WHY STEEL IS SUDDENLY SEXY |
»
Government estimates indicate consumption of steel
will nearly double to 60 million tonnes, from 35 million currently,
by 2010, and to 100 million tonnes by 2018
» Capacities
of basic steel in developed countries are being trimmed as high
costs (of labour, freight and raw material) are making them
unviable, and no additional capacities are expected to come
up. Countries like India, China, Brazil and Russia are best
placed to fill up those gaps in production
» With
8 per cent GDP growth projected for the coming years, industry
analysts see potential for exponential growth, particularly
considering that India's per capita consumption is just 30 kg,
as against Singapore's 500-700 kg
» Demand
from China, which accounts for 25 per cent of global consumption,
is expected to continue well beyond the Beijing Olympics (in
2008)
» Most
Indian steel producers are raking in healthy cash flows, which
coupled with many more attractive financing opportunities, makes
expansions an easier task |
By
February-end it will be known whether South Korean steel giant Posco
does indeed decide to make steel in India, 10 million tonnes of
it, in phases in Orissa, at an estimated cost of Rs 40,000 crore.
If the blueprint of Posco-with Australian mining major BHP Billiton
in tow-has been hanging fire for so many months now, it's because,
as industry sources point out, Posco is particularly keen to get
an allocation of 1 billion tonnes of iron ore (over 25 years) from
the Orissa government.
To be sure, much of the Indian steel industry,
particularly the five big primary producers, is watching anxiously:
Will Posco get the iron ore it desires, and if it doesn't, will
it decide to pull down the shutters on its Orissa office and head
for Brazil? But it's not as if the Posco factor is stopping Indian
Big Steel from announcing aggressive expansion plans for the future.
Buoyed by firm prices over the past couple of years, which have
resulted in many steel majors working on 40 per cent plus operating
margins and raking in cash flows running into thousands of crores
annually, every steel manufacturer is talking big investments over
the next five to seven years. Here's a sample:
Tata Steel plans to up its existing capacity
of 4 million tonnes to 15 million plus by 2010. This will involve
an expansion of the recently-acquired NatSteel by 2 million tonnes,
an addition of 3.4 million at Jamshedpur, a 6 million-tonnne greenfield
project in Kalinganagar, Orissa, and another 2 million-tonne greenfield
in Bangladesh. The estimated outlay for all this is Rs 33,000 crore.
There's the Steel Authority of India Ltd. (sail), which plans to
up its hot metal production from 13 million tonnes to 20 million
by 2012 in two phases, at a total investment of Rs 25,000 crore.
Not to be left behind, the newer steel makers, Essar Steel, the
Jindal Vijaynagar-Jindal Iron & Steel combine (which were recently
merged) and Ispat Industries are contemplating expansions. Whilst
Essar and Ispat are still finalising their longer-term plans, the
Jindals plan to take their capacity up from 2.5 million tonnes to
3.8 million by March 2006, and then, with Rs 12,000 crore of investment,
up to 10 million by 2010.
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Tata Steel plans to up its existing
capacity of 4 million tonnes to 15 million plus by 2010
B. Muthuraman
MD/Tata Steel |
Along with organic growth, the steel majors
are also looking for acquisitions, not so much of capacity (of which
there's little available domestically) but of raw material and downstream
units (cold rolling and galvanised product lines). The Mittal brothers,
Pramod and Vinod, have acquired mines in Nigeria via a privately-held
company, and Vinod Mittal, Managing Director, Ispat Industries,
doesn't rule out shipping some of that ore to his Dolvi plant (off
Mumbai). Essar, meantime, plans to raise $500 million (Rs 2,200
crore) to buy out its uk partner Stemcor, which controls 51 per
cent in Hygrade Pellets (which ships pellets to Essar's Hazira plant
for steel-making), as well as to buy out Stemcor's 100 per cent
holding in a cold-rolling and galvanised unit in Gujarat. Stemcor
for its part has invested in Mideast Integrated Steel, a beleaguered,
cash-strapped steel plant, and will buy the produce of the plant
once it begins production.
For an industry that was all but given up for
dead till the late 1990s-buffeted as it was by high financing costs
and a global overcapacity situation-investments totalling over Rs
1,20,000 crore appear unreal, and downright suicidal. Barring Tata
Steel, all the other players have cooled their heels in the red
for years, and the Ruias of Essar, the Mittals of Ispat and the
Jindals have had to resort to extensive restructuring of debt to
live another day.
If India's steel companies are thinking big-ticket
expansions today, it's simply because they're well placed to, both
in terms of cash-generation as well as competitiveness, in terms
of both quality and cost. For the nine months of April-December,
Tata Steel is working on operating margins of 44 per cent, and is
generating net cash from operations of Rs 3,000 crore. Seshagiri
Rao M.V.S., Director-Finance, Jindal Vijaynagar Steel Ltd. (JVSL),
expects to generate Rs 4,000 crore of cash by March 2006. "Our
capital base at Rs 129 crore is low, and by 2006 our debt-equity
will be 1:1, which makes us well placed to raise capital for expansion."
Rao adds that for the first phase of expansion, the company might
opt for an international listing to raise some Rs 3,000 crore of
equity.
Even a company like sail-long perceived to
be a case study in inefficiency-has got its act together. Fixed
costs are down thanks to volume growth, reduction in manpower and
finance costs, and doses of modernisation and upgradation have emboldened
the company to plan a mega expansion largely through internal accruals
(at least in the first phase).
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Essar Steel is moving into acquisitions
with plans to raise $500 million to buy out its UK partner Stemcor
Shashi Ruia
Chairman/Essar |
Such a funds-flushed scenario coupled with a
looming demand-supply gap is what's prompting the mega expansions
by Big Steel. According to government estimates, consumption of
steel will nearly double to 60 million tonnes (from 34-35 million
tonnes currently) by 2010, and to 100 million by 2018. This demand
will accrue largely from infrastructure-related expenditure as well
as increased consumption from sectors like consumer durables and
automobiles. The auto sector, for instance, is expected to comfortably
grow in double digits for the next three-four years. As Vikram Amin,
Executive Director, Essar Steel, points out: "Expansion is
an imperative given that virtually every (steel-consuming) sector
is booming. Even if GDP is steady at 6.5 per cent, that's good enough
as the steel industry grows typically 1.5-2 per cent over GDP."
This potential for exponential domestic growth
is magnified when you consider that there's no new capacity coming
up in the developed world, where high costs are forcing companies
to trim production. British Steel and Koninklijke Hoogovens, which
had merged to form Corus, have been forced to cut back capacity
by a million tonnes because of high costs and competition. "The
developed world today has virtually stopped making basic steel and
is focussing only on value-added products. This provides a great
opportunity for Brazil, India and China," says Rao of JVSL.
Mittal makes a case for expansion by pointing out that "we
are 100 years behind China if you consider their capacity is 330
million as against our 34 million". Industry analysts are upbeat
that demand from China, which consumes a fourth of the world's production,
will continue well after the 2008 Beijing Olympics.
Such a bright scenario for India may prompt
many a global major like Nippon Steel or Nucor or the Corus group
or even China Steel to look at the country more closely. Before
that happens, should Indian steel companies be throwing caution
to the winds and embarking on a frenzied expansion spree? The lessons
of the excesses of the 1990s are still fresh in most promoters'
minds, and they point to potential stumbling blocks. For one, although
iron ore is produced in plenty in India, there's not enough of it
going around; of the 120 million-odd ore mined in 2004, 70 million
was exported, most via government agencies. "It just doesn't
make sense. Instead of exporting at $40-50 (Rs 1,760-2,200) per
tonne, why not value-add by using that ore to make steel and then
sell overseas at 10 times that price?" asks a senior executive
at a steel company. There's also apprehension that the government
may decide to control steel prices in a bid to check inflation.
"Such a move will finish off the industry," says Mittal.
Such blips notwithstanding, the Indian steel industry has never
had it so good, and the best part is that this may just be the beginning
of the journey for a global presence and, eventually, dominance.
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