DEC 21, 2003
 Cover Story
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Consumer As Art Patron
Is the consumer a show-me-the-features value seeker? Or is she also an art patron? Maybe it's time to face up to it.


Brand Vitality
Timex, the 'Billennium brand', sells durability no more. Its new get-with-it game is to think ahead of the curve.

More Net Specials
Business Today,  December 7, 2003
 
 
Create Value
 

As changes sweep across generations, as technology overthrows existing parameters, what distinguishes an organisation from others is its ability to lead and set the pace. Once this is understood, the real challenge is in actually driving this change by harnessing individual strengths and using technology as an enabler of this change.

We function in a world today where management, leadership, drive, and motivation are being redefined. Management of change is taken for granted here, and there are no recipes for leadership.

So what does a leader do in this situation? Where the complexity of the leadership itself makes it difficult for the art to be learnt in say, five basic steps, there are a few qualities that go on to define a good leader.

For one, the ability to make people want to be a part of the organisation that enables them to accomplish things they could not do by themselves, is the first quality a true leader should possess. This means that a leader must focus on 'having' values as well as 'creating' value; all this while ensuring that the organisation offers a liberal atmosphere for people to work in.

A leader must be prepared to listen; to hear out ideas even though they might appear revolutionary. Even if the leader knows that revolutionary ideas often bring chaos with them, he must have the ability to make space for them, and must possess the vision to sieve the grain from the husk as well.

Ultimately, a leader's success lies in how successfully he empowers individuals and taps their strengths. At the same time, he needs to effectively use technology to match the human capital. Cohesive organisational and individual goals are the key to success. Technology, like spice, makes the difference.

 

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