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Marketing to the Superich They are richer than marketers believed. But they're also much smaller than marketers believed. A path-breaking new study of India's most affluent customers by the NCAER busts the myths that made super-premium brands taste failure. A statistics-and-strategy guide. Redefining the Rich / The
Nearich CORPORATE FRONT Just How Clear is Nestle's Soup? Can Videocon Change its Value
Perception? Does R&D Fit into Piramal's
Dosage? Will JCT Snap out of the
Polysindo Deal? "Retailing Gets you Closest
to Consumers" Will the FIs Act Wisely in the
Sterlite Saga? Is Bharti's Open Offer a False
Ring for Investors? Will Bata's Mettle be as Tough
as its Sole? Interview: Yashwant Sinha,
Union Finance Minister Case Study PERSONAL FINANCE |
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