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JANUARY 1, 2006
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Interview With Giovanni Bisignani
After taking over the reigns at IATA, Giovanni Bisignani is in the cockpit directing many changes. His experience in handling the crisis after 9/11 crisis is invaluable. During his recent visit to India, Bisignani met BT's Amanpreet Singh and spoke about the challenges facing the aviation industry and how to fly safe. Excerpts.


"We Try To Create
A Joyful Work"
K Subrahmaniam, Covansys President and CEO, spoke to BT's Nitya Varadarajan.
More Net Specials
Business Today,  December 18, 2005
 
 
TREADMILL
A Salve For Sore Muscles
 

See that mustachioed man in the picture? That's Earl S. Sloan. An American veterinarian, Sloan, back in the 1870s or thereabouts, developed a balm that was a quick remedy for aches and pains of animals. Sloan also found that the balm he'd developed could relieve muscular pains, joint aches and sprains in humans as well. In 1903, he marketed it as Sloan's Liniment and, legend has it, its success made him a millionaire. The Sloan's brand was subsequently bought by Warner-Lambert, a company that was in turn bought by Pfizer Inc. about five years ago.

Why am I babbling about a pain balm? Well, thousands of miles away from Chillicothe, Missouri, where Sloan invented his wonder liniment, tucked away in a middle-class south Kolkata neighbourhood is a power-lifting gym where burly young men and women train daily, doing deadlifts and squats with mounds of weights. Their balm of choice: Sloan's. And, according to a friend of mine, a one-time dabbler in weightlifting of the power variety, that amber-hued strong smelling unguent is used in abundance within the portals of that dive. Before hauling weights that are a couple of times (or more) heavier than themselves, powerlifters, says my friend, smear their bodies-thighs before squats, back muscles before dead lifts-with Sloan's. The original Sloan's was composed of oleoresin capsicum and methyl salicylate, both compounds that help increase blood flow to the area where they are applied and absorbed subcutaneously through the pores of the skin. It also listed methyl nicotinate, which dilates the capillaries and further promotes circulation of blood to the affected area. When blood flow is increased, it provides a sensation of warmth to the skin and muscles, which explains why after rubbing in a pain balm, the area heats up. The Indian version of Sloan's, which comes in little jars, doesn't list the chemicals by name but instead the herbs and natural substances that probably contain them.

At my gym the trainers swear that Volini gel, marketed by Ranbaxy, has what it takes to fight aches and pains when your muscles get really sore after an intensive workout session. Volini, like Sloan's, also contains methyl salicylate. But then at the snazzy, glass and chrome joint where I pull and push the pounds, Sloan's would probably be too old-fashioned to recommend to the spandex set that flexes its muscles there. But I've tried both and must confess that Sloan's with its deep, deep heat works better than the somewhat effete Volini.

Whatever be your balm of choice, a pain reliever is an essential item for your gym-bag. Weight training grows the body's muscles by first rupturing or making tiny tears in them. These tears are "fixed" by the body which regenerates the muscle cells by making them stronger. Often, after workouts, the process of rupturing can make muscles sore. That's when you need a good pain reliever to make things better. Why this sudden discourse on pain relievers? Well, it's cold these days and a little bit of post-workout soreness can seem like a lot!


FAQS ABOUT JET LAG

WHAT IT IS: jet lag is the disruption of the "body clock" or circadian rhythm. Such alterations result from general malaise and reduced physical and mental performance if travel covers more than three time zones in a single day. Experts reckon flying west to east takes a toll on one's health, as the body clock is pushed ahead, attracting maximum exposure of sunlight. The result: deprivation of sleep. Interestingly, women take more time to reset their body clock to new time zones than men.

Symptoms: The main symptoms are disturbance of sleep resulting in tiredness or loss of concentration, nausea, constant headache, dehydration, loss of appetite and irritability.

Causes: The condition is not linked to the length of flight, but to the transmeridian (i.e., east-west) distance travelled. For example, a north-south journey is least likely to result in jet lag because the executive may be able to stay in the same time zone. Dr Raman Kapur, senior consultant, Sir Ganga Ram Hospital, says, "Patients who come for treatment often feel they are still on the flight. Body imbalances make them feel giddy and mimimise their routine activities." Medical experts have deemed that a recovery rate of "one day per time zone" is a fair guideline.

Treatment: Acupuncture or acupressure is a common treatment for jet lag. Says Dr Kapur: "Acupuncture primarily stresses on increasing blood circulation in brain and targets the points that are not performing well. It is also advisable to change bed time before a journey, beginning approximately three days prior to departure." Recent research shows that melatonin may reduce the effects of jet lag. However, there is controversy over the long-term use of melatonin because there have been no studies to prove its safety. It is difficult to assess the efficacy of any single remedy. However, good sleep promotes rapid recovery from jet lag.


PRINTED CIRCUIT

Adieu, N-Gage
N-Gage

Nokia's honchos have emerged from behind the shadows and admitted that their foray into mobile gaming with the N-Gage was a flop. Antti Vasara, Vice President (Corporate Strategy), has admitted that the N-Gage has only sold 2 million pieces in the three years since its launch, against the target of six million. But, mobile gamers, don't lose heart. The N-Gage QD is still on sale in India (and is the cheapest Bluetooth-enabled device from Nokia) and Nokia is taking the lessons and the software from the QD to incorporate into its future Symbian series 60 phones like the N-series. So mobile gaming is here to stay.

iPod, Therefore, iDJ
Numark iDJ

US-based Numark has been making devices that have allowed DJs to spin their vinyl records or CDs for quite a few years. So, it isn't really surprising that they have launched a device to take advantage of the new 'it' in music, the Apple iPod. The IDJ is a basic two-channel mixer that has a three-band graphic equaliser with gain control on both channels, a microphone input with its own controls, beat matchers and some other DJ tools. It has two universal iPod connectors (that accommodate any generation iPod) and has large operation buttons for the iPod. The IDJ even borrows its design cues from the Apple product, boasting a blue-on-white colour scheme and an uncluttered layout. This device hasn't yet been introduced in India, but select electronics stores in the US feature the product for $250 (Rs 11,250).

Bend It Like LCD
Samsung's 7-inch flexible LCD

Liquid Crystal Displays (LCDs) have come a long way from the Casio digital watches of the late 80s. Late last month, Samsung announced that it had developed an experimental flexible-panel LCD screen that can display broadcast quality pictures. Unlike a regular LCD screen, it is not made of glass but plastic, and the Korean company is (rightly) claiming that this is the biggest breakthrough in display technology in a long while. Even though the maximum screen size is only seven inches, with technology moving along at the pace it does, flexible panel LCDs could find their way into a wide variety of products (cellphones, TVs and laptops, among others) in a decade or so. Of course, outdoor advertising may never be the same again.

PSP Redub
Logitech PlayGear Amp

It's not just the iPod which gets accessory makers all excited nowadays. The Sony PlayStation Portable (PSP) is also getting a rash of accessories. Like this PlayGear Amp from Swiss company Logitech, which had earlier launched another PSP accessory, PlayGear Pocket. The PlayGear Amp allows you to mount your PSP on a stand and enjoy stereo sound through its quad-speakers while playing games or watching movies through Sony's portable gaming gadget for the not so-cheap price of Rs 3,495 (the PSP retails in India for Rs 19,990). The only problem: the gadget is supposed to be portable and this kind of ruins that aspect. Besides, its speaker cones are unprotected. Still, PlayGear Amp is great for watching movies, and there are more and more movies coming out for the PSP. Take that iPod Video.

 

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