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JANUARY 12006
 Cover Story
 Editorial
 Features
 Trends
 Bookend
 Economy
 BT Special
 Back of the Book
 Columns
 Careers
 People

 

Tween Power
The brand-aware child is the
father of the brand-conscious
man. Not surprisingly then,
everyone wants a piece of
the Rs 20,000-crore tween
(children aged between eight
and 12) market.

The Tween Economy
There are things that tweens buy. Then, there are things their parents do, where they influence the decision. That could explain why everyone from paint companies to car makers is targeting them. Read More

The Atypical Indian Tween
There are tweens. Then, there are tweens. To understand
just how many different kinds of tweens there are in India, Business Today commissioned market research firm
Synovate to conduct a quantitative and qualitative
exercise across six Indian cities-Delhi, Mumbai,
Chennai, Kolkata, Hyderabad and Bangalore.
 Read More

Tween Day

A day in the life of an
Indian tween in each
of the metros.
 Read More

REPORTER'S DIARY
Problem Of
Plenty
Too much water could
never have been
Chennai's problem.
But torrential rains had
its people wishing for a
dry piece of land.
Read More

Sensex ../2006: Target 12,000?
What is in store for the Indian stock markets in the new year?
 more...

  60 Minutes
"The next 10 years will be the most exciting period ever", says Bill Gates, Chairman & Chief Software Architect/ Microsoft Corporation.
more...
 

Who is P. K. Ruia?
P.K. Ruia is again in the news following
his buyout of Dunlop. Here's a 360-degree
look at the man.
 more...

  So Far, Still Good
It's been a great year for the advertising…oops
the marketing and communications industry, but will the inevitable transformation pan out?
more...
 

Not Just Another IT Company
Sasken is betting that its unique product-cum-services play will help position it as a major vendor for phone companies. Will it?
 more...

  A Handbook for Strategic Innovators
Breakthrough ideas don't always lead to breakthrough growth. Why? In their new book, Tuck school's Vijay Govindarajan and Chris Trimble offer some answers. more...
 
MONEY
Testing The Waters
The Reserve Bank of India is making it easier for resident Indians to access foreign exchange. Is this the first step towards full convertibility?
 more...
 

Spoilt For Choice
With as many as seven airlines operating on some sectors, there are terrific airline deals out there. But how do you get the best?
more...

 
India Today Group : News Window
 
 

BT-Synovate Survey On Tweens
 Everyone wants a piece of the Rs 20,000 crore tween market. Here's a look at the different kinds of tweens-their aspirations, attitudes and values, involvement in purchase decisions, media habits and consumption patterns.
More Web Exclusives
More Net Specials

'The Intel Brand Has To Move Beyond The PC'
 As its marketing head for five years, he's credited with having turned the Samsung Electronics into a globally cool consumer electronics brand. For 51-year-old Korean-American, Eric Kim, Vice President & General Manager (and Head of Marketing) , Intel Corporation, the challenge now is to change how the world sees the chipmaker, not a PC-component maker, but the enabler of a digital lifestyle. On a recent visit to India, Kim spoke to BT's Shailesh Dobhal. Excerpts.
Interview With Giovanni Bisignani
 After taking over the reigns at IATA, Giovanni Bisignani is in the cockpit directing many changes. His experience in handling the crisis after 9/11 crisis is invaluable. During his recent visit to India, Bisignani met BT's Amanpreet Singh and spoke about the challenges facing the aviation industry and how to fly safe. Excerpts.
"We Try To Create
A Joyful Work"
 K Subrahmaniam, Covansys President and CEO, spoke to BT's Nitya Varadarajan.
 
 

Tugga War
The autobiography of the man who changed the way Test cricket is played, Steve Waugh.
 more...
 

The Death Of A Mining Town
The Supreme Court orders Kudremukh Iron Ore to shutter operations.
 more...

People
Starring Zee Chairman Subhash Chandra; former finance minister Jaswant Singh; TCS's head honcho, S Ramadorai; Head, Motorola India, Firdose Vandrevala; Chairman & CEO, HCL, Shiv Nadar; Infosys Technologies' first Chairman, G.K. Jayaram. more...
 

Leadership Spotlight Dilip Shanghvi,
Chairman & MD, Sun Pharmaceuticals

China, Watch Out
As the GDP clocks 8.1 per cent growth in the first half of ../2005-06, hopes surge of India catching up with China. But will it?
more...

Q&A: Albert Bressand
 Vice-president, global business environment, and head of its Future Global Scenarios Group at Royal Dutch Shell PLC, Albert Bressand, spoke to Business Today's K. Sai Srinivas on what his crystal ball has to say. Excerpts.
 more...

Top Of Mind
 Focus on Hutch's global brand 3, and
Cigarettes get the stick
more...

Current
 In a significant move, Bharat Forge's Baba Kalyani grabs a manufacturing foothold in China.
 more...

Tigers And Tribals Apart
For Britons working in the country's thriving BPO industry, the India experience is worth much more than an earned-for nature and cultural sojourn.
Help, Tarun!
Corner Room As Stepping Stone
First Among Equals
 more...
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