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JUNE 17, 2007
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Rupee Rise
Though an appreciating rupee is a cause for concern for many industries, it is proving to be a boon for some, particularly those that have large foreign currency borrowings. A weaker dollar is making repayments cheaper. Also, state-run refineries and those in the aviation sector are well-positioned to benefit from the stronger rupee. The Indian currency is up 8 per cent this year and is Asia's strongest currency against the dollar in 2007.


The ECB Route
The cap on maximum external commercial borrowings (ECBs), an annual ritual for the government, is fast losing its significance. Since the bulk of the foreign borrowings is raised under the automatic route by companies, it is becoming difficult to enforce the cap. The government had raised the annual limit of ECBs last year from $18 billion (Rs 81,000 crore) to $22 billion (Rs 99,000 crore). Now, it seems that total inflows will cross the $22-billion mark.
More Net Specials

Business Today,  June 3, 2007

 
 
TREADMILL
Plateau Busting
 
BACK OF THE BOOK

It's the plateau and you're at risk of hitting it two or three years after you've begun hitting the gym. Let's say you have been passably regular about your workouts (three or four times a week, most weeks). You're eating healthy too and not bingeing on alcohol. Yet, you don't seem to see any further changes to your body. Your muscle strength or size isn't changing appreciably and going to the gym is becoming a bit of a chore. I don't have the stats on this but this is probably when most people tend to give up on workouts, dropping out of gyms or just losing interest.

Yet there are ways of busting the dreaded plateau. Like many of us, muscles also grow tired of doing the same thing over and over again. So, doing the same exercises week after week makes muscles immune to their benefits. One way out of a plateau or rut is to change your routine once every three weeks.

Say, you're doing four days of workouts every week: Day One: Chest plus Triceps; Day Two: Back plus Biceps; Day Three: Shoulders plus Quads; Day Four: Calves plus Forearms and Abs. Typically, on the first day, you could be doing your chest exercises followed by triceps workouts. On the second day, exercises for the back followed by biceps and so on. If you stick to such a format over a prolonged period, your muscles get used to the workout. One suggestion: mix them up.

In the spirit of eating one's own dog food, let me describe my plateau buster: Giant Sets. Instead of one type of exercise at a time (say, three sets of bench presses), I'm doing a set that comprises three sub-sets of exercises targeting three different muscle groups. That is, on Day One, I target my chest, back and biceps. And instead of sets of exercises aimed at individual muscle groups, I do one mega set, targeting all three. Here's an example: a set comprising 12 repetitions of bench presses (targeting the chest), 12 repetitions of seated rows (targeting the back) and 12 repetitions of biceps curls. The three exercises have to be done seamlessly and without resting. That completes one giant set. Rest and repeat. Like that I do two more giant sets each comprising a different combination of exercises targeting the three muscle groups for the day-chest, back and biceps-repeating each set once (that is, doing each of them twice). On Day Two, I do giant sets to target shoulders, triceps and hamstring muscles; on Day Three, quads, deltoids & traps and forearms.

Exercise of the fortnight: Beginning this installment, Treadmill shall feature an exercise of the fortnight. Today's is the walking lunge (see illust.) for the quads. Grasp dumb-bells at your sides. Step forward with one leg; land on your heel and then forefoot. Lower your body by bending at the knee and hip of the first leg. Push to stand on the leg that extends in front and lunge forward with the other leg. Repeat. Keep your back straight and head up.

write to musclesmani@intoday.com

Caveat: The physical exercises described in Treadmill are not recommendations. Readers should exercise caution and consult a physician before attempting to follow any of these.


BACK IN SHAPE

If you are ignoring sporadic back pains, and don't know whom to turn to for advice, then read on. Here are five ways to maintain a healthy back.

Ride Right. Your back need not pay the price for the long distances you have to travel every day. While driving, ensure that your seat is properly adjusted to reduce stress on your back. Says Dr Harsh Bhargava, Senior Consultant, Indraprastha Apollo Hospital, New Delhi: "Adjust your seat to the position you are most comfortable in-you should be able to lean back on your seat and comfortably grasp the steering wheel. If you have an adjustable lumbar support, adjust it to where you have a slight inward curve into your low back."

Sit Smart: Says Dr K.B. Attri, Senior Consultant, Indraprastha Apollo Hospital: "At work, make sure that your monitor is set directly in front of your chest so that you do not have to turn your head or twist your back. The top of the monitor should be at eye level." Never cradle a phone between your neck and shoulder. Use hands-free devices, instead.

Feed Your Spine. Eat a healthy diet of fresh fruits and vegetables. Don't drown food in sauces, butter and dressings. Limit soft drinks, candy bars, ice-cream, cookies, and other sweets. Says Dr Bhargava: "Remember to get enough calcium (found in dairy products) and vitamin D to keep your bones resilient."

Bed Basics. Says Dr Attri: "Sleeping on a soft bed can strain your back muscles since the curves of the spine are not adequately supported. Sleeping on your stomach is not recommended as it can cause strain on the back. Make sure you have a firm mattress that keeps the spine aligned and supports the spinal curvatures."

Road to Recovery. Take up aerobics or yoga, under expert guidance. Says Dr Attri: "Yoga can also help by healing injured back muscles."


DRIVE
Get Your Car iPod-ready
There are many ways to play back Apple's iconic music player in your car.

Given the tendency of manufacturers to add an "i" before a product, it is surprising that there isn't an iCar yet. But, if you own an iPod, at least a post-2005 model, there are ways you can play it back on your car. All you need is the correct accessory or music system.

In the West, most mainstream cars come with an iPod connection along with the stereo. In India, several manufacturers-including Alpine, Blaupunkt and Pioneer-sell head units that are compatible with iPods; all they need is a special interface cable and dock that you need to purchase. This interface cable, however, isn't the easiest accessory to come by. Systems like the Blaupunkt Mumbai mp26, which costs Rs 7,500, is a multi-format digital audio CD-player and is the cheapest iPod-ready system out there. Blaupunkt's iPod interface cable is available at select Blaupunkt resellers for Rs 5,700. Blaupunkt also has a Bluetooth accessory that allows you to not only answer your phone but also stream music from a Bluetooth-capable device such as your laptop or your mobile to your car stereo.

The second way to play your iPod back on your car is one of the simplest. Some car systems come with a 3.5mm stereo connection that plays back sound through the auxiliary mode. The problem is that there are not too many in-car audio systems that come with this point anymore. In case your car has such a connection, all you need to get is a 3.5mm-to-3.5mm lead and connect your iPod's headphone jack to your car stereo. However, it will not charge your iPod.

The third way to play back your iPod in your car is through the iPod-to-cassette accessory. Belkin makes one and it costs around Rs 1,000-1,200 depending on where you buy it. This connects to your iPod headphone jack and plays back the music through a cassette. However, there is a deterioration in playback quality, and given that most in-car systems do not come with a cassette player, this option is quickly going the way of the dinosaur.

The fourth way to play back your iPod on your car is by using a radio adapter such as the Griffin iTrip or Belkin's TuneCast and TuneDok systems. The Griffin iTrip, which is quite popular, now comes with a digital lcd display and allows you to not only select the frequency band you want to transmit your music on, but also the quality of the signal. Higher quality signals are essential for cities with several radio stations because there is a significant amount of background noise. Many Apple resellers in India do not store the iTrip currently, but you can get one for around Rs 2,500-3,000, or buy one abroad for $50 (Rs 2,050).

Belkin's Tunecast is a small fm transmitter that plugs into your iPod's headphone jack and works with any audio device with a regular headphone jack. Audio quality is ordinary, but the product is not device-specific. The TuneDok, on the other hand, is iPod-specific and comes with a hard plastic stand which plugs into a vehicle's 9v connector--the cigarette lighter connection-so that it can also charge your iPod while transmitting. The hard stand, however, is flexible enough to ensure that your iPod doesn't rattle around too much. These systems cost around Rs 2,000-2,500 each, again depending on whether you buy them legally or from the grey market.

So, your iPod isn't a device that becomes useless in your car, and with close to 80GB of music in the top model, why should you carry hundreds of CDs? But whatever you do, remember, never plug in your headphones while driving; it is dangerous.


PRINTED CIRCUIT
Technology Overload
Is too much tech hurting devices?

The handy old Nokia 3310 and 5110 were great devices-they did the job they had to, that is, making calls, quite well. The batteries lasted a few days without a recharge and everybody used one. Even when people started text messaging, the batteries didn't suddenly go on the blink because too many applications were being supported.

Look at the average cell phone today. All manufacturers are trying to cram in more and more features onto a device smaller than your palm. The latest devices have Global Positioning Satellite receivers, and, according to reports, by next year, will even feature 5-megapixel cameras as standard with top-end devices that will also have six-to-seven radio transceivers, 10-gigabytes of on-board memory and what not. There we go again, with tech, specs and more... But sometimes, even the geek inside you wonders: "Do phones-and, indeed, all other electronic gadgets-really need so much tech?"

The answer to that, paradoxically, is both yes and no. James Surowiecki says in a recent article in The New Yorker that consumers expect to be bombarded with new and sophisticated features on gadgets every few months. This is, ironically, where the paradox kicks in. The very features that attract consumers in the first place could also be the ones that put them off for being too complicated. This "feature creep", as Surowiecki calls it, is also due, in part, to another phenomenon called "internal audience problem". Products are invariably conceptualised by engineers, designers and marketers who feel that adding ever newer features adds value to these gizmos. And given that it doesn't really cost an arm and a leg to load any number of new features onto a gadget, it is not difficult to understand why manufacturers are doing so. But the truth is that the average user-who may be impressed with that romantic ad about how you can be deep in the Amazon forest and still save the planet from sheer doom using that handy 501-in-1 device-still may not want such a device. Most people want reliable and sturdy devices, and for readers of this magazine at least, decent looking ones, which get the job done.

A consumer study done in the US recently, and quoted in the same The New Yorker article, says most consumers will, at first choose a features-rich product, but, after a few (usually unsuccessful) attempts at mastering them, settle for a simpler one. The moral of the story: the features that most people find sexy, unfortunately, aren't always the ones they're comfortable living with. This column loves feature-rich products, but then, we are not the average user, and therein lies the problem. Most people don't use more than half the features available on their phones, computers, TVS and cameras. For example, how many lay consumers actually use multi-media on their phones. So is it pointless buying a phone like the Nokia N95? Not really. The geeks will love it; and the non-geeks will flaunt it to impress friends, colleagues and partners.

The recently-launched Nokia 6300 is a simple product; that's why this column liked the handset so much. Did you use the last version of Microsoft Office? MS Word was like a minefield of options. And honestly, for many people, no, make that to most people, such tremendous levels of complexity can be quite a put-off. Why, for example, has Office 2007 received such great reviews? Simply because it is the first version of that software in almost a decade that puts the average user back in the driving seat. It is simple. That is why the iPod has been so successful. Not only did it make a fashion statement but even the most tech un-savvy person could use it.

So, here is a plea to technology hardware and software manufacturers-don't forget your users.

 

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