JANUARY 18, 2004
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Consumer As Art Patron
Is the consumer a show-me-the-features value seeker? Or is she also an art patron? Maybe it's time to face up to it.


Brand Vitality
Timex, the 'Billennium brand', sells durability no more. Its new get-with-it game is to think ahead of the curve.

More Net Specials
Business Today,  January 4, 2004
 
 
AN IDEAS SUPER POWER
An MNC R&D Powerhouse

India's whiz kids may not actually heat a cold cup of tea by imagining fire (despite Dilbert), but they can still give fair value for the dollar. Which is why big-time MNCs have set up brain shops, ahem, R&D facilities, in India. Here's an overview of some such non-IT MNCs, followed by some in IT and telecom.

Delphi's J. Zachariah: Drive-by-wire tech

AstraZeneca
Scientists: 70+
Expertise: Biochemistry and molecular biology, synthetic and medicinal chemistry, microbiology, animal and cell sciences, and analytical and metabolic sciences.
Patents: Not disclosed
Investments: $40 million (Rs 182 crore)

AVL
Scientists: 900 in affiliates including India
Expertise: Instrumentation for powertrain development and emissions measurements; powertrain engineering solutions from concept to start-of-production; advanced simulation technologies.
Patents: Not disclosed
Investments: Not disclosed

DaimlerChrysler
Scientists: 15
Expertise: Signal or image processing, information security, inter-vehicle communication, modelling and simulation of automotive systems, detection of road surface condition (dry/wet/icy/snowy) using microphones.
Patents: Not disclosed
Investments: Not disclosed

Delphi Technical Centre
Scientists: 280
Expertise: Embedded software, systems and controllers for diesel common rail engine management, engine controls, transmission controls, antilock brake controls, radios, instrument clusters, remote keyless entry, air control systems, powertrain controllers, and mobile multi-media systems.
Patents: Not disclosed
Investments: Not disclosed

Electrolux
Scientists: 29
Expertise: Industrial design, concept creation and 2D/3D drawing creation for washing machines and refrigerators, colour research, creation of graphics, prototype build-up for components and complete appliances.
Patents: Seven
Investment: Rs 7-8 crore (planned)

GE India
Scientists: 1,800
Expertise: Electromagnetic analytics, engineering analysis, computational fluid dynamics, composite material design, colour technology, additive technology, non-destructive evaluation, corrosion technology, MEMs, molecular modelling, power electronics and analysis technologies.
Patents: 95
Investments: $80 million (Rs 364 crore)

Mico's Jochen Landes: Diesel specialist

GM India
Scientists: 17
Expertise: Manufacturing technologies, math-based tools for product design, human modelling for crashworthiness prediction, embedded control infrastructure, automotive materials and chemical systems.
Patents: Not applicable
Investments: $60 million (Rs 273 crore)*

Imperial Chemical Industries
Scientists: 20 plus
Expertise: Organic and polymer chemistry, physical chemistry of colloids, emulsions and dispersions, colour solutions, microbiology and textile chemistry.
Patents: 50 applied
Investments: Not disclosed

Mico Application Centre
Scientists: 220
Expertise: Diesel fuel injection equipment for automotive, industrial and marine applications.
Patents: 6 filed
Investments: Rs 38.4 crore in 2002

Whirlpool
Scientists: 100
Expertise: Mechanical structures design, design cost optimisation, cooling systems design, wash systems design.
Patents: 29
Investments: Rs 21 crore *market estimate

 

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