MAY 9, 2004
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Form And Function
Marketers of FMCG products are periodically accused of allowing their zest for 'form' overtake their concern for plain and simple 'function'. Meanwhile, right now, everybody agrees that the industry is in need of some innovative breakthroughs. But of form or function? Should this be an issue?


Tommy HIlfiger
Here's a fashion brand with an interesting identity crisis, new to India.

More Net Specials
Business Today,  April 25, 2004
 
 
INVESTMENT 2004: UPWARDLY MOBILES
On the Aspirational Track
Bangalore's Balasubramanyams are getting there. It is now time for them to lose some of their conservativeness and get really aggressive with their investments.

FAMILY: A.L. Balasubramanyam, 29, Application Development Engineer, Intel India; Jayashree, 26, Customer Guest Relations Exec, Advaith Hyundai (dealership); Poorvi, 2; Lakshmipathi (Father), 58; Prema (Mother), 54

SALARY: Rs 8 lakh a year (Rs 6 lakh his; Rs 2 lakh, hers)

INVESTIBLE SURPLUS: Rs 4 lakh a year

ASSETS/INVESTMENTS: Lives with parents in their house in Kalyan Nagar, Bangalore; Insurance policy (Rs 30,000 a year premium); a few fixed deposits; wants to buy a house

RAJIV BAJAJ, Managing Director, Bajaj Capital, recommends:

  • The Balasubramanyams seem to be adequately insured
  • They should buy medical insurance for his parents (if they are dependant on him) and claim tax deduction under Section 80 D of the Income Tax Act
  • They should invest in a child plan from a insurance company for Poorvi's education and marriage. An annual premium of Rs 10,000 will go towards this
  • They should invest 60-70 per cent of his annual savings in debt funds, 15-20 per cent in equity funds, and the remainder in monthly income plans (MIPs) of mutual funds (all sips)
  • They should withdraw their deposits and invest these in debt funds; this and the systematic investment plans will help him raise the down payment for an apartment Assuming Balasubramanyam is a conservative investor


ROHIT SRIVASTAVA, Market Strategist, SSKI Securities, recommends:

  • The Balasubramanyams should invest 90 per cent of their portfolio in equity and 10 per cent in real estate
  • Of the equity investment, 70 per cent should be in growth equities or funds and 30 per cent in blue chip ones
  • They should look at direct investment through a broker with good advisory services or at mutual funds with an emphasis on growth stocks.

 

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