know our new structure. Vivek and Raman were good leaders. Both contributed immensely to Wipro, and then they wanted to do something else with their lives and careers. We respect that.

Were there organisational and directional differences between Vivek Paul and other members of the top management? Will Wipro relook at how it shares wealth with its employees?

I really think that the strength of Wipro is that we don't have, never have had, and never will have a bunch of "yes men". All of us disagree all the time, and that is why each one of us has value. Vivek is not leaving Wipro because of any differences. As I said before, he sees the next few years as the next phase of his life, where he wants to do something different and I think all of us should respect that. Please stop seeing ghosts where there are none.

We are constantly relooking at every policy, including our compensation and remuneration policies. Having said that, I continue to find this "wealth sharing" question intriguing when we were the first to structure employee stock options in 1985, and just to quote another instance, we (recently) distributed Rs 340 crore in the form of Restricted Stock Units, which is the largest stock grant in the history of corporate India.

Will you continue to retain the post of CEO (operational head) or is there a plan to bring in a new individual?

I do not intend to run operations. That is the job of our business leaders. What I will continue to do is to focus on setting strategic direction, on leadership development and, of course, meeting customers, which is what I have been engaged with for several years, if not decades.

As for the future, obviously I have thought through all issues of my succession; after all, I will not be around for eternity, though Wipro will be.

I can tell you, though, that we do structural and succession thinking every year-as a robust and tight process-and not just for myself, but for about 100 of the top leaders in Wipro, and every year the lookout horizon is three years; and in the next three years we have not planned any change.

Given the overall macro-economic conditions especially in your major market, the US, where is the group headed?

I think what India has been able to do is to drive a disruptive change in the global it industry. Global delivery is now the structural underpinning. And if you look at it from that perspective, (there are) tremendous opportunities for companies like us who have led this structural transformation; the new structure is just in place, the volume shift is happening. Even if there is zero growth in tech spending in the global markets, companies delivering value in the new structure will continue to grow.

Coming back to the succession issue, as the single largest shareholder in Wipro with an 84 per cent stake, what are your succession plans?

No one has a succession plan as a shareholder. You are just a shareholder, and the shares pass on to your family or to institutions that you may want to pass them on to. No one should mix up ownership with management.

Do you plan to induct your sons into the business? Or will ownership and management be two different parameters?

I think that's the right way to view it; ownership is different from management. I can understand your intense curiosity, but the fact is that from a structural and succession perspective we look every year at the top 100 leaders, and we have no plan that includes my children. You ask this again because you are mixing up ownership with management.

Vivek was widely seen as Wipro's face in key markets like the US and Europe, and also as the man responsible for Wipro's spectacular growth in the last six years. Will his absence hurt Wipro's future growth?

Let me take a cricketing analogy. Allan Border led the Aussies from strength to strength, and then Mark Taylor and then Steve Waugh... but if you like cricket you equally value the contribution of Warne, Hayden, McDermott, McGrath, Marsh and many others; each one of them was invaluable. The Aussie juggernaut didn't stop when Border retired. Wipro is a juggernaut you can't stop; we will all miss Vivek, as we miss Border.

 

...Paul, in turn, is said to have been upset that some part of the software business was looked after by Suresh Vaswani, widely seen as one of Premji's blue-eyed boys.

This (Wipro's inability to catch up with Infosys) may have irked Premji, as could have the fact that the latter's before-tax profit margins are higher than the former's (33.89 per cent as compared to 26.4 per cent in 2004-05). "Paul was focussed on talking about revenues, but Premji was more focussed on squeezing out profits," says Sridhar Mitta, a former Wipro employee who launched the company's R&D practice and now heads incubator e4e Labs.

Paul is also said to have been irritated at the fact that in Wipro's scheme of things, he, the CEO of the jewel in the crown, was on an equal footing with the heads of other divisions. "Premji likes to encourage turf wars among his chieftains," says a former Wipro employee who now runs his own tech firm. "He believes this keeps them on their toes." One such turf war, the buzz goes, erupted between Paul and Suresh Vaswani, President, Wipro Infotech. Not just does Wipro Infotech oversee all it operations in India, West Asia and the Asia Pacific, Vaswani also heads two of Wipro Technologies' fastest growing verticals, Infrastructure Management Services and Software Testing, reporting directly to Premji. "There was dotted-line reporting to Vivek for those two service line verticals," says Vaswani, brushing away this theory.

WIPRO'S A-TEAM:
13 executives will now report directly to Chairman Premji.
A.L. RAO
56/Chief Operating Officer
A 25-year veteran of Wipro, the diminutive Rao used to head the telecom practice; a follower of Sri Sri Ravishankar, his role will largely be administrative. Used to report to Paul

SURESH VASWANI
45/President/Wipro Infotech
A protégé of Premji; initially handled all domestic software operations, but expanded empire to West Asia, Asia Pacific and two service lines, Infrastructure Management and Testing, for Wipro Technologies. Has always reported only to Premji

GIRISH PARANJPE
47/President/Finance Solutions
The rising star who oversees a division growing at around 45 per cent (CAGR, last five years); has been made a kind of super-CMO (Chief Marketing Officer) with CMO Jessie Paul reporting to him

T.K. KURIEN
45/Managing Director/Wipro BPO
Has spent a mere five years in Wipro, but is already seen as another young executive blessed by Premji

PRATIK KUMAR
39/Executive Vice President/ HR
The people man, his role will increasingly become crucial

SUDIP NANDY
47/Chief Strategy Officer
He is credited with the much-touted 'string of pearls' acquisition strategy. Reports to Senapathy on the M&A part and to Premji, on the strategy one

SURESH SENAPATHY
48/Corporate Executive
Vice President/ Finance
A wily number cruncher who is credited with overseeing both good times and bad; has been with Wipro for 25 years

SUDEEP BANERJEE
45/President/ Enterprise Solutions
Another two-decades-and-more vet, his division brings in more than half of Wirpo Technologies' revenues. Used to report to Paul

There are others who report directly to Premji. The list comprises Vineet Agrawal, President, Wipro Consumer Care; Richard Garnick, Chief Executive (Americas), Wipro Technologies; P.R. Chandrasekhar, Chief Executive (Europe), Wipro Technologies; Sambuddha Deb, Chief Quality Officer, Wipro Technologies; and Anurag Behar, Managing Director, Wipro Fluid Power

Paul and Premji are also said to have differed on Wipro's m&a strategy, with the first preferring aggressive big-ticket deals and the second advocating a more conservative 'string of pearls' strategy. Then, differences seem to have risen on Premji's desire to induct his elder son Rishad, a Harvard Business School alum now with Bain & Co., into the company. "Stop seeing ghosts where there are none," says Premji. "At this level, no one leaves for such reasons," adds Paul.

With Paul out, almost all senior executives report directly to Premji. That's pretty different from how things work at TCS; Chairman Ratan Tata is content to allow CEO S. Ramadorai run the place. As it is from Infosys where the hierarchy is pretty well laid out (the CEO, again, gets to do his own thing, but there are four levels within the board itself) "There are no plans to hire a replacement for Paul," says Pratik Kumar, Executive Vice President (HR), Wipro, claiming he was deluged with calls from headhunters offering potential replacements once Paul announced his departure. "Though A.L. Rao has been appointed COO, all of them (senior executives) are peers." "There is certainly a need for a CEO, whoever it may be," counters Mitta. "Amorphous leadership is not good for Wipro."

Then, Wipro Technologies has always had a CEO whose job it has been to draft strategy blueprints, integrate offerings from business units and present a single face to customers. His name is Azim Premji.

Q&A: VIVEK PAUL
" If you own 84 per cent of the company, you would want to run it "

Why now?

Why not? (laughs) This is as good a time as any! I am just 46 and pretty young. After a six-year successful stint, it was time for me to move on, do new things. Wipro is in great shape, everything is humming along, there is great momentum. I am proud of the things we have achieved at Wipro.

You have talked about 'push and pull factors' as the reasons behind quitting. While the pull factor (the challenge of a new job) is obvious, what were the push ones?

Again, too much is being read into it....

Were there any differences of opinion between you and Azim Premji on organisational and directional issues?

I am not saying there were no differences. Between two individuals there are always differences. See (pauses)... the day I walked into (Wipro) I knew I would never succeed Azim. If you have $14 billion (Rs 61,600 crore) of your wealth invested (into the company) and hold 84 per cent, obviously you (read: Premji) would want to run the company in a manner you would like.

Eventually you would like your children to know about the business. It would only be reasonable that at some point he would like to bring (them in)... But if you are asking whether that was the reason I left, no. People at these levels don't leave because you are not feeling good about something or that you are irritated. It is because I wanted to do different things.

 

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