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BT DOTCOM: COVER STORY
The Wires of God
In these glum times, religion is a rare
growth industry. Flooded with money and thronged by devotees, religious
institutions find the silicon gods a great help in managing their multi-crore
affairs.
By Vinod
Mahanta
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Bangla
Sahib Gurudwara, Delhi
RECEIPTS: Rs 32 crore
annually (for all DSGPC gurudwaras)
One of four Delhi Sikh Gurudwara Prabandhak
Committee establishments, its wired network handles donations,
inventories and accounts. Linked to DSGPC's four colleges and 12
schools. |
Just below the tabya, the sanctum
sanctorum of the Bangla Sahib Gurudwara in central Delhi, Gurudev Singh
sits crosslegged-with an IBM Net Vista PC keyboard in his lap. Amid the
kirtans and bustle of devotees circling the Granth Sahib, he quietly
receives donations, keys in the amount and gives people computer-generated
receipts.
Gurudev is one of the 12 pc operators at the
Bangla Sahib, whose computer network stretches across the six prasad
counters, langar donation, ration store, library and tabya. A record of
each donation in thus logged into the gurudwara's network and is instantly
available to its trustees and accountants.
''The online system has brought in greater
transparency, curbed corruption, increased speed of work, besides cutting
down cost of stationary drastically,'' says Kulmohan Singh, General
Secretary, Delhi Sikh Gurudwara Management Committee. The entire data is
captured at the point of origin in the four gurudwaras run by the
committee-the others are Rakabganj, Nanak Piao, and Sis Ganj-and at 9.30
p.m. every day, it is uploaded to the central server at Rakabganj.
WHY
WIRING WORKS
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Managing
Money
Religious places get donations in the hundreds of crores, in
all forms ranging from gold to cameras. The management of funds and
consolidation of accounts has been hugely simplified by going
online.
Asset management
Temples have assets that range from buildings to jewellery.
Keeping track is a lot easier with computers. Poojas and langars
also need inventory management to handle tonnes of material and
food.
Easier donations
Donations from NRIs and people in distant places is possible
now at many of the large religious institutions through the click of
a mouse. Poojas can be ordered online and prasad delivered to
devotees.
Crowd management
Millions throng religious places nationwide. The biggest find
it hard to manage and please crowds. Queue management technology at
Tirupati cuts the waiting time for the 45,000 daily visitors.
Record management
The temples may be ancient, but managements change frequently
in religious organisations. Putting the records online helps record
transactions and in checking fraud.
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Religion is the one growth sector across a
glum world. In religious India, temples, gurudwaras, mosques, and churches
are seeing increasing numbers of devotees. These devotees contribute
increasing amounts of money. In size, complexity, and resources, the
challenges of running a religious institution, already formidable, are
increasing by the day. And so the keepers of the Gods are finding there is
no better way than to wire up.
Transparency. Ease of reporting. Inventory
management. Fleet management. Human resource and payroll management.
Accounts consolidation. These are just some of the terms you will hear
from the devout managing committee at the Bangla Sahib Gurudwara. BT
checked out two other institutions with similar systems, the Siddhi
Vinayak temple in Mumbai, and the biggest of them all, the Tirumala
Tirupati Devasthanams in Andhra Pradesh.
The Problems of Plenty
Last year, Bangla Sahib was finding it
increasingly difficult to manage its substantial assets and cash (receipts
for 2000-01 were Rs 32 crore). Frequent changes in management created
further problems. That's when it decided to wire up and build a system
that was largely isolated from the vagaries of management. The gurudwara's
system went online on July 1, 2001.
Siddhi Vinayak temple has 15 computer
terminals that are interconnected on a local network. It also has its own
interactive website that not only provides information about temple
timings, social functions, and special occasions, and hosts a virtual
store but even allows ICICI Bank account holders to donate money online.
Siddhi Vinayak in the heart of Mumbai was
struggling with plentiful donations: up to Rs 8 lakh a week. Receipts were
made manually and accounts had to be similarly tallied at the end of the
day. The adoption of technology was inevitable because the logistics were
becoming too difficult to handle manually, explains Executive Officer
Sanjay Bhagwat. ''One of the biggest requirements was the number of poojas
that need to be performed,'' he says. Some 10 types of specialised poojas
need to be performed, many on behalf of the devotee by the poojari.
"Let's say there are seven poojas that need to be done at different
dates in a year," says Bhagwat. "Keeping track of that on behalf
of the thousands who flock to the temple every day was very difficult.''
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Siddhi
Vinayak Temple, Mumbai
RECEIPTS:
Rs 10 crore annually
Cash and asset management and online
donations. A tie-up with S. Kumars.com's 542 wired textile outlets
will allow booking and distribution of prasad nationwide. |
Today as the money is collected, the name and
the gotra of the devotee and the kind of pooja needed is entered online.
This information is stored centrally and every day poojaris instantly get
a list of the day's poojas. After the poojas, a packet of prasad is also
dispatched to the devotees. Gurudev in Bangla Sahib has similar real-time
reports of special devotee requirements at a touch of the button.
Cheating the Gods is now that much more
difficult. Recently, workers at one gurudwara had modified receipts, but
when the receipts were tallied with reports on back-up systems, a
shortfall of Rs 1.5 lakh was immediately evident. The culprits were caught
and forced to return the amount.
"People are now proud," says
Kulmohan Singh. "They now feel the community has taken a step in the
right direction.'' The gurudwara committee received Rs 30 lakh in
donations since the implementation of the online initiative on July 1,
2001. Kulmohan says the cost of wiring up, Rs 1.25 crore, will be
recovered over the next four months.
The cost is not really an issue with
cash-rich religious institutions. It's more about will. In any case,
computer firms are keen to be associated with places that attract so many
people. Delhi's gurudwaras got their hardware from IBM at a substantial
discount.
At Tirupati, it has become a part of every
department's functioning. There is no separate it department. The temple's
once-endless queues are managed by giving devotees a barcoded wristband
with the time of darshan imprinted. A Bangalore company, bna Technologies,
devised the system, which has been so successful at streamlining the daily
flow of 45,000 devotees, that the Gas Authority of India is testing it as
a solution to deal with the long queues at CNG fuelling stations in Delhi.
The solution being to provide barcoded tokens to CNG vehicles in the
capital.
Meeting God Online
It is perhaps at the front end that the new
wired structures are becoming apparent: offering donations and making
reservations for poojas and trips. Tirupati is tying up with Citibank to
launch an e-hundi, a payment gateway that will allow millions of
non-resident devotees to simply log on and make contributions. At the peak
of the dotcom boom, some websites frequently offered online poojas. You
can still select a temple and a conduct a pooja online.
Blessingsonthenet.com, a Mumbai portal, has
arrangements with trusts of 21 temples, from the Jagannath temple to
Badrinath. Online donations are transferred directly to these trusts by
the payment gateway operators (ICICI and Easynet). Of course, this is also
a scamster opportunity. Kerala's famous Guruvayoor temple is planning to
take legal action against a website that offered prasad on its behalf.
Through www.sgpc.net, the website of the
Shiromani Gurdwara Prabhandhak Committee, devotees can make online
reservations to visit the holiest Sikh shrine, Shri Harmandir Sahib, or
the Golden Temple as it is popularly known, in Amritsar. You can book for
an akhandpath at not just Harmandir Sahib but other eminent gurudwaras
too. The Siddhi Vinayak temple has gone one step further. Last year the
festival of Angarika Sankashti was webcast, and there are now plans for a
live broadcast and webcast of its Tuesday prayers.
Social projects run by religious trusts have
benefited too. Siddhi Vinayak temple provides medical aid to needy
patients, receiving about 400 applications that require an average outlay
of Rs 10,000 per month. Clearance time for this has now been cut in half,
from a month to 15 days. The Delhi Gurudwara Committee, which also manages
four colleges, 12 public schools, and provides aid to five other schools,
has now connected them to its system: the educational institutions update
management information every day and relay it to the central server in the
Rakabganj gurudwara.
Access to God will only get more wired. The
Gurudwara committee is in the process of linking its entire computer
system to its websites, dsgpc.com, and dsgpc.net. Tirupati's online
services will likely start off next month. Siddhi Vinayak temple plans to
link up with Skumars.com and utilise its network of 542 retail outlets to
book and distribute prasad packages worth Rs 51, Rs 151 and Rs 251.
Welcome to God.com.
additional reporting by Abir
Pal & E. Kumar Sharma
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