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FEB 27, 2005
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F&B Mythbusting
Just what is happening in India's booming food and beverages (F&B) business space? One helluva lot, according to Sujit Das Munshi, ED, ACNielsen South Asia. Log on for an exclusive column by him that doesn't just look at 'share-of-appetite' trends that F&B professionals cannot afford to miss, but also junks some preconceptions of the Indian palate.


McSwoop
McDonald's, with a new CEO back at heaquarters, is lowering a price bait to lure the budget-conscious Indian on-the-move bite-grabber. This fits into a broader strategy of multiplying customers that includes reaching out to McSceptics.

More Net Specials
Business Today,  February 13, 2005
 
 
WITH-IT
Tee Room
 
Affordable leisure: India's only multi-level indoor golf course at Kolkata's Ocio complex (top); manager Jiten Khanna relaxes by its heated swimming pool

The membership waiting lists at Kolkata's tony Tollygunge Club and the Royal Calcutta Golf Club are several years long. Then comes the screening, the interviews and then, if one gets through, comes the membership, which guarantees entry into the world of the rich and the genteel. Rather a long and arduous wait for a game of golf, don't you think?

Lots of Kolkatans seem to think so. That's why many of them are flocking to Ocio, a new five-level "leisureplex", which claims to have India's only multi-level, indoor putting green. Sarah Stilgoe, wife of a diplomat with the British Deputy High Commission in Kolkata, is a regular here. "My sons, Mathew (6) and Samuel (3), learn the rudiments of golf here while I relax in the café adjoining the course," she says.

It's affordable too. You can play two rounds in the air-conditioned, 9-hole course (par 21) for Rs 25. Ocio provides the clubs and the balls. "Our biggest USP is that you don't have to be a member to play," says Jiten Khanna, Manager of the complex. The game attracts about 100 players a day. This number almost doubles on weekends.

The course itself has been thoughtfully designed-some of the angles are quite difficult and the small water features and other hurdles make a round fairly challenging for most. Ocio plans to hold regular inter-corporate putting tournaments here. Khanna feels more people will flock in once it gets a bar licence by the end of the month. "The café by the course will be converted into a pub," he informs, adding: "We expect lots of young executives to stop by for a round of golf and a drink on their way back from work."

Ocio, which means leisure in Spanish, also has other tricks in its bag to attract the whole family. It claims to have the city's only heated swimming pool. The complex's discotheque and a restaurant are expected to open their doors by next month. Ocio also has a kids' play zone that is equipped with the latest interactive video games, toddlers' toys and pool. And it claims that its gym and spa have the best equipment in the city.

"The idea is to become a one-stop leisure shop for the entire family, seven days a week," Khanna signs off.


TREADMILL
ONE FOR THE TWO

The year was 1974. I was bright-eyed, impressionable and 15. to me and most other male teenagers that I knew then, fitness meant bulging biceps, the sort you saw in advertisements for an icon of that era-the Bullworker. My idol was an older guy in the Calcutta (now Kolkata) neighbourhood where we lived. He was 20 and had both, the Bullworker and bulging biceps. He was an inspiration to many of us younger kids around the block and, when he deigned to have some time for us, we rallied around him for tips on exercising. That was my first (and soon to be aborted) foray into exercising. Freehand squats, push-ups and stretching were all we did at that time, lacking adequate funds to buy weights or a Bullworker. It was also my first brush with what was popularly referred to in Calcutta as "Bikes". Not the two-wheeled variety that you rode but a kind of undergarment that was worn by men during sports activity. It was the jockstrap-an elastic waistband with a support pouch in front to protect or shield your, well, cojones, and two straps that extended from the bottom of the pouch across the buttocks (see illustration) to hold the garment snugly in place. It took me many years to realise why jockstraps or athletic supporters were referred to as "Bikes". "Always wear your Bike when you're exercising," our muscle guru idol would caution us, adding a sufficiently horrific description of torsion and twisting that could happen sans a Bike. His warning conjured up such a sense of pain that all of us kids begged, borrowed or stole to get money to buy jockstraps for each of ourselves. As for the etymological aspect of "Bikes", the jockstrap was first developed by the bike Athletic Company for bicycle delivery boys in the late 1800s.

Should you or should you not wear an athletic supporter while exercising? There are some who believe you should. Athletic supporters, they argue, protect your privates, especially when you're lifting weights in exercises like squats, lunges, dead-lifts and even other weight-training exercises that are done in a standing position. A good jockstrap helps avoid strain on delicate muscles and ligaments in the groin during exercise or sport, and can even be an insurance against developing hernia in the lower abdomen. Still, there are others who dispense with a JS, arguing that well-fitted briefs (not boxers, please) can do the job as well. My take on this: If you're seriously into exercise or sport, don't do without your trusty Bike. Sadly though, it can be tough trying to lay your hands on one. Snazzy sports clothing stores don't usually stock them. Try the dying breed of old-fashioned sports goods stores. And remember, a good jockstrap should be comfortable and not too tight, and its waistband shouldn't cut into your waist yet fit snugly.


write to musclesmani@intoday.com


ALL ABOUT ACROMEGALY

Acromegaly? Sounds Greek to you? It is, actually, and it means great extremity. In medical parlance, though, it refers to a condition commonly referred to as gigantism, where bones and tissues get uncommonly enlarged. Here's a primer.

What it is: A hormonal disorder that results when the pituitary gland, located at the base of the brain, produces excessive growth hormone (GH) leading to abnormal enlargement of facial bones and body tissues. End result? Diabetes, BP, cardiovascular disease, spinal cord compression and premature death. It could affect anyone, with an estimated six out of every 100,000 adults liable to contract it. More ominous, it has no known risk factors, and isn't hereditary either.

Symptoms: Widening of teeth, thickening of lips, tongue and nose, increasing hand and feet size, thick and oily skin, fatigue and weakness, excessive sweating, pain in the joints, decreased mobility and weight gain.

Treatment: The primary cause behind the increased GH secretion being a pituitary tumour, surgery is the only option. "It's a simple surgery," says Dr. (Col.) Surendra Kumar, Senior Consultant and HoD, Department of Endocrinology and Metabolism at New Delhi's Sir Ganga Ram Hospital, "and though the bone changes don't reverse, improvement in skin and subcutaneous changes can be seen within hours." A hormonal assessment follows (because the pituitary is the master gland that controls the functions of other endocrine glands), and deficiencies taken care of.

So, before you relate your recent happy growth to an increased appetite, be warned. And get a check-up done.

 

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