MAY 23, 2004
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Competition As Ad Adrenalin
There is nothing like the adrenalin shot of a competitor you can't take your eyes off, according to many a marketer. Competition is just what every brand needs. Has competition from Joyco's PimPom lollipops, for instance, helped Alpenliebe turn in the advertising performance that makes it so popular?


Choice Contest
'Thanda matlab' Coca-Cola owes some of its success to the very very of Pepsi as an archrival.

More Net Specials
Business Today,  May 9, 2004
 
 
Be Futuristic
 

One must find a purpose and people and processes will follow. That is to say, good leaders are those who have a clear vision and a fixed aim. They passionately believe in that vision and drive their team members to work towards translating that vision into reality in an equally passionate manner.

A good leader always leads from the front. Frontline leadership is the most inspiring, probably because it is the most enduring. Words can be forgotten, but words translated into actions and practiced diligently are remembered forever. There is no substitute for leading by example.

There is, however, a thin line between suggesting a course of action and dictating it. It is essential for the holistic growth of any organisation that employees are allowed to think independently. Positive organisational reactions need human catalysts and good leaders are those who realise this and trust their employees with tasks they are good at.

In any good organisation, there is never a dearth of talent. But a leader needs to recognise that talent and nurture it. In doing so, a leader not only earns the respect of his workers but also ascertains sustained growth for the organisation.

A successful leader knows that trusting one's instincts generally leads to success. This is because instinct comes from the evocation of years of experience, and that counts for a lot.

Visionary leadership is also about worrying about the future of the organisation when all others are just happy with the present. A good leader knows that banking on current successes cannot ensure a brilliant future- leaving them behind and working towards the future, can.

 

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