MAY 9, 2004
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Form And Function
Marketers of FMCG products are periodically accused of allowing their zest for 'form' overtake their concern for plain and simple 'function'. Meanwhile, right now, everybody agrees that the industry is in need of some innovative breakthroughs. But of form or function? Should this be an issue?


Tommy HIlfiger
Here's a fashion brand with an interesting identity crisis, new to India.

More Net Specials
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Believe In Yourself
 

In today's competitive world, everyone is eager to know what makes for a good leader. Successful leaders have had their success mantras analysed, dissected and, if proven effective, adopted. A lot of effort has been made by experts and researchers to unravel the qualities and secrets of leadership. Others have diligently worked towards emulating them. Nevertheless, good leaders are as rare today as ever.

Success as a leader, therefore, does not come from specialised training or education. It comes from common sense and from the ability to learn from others. Examples of successful leadership are visible in plenty all around us-in different situations, in different social groups, as also in different organisations. The trick is to comprehend the behavioural patterns of these people that lead them to be exceptionally brilliant as leaders.

Given a context and a situation, good leaders are those who create a vision, a belief that they are passionate about and who have the ability to put together a team that believes in their vision. This is what leadership is all about. An organisation has to be led with a vision. The vision can only be achieved if the right team is in place. Leaders facilitate this while not allowing themselves to be sidetracked into areas that do not form a part of their core vision.

Great leaders display unwavering faith in their dreams and remain focused with a strong will to pursue those dreams. They give due credit for success to their co-workers while taking responsibility for failures. Good leaders are also those who remain humble in their disposition because humility allows them to learn even from subordinates who may have a few good lessons to teach.

 

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