|   What 
                do entrepreneurs who've been there, done that do when they sell 
                their ventures? Why, help others become entrepreneurs. That's 
                precisely what Avnish Bajaj, who sold his baazee.com to 
                eBay, and Sanjeev Aggarwal, who sold his BPO Daksh eServices 
                to IBM, plan to do. Last fortnight, both Bajaj, 35, and Aggarwal, 
                45, announced they were turning VCs with the launch of, respectively, 
                Matrix Partners India and Helion. Bajaj has partnered with ex-Sequoia 
                Capital India honcho Rishi Navani and Matrix Partners of the US 
                for a $150-million (Rs 705 crore), multistage, multi-sector fund, 
                while Aggarwal has joined Ashish Gupta's (of Junglee fame and 
                partner at California-based Woodside Fund) new Helion Venture 
                Partners. "For those seeking only money and nothing else, we are 
                not the right fund," declares Bajaj of Matrix. As for Aggarwal, 
                Helion "expects to close its first few deals in a few weeks". 
                Quick work.   No 
                Lemon, This
  Patu 
                Keswani of lemon tree just can't 
                stop grinning. His Gurgaon-based two-hotel chain has received 
                Rs 210 crore from private equity giant Warburg Pincus for a 27 
                per cent stake in it, valuing his four-year-old outfit at Rs 778 
                crore. That's not all, though. Keswani, 46, a former Indian Hotels 
                executive, has also sold 27 per cent in his low-budget chain, 
                Red Fox Hotels, to Warburg for Rs 70 crore. "Think of the car 
                market two decades ago and how it opened up, the hotel business 
                in India is poised for similar growth," says Keswani. What's he 
                going to do with the money? Invest it right back in Lemon Tree 
                equity.   A 
                Brand New Itinerary   As 
                it turns out, Ashwini Kakkar didn't have to stay away from 
                the travel business for too long. Six months after he quit Thomas 
                Cook India as Managing Director, Kakkar, 52, has bought a 75 per 
                cent stake in East India Hotel's (read: Oberoi) Mercury Travels. 
                "I expect Mercury to become a premier travel company, with a brand 
                identity separate from that of Oberoi Hotels," he says. To start 
                with, Kakkar, who's also the Chairman of World Travel & Tourism 
                Council, has planned a four-fold growth strategy for Mercury. 
                Next year alone, he hopes to achieve a 50 per cent jump in the 
                60-year-old firm's transactions by using customer-friendly technologies 
                such as the internet. By 2010, he wants to make it the #3 travel 
                firm. That's one notch to climb every year for the next four.
  Still 
                On the Prowl
  Ever 
                since Rana Talwar, 58, turned entrepreneur after quitting 
                Standard Chartered as its global CEO, he's been on an acquisition 
                spree. His Sabre Capital bought Centurion Bank from Dev Ahuja 
                and followed it up with a merger with Bank of Punjab. Now, Talwar, 
                who is also part owner and Chairman of Lotus India AMC, a joint 
                venture of Temasek's Fullerton Fund and Sabre, is said to be eyeing 
                the asset management space. Talwar wasn't available for comment, 
                but Standard Chartered AMC (a mutual fund) is said to be on Lotus' 
                radar. (StanChart denies the reports.) In an industry already 
                packed with 30 players, Lotus may have to pay a premium to realise 
                its goal of Rs 25,000 crore in assets over the next three-to-five 
                years.  Jason Ader Checks In  Jason 
                who? Former top bear sterns gaming analyst, and now founder and 
                head of New York-based hedge fund, Hayground Cove. ADER's India 
                Hospitality Corp. recently raised $100 million on the London Stock 
                Exchange to buy hotels in India. In the past, Ader has indirectly 
                invested in India, but for this task he has roped in Hero Group's 
                Pawan Munjal and Tourism Ministry's Rajeev Talwar as IHC board 
                members. "We are looking at small companies that want to use our 
                LSE platform to be public and access up to $600 million in equity 
                and debt capital to build out their business models," says Ader. 
                Hoteliers, wait for a call.
   Switching 
                Sides  It's 
                the other side of the deal table, but Ashish Guha is excited 
                just the same. "It's not rocket science, it's about management," 
                says the 49-year-old investment banker on moving from Ambit Corporate 
                Finance, where he was a partner, to HeidelbergCement as the India 
                CEO. In his new role, Guha, who's also done a stint with Lazard 
                India, will oversee the German major's business interests in India, 
                including its operations through JVs and acquisitions. HeidelbergCement 
                recently picked up a 51 per cent stake in Mysore Cement for about 
                $100 million (Rs 470 crore). "First, we will focus on doing business 
                with profits and then aim at grabbing market share," says Guha. 
                Looks like Guha's already got his priorities right. -Contributed by Shaleen Agrawal, 
                Aman Malik, Pallavi Srivastava, Mahesh Nayak, Amit Mukherjee and R. Sridharan
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