JUNE 22, 2003
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Close Reading Leaves
Economic research data is supposed to be fairly straightforward. And so it is, for most countries. But countries alone are not the only economic zones there are. Which is why the National Council For Applied Economic Research is studying state-wise performance, on a grant from the Canadian High Commission.


Brand Culturalisation
Brand this, brand that, and now, brand culturalisation. Reaching for your gun? Don't. It's not the latest attempt in marketing jargonisation for the merry purpose of higher obscurity and greater reader bewilderment. It is something that brand marketers ought to pay attention to. Because it pays.

More Net Specials

Business Today,  June 8, 2003
 
 
Whither Connectivity?
The telecom boom has miserably failed to make inroads into Indian villages.

India lives in her villages. So said the "father of the nation" Mohandas Karamchand Gandhi. Though it is still fairly fashionable to quote him, many prefer to pay lip service to his ideals.

Consider the telecom industry, often lauded as a shining example of a sector where the entry of private players has worked wonders for the consumer. Call charges are down, telephone connections are available at short notice, if not on demand, and a mobile phone may soon no longer remain an accessory of just the well-off. Well, that's only one side of the story.

   
   

What is not so well-publicised is that of the 6,07,491 villages in the country, close to one lakh (to be precise, 99,339) villages did not have a single phone till the end of 2002. An important objective of the National Telecom Policy of 1994 was that every village in the country should have a telephone by the end of March 1997. Two years later, in 1999, another policy had deferred this deadline to March 31, 2002. What transpired was that by this date, a total of 4,69,010 village public telephones (VPTs) had been installed, almost all of them by the public sector Bharat Sanchar Nigam Limited (BSNL).

According to a report of the Comptroller & Auditor General of India (CAG), private providers of basic telephone services had committed themselves to installing as many as 98,000 VPTs by March 2002-in fact, the licences issued to private operators by the Department of Telecommunications (DOT) had specified that one out of 10 telephones installed by these companies would be in rural areas. How many VPTs were actually installed?The answer is disappointing: 846.

That's not all. The CAG has hauled up the DOT for providing private telecom operators financial benefits worth Rs 812 crore for not adhering to their licence conditions. The generosity shown to these operators caused a loss of Rs 720 crore to the exchequer because instead of revoking their licences, the government authorities generously let them off after payment of liquidated damages. To add insult to injury, BSNL ended up spending Rs 93 crore setting up VPTs that should have been set up by the private operators in the first place.

How did this all happen? A particular licence condition stipulated that liquidated damages would be paid at the rate of Rs 66 per day of delay per village public telephone not installed. Then came a clever catch. A cap of Rs 6.5 crore was placed on the total amount that could be imposed as liquidated damages on any operator.

Thus, private players, including companies in the Tata, Reliance and Bharti groups, preferred to pay the maximum damages that could be levied on them instead of installing phones in villages. There was a moderate jump in the number of VPTs installed between April and December 2002. Till the end of December 2002, Tata Teleservices had set up 1,312 VPTs in Andhra Pradesh and 1,140 in Maharashtra, while Bharti had installed 348 VPTs in Madhya Pradesh, Shyam had installed 926 in Rajasthan and Himachal Futuristic, 816 in Punjab. Reliance had not set up a single VPT in Gujarat, where it holds a licence for basic telecom services.

Former Communications Secretary D.K. Sangal says both the DOT and the Telecom Regulatory Authority of India (TRAI) have been "extremely soft" on private operators by not enforcing licencing conditions stringently. Left to themselves, DOT and BSNL could have provided at least one phone in each village in the country by March 2000, he feels. "We had a clear plan that could have been implemented if the new regime favouring the private sector had not come," says Sangal.

Communications Minister Arun Shourie loves telling the world how India's public sector enterprises have been treated like the private property of politicians and bureaucrats in power. It may certainly be worth his while to examine how certain leading lights of the country's private corporate sector have been able to get away without fulfilling their obligations to society-that too, at the expense of the much-maligned public sector, the minister's favourite whipping boy.


The author is Director, School of Convergence at IMI, New Delhi, and a journalist.
He can be contacted at paranjoy@yahoo.com

 

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