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MARCH 13, 2005
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F&B Mythbusting
Just what is happening in India's booming food and beverages (F&B) business space? One helluva lot, according to Sujit Das Munshi, ED, ACNielsen South Asia. Log on for an exclusive column by him that doesn't just look at 'share-of-appetite' trends that F&B professionals cannot afford to miss, but also junks some preconceptions of the Indian palate.


McSwoop
McDonald's, with a new CEO back at heaquarters, is lowering a price bait to lure the budget-conscious Indian on-the-move bite-grabber. This fits into a broader strategy of multiplying customers that includes reaching out to McSceptics.

More Net Specials
Business Today,  February 27, 2005
 
 
WITH-IT
Blackberry High
 
You've got mail: The Blackberry keeps you connected, from anywhere

Technology and I have never been great bedfellows. I'd say I tolerate technology and I'd like to assume that the feeling is mutual. Let's say tech and I have to work together so there's not much point in fighting. I don't launch into whoops of ecstasy over megahertz, gigabytes or megapixels, and I've never spent more than a few split seconds over the section on technical specifications in the manuals of the gadgets that I use, but I certainly do appreciate the ease with which personal computers, laptops and cellphones allow me to navigate work. I don't always like them-on my cellphone, I've assigned a ring tone to my boss's call that sounds remarkably like a police siren-but then there's no doing away with them either.

So when Airtel handed me a BlackBerry 7730 to try out for a few weeks, I had mixed feelings. Of course, a couple of my colleagues, including one whippersnapper who sagely comments on gadgets in the magazine, looked amused and, considering me several light years behind them in tech-savvy, probably sniggered in private.

But I had the BlackBerry, a light, flat, small device that comfortably fits your palm or your shirt pocket (or, if you want to look like a delivery boy, snaps on a clip at your waist) and serves up all your e-mail on the go, anywhere, anytime. Synced in with your desktop or laptop, the BlackBerry is like carrying your office with you anywhere you want to be. And its 'push technology' enables e-mails to be routed to your handheld (and from it) automatically instead of other devices that require frequent logging on to the internet to check your mail. Ever since it was introduced by Research In Motion, a Canadian wireless solutions company, in 1999, the BlackBerry has become ubiquitous in North America and has an estimated 1.6 million users worldwide.

My first cheap thrills with the BlackBerry were not very different from my first cheap thrills with a Macintosh computer. It was 1986. I was a lowly reporter at the Calcutta (now Kolkata) edition of a financial newspaper, banging out my daily reports on a scarred and temperamental Remington Rand typewriter. Suddenly one day, like manna from heaven, the management installed six spanking new Macintosh 128-kb machines in the newsroom. I got to share one with a colleague, and what a time we had. We soon learnt how to use the Mac, complete with a mouse and a set of pre-installed games, including one in which you had to keep firing a cannon at some little armed people who relentlessly kept attacking you. For the first few days we spent longer hours at work, smitten hopelessly by those nifty beige boxes and a laser writer, a device that in those days of dot matrix printers, produced copies that, well, were probably better than what our daily reports deserved!

The first few days with the BlackBerry made me an e-mail fiend. I began to understand why it's called the CrackBerry. You get addicted. Even if you set it in the quiet mode, you keep checking for the little icon on the top left corner signalling mail in your inbox. I found myself furiously looking for mail at all hours of the day, weekends, in the car, in the bathroom, everywhere. And once found, I'd answer them, equally furiously, using both thumbs on the qwerty keyboard and head bent down in what's known as the classic BlackBerry prayer pose. The tipping point came when out at a meeting, I felt the tell-tale whirr in my jacket pocket of my BlackBerry in discreet mode; I quickly excused myself, speeding to the men's room and whipping out the magic device only to discover that the mail I was dying to read was Valentine's Day spam.

You can, of course, keep your BlackBerry switched off when you don't want work (or spam) to interfere with your life and use it only when you're travelling or when it's absolutely necessary. But then what's the use of a handheld device if you're going to switch it off? How often do you keep your cellphone switched off?


TREADMILL
A STRETCH IN TIME

A part of physical exercise that many neglect has to do with good posture. Do you slouch? Do your knees bend when you stand erect? Are your back and neck straight when you walk? Good posture is an essential part of physical fitness. It not only helps keep parts of the body, particularly the spine, in fine fettle, but also enhances your sports performance and other physical activity. But how do you ensure good posture?

Try some of these stretching exercises:

1. Lie face down with your hands at shoulder level and hips against the ground. Now push up with your arms to lift only your upper body. At the end of the movement lift your head up and try to look vertically up at the ceiling. It's a yoga position that strengthens the upper part of your spine and back muscles. Return slowly to the starting position. That's one rep. Do 10.

2. Do the superman stretch for the lower back. Lie on your stomach with arms and legs stretched straight out. Raise your arms and lower back upward as far as you can go and hold them in that position. Repeat for a set of 10 (see illustration).

3. If your job involves working at a desk, take a stretch break every hour. Here are some quick stretching exercises that you can do to stabilise your spine:

Neck: Incline your head to one side as if you are trying to get your ear to touch your shoulder. Hold. Return to the starting position and do the other side.

Lower back: From a sitting position in a chair, stretch one leg forward, with knee straight. Feel the stretch in your hamstrings (muscles behind the thigh) and then point your toes towards your waist to feel the stretch in your calf muscles.

Upper back and shoulders: Stand straight with arms extended at the sides; now, roll your shoulders in circles. Do 10-15 reps to complete a set.

4. Take a lightweight metal or wooden curtain rod. Stand straight with your feet spread apart. Hold the rod across your upper back with your arms extended. Your torso and arms should form a T. Now twist your upper body from one side to another without moving your lower body. Do two to three 20-rep sets.

Tip of the fortnight: Break up your session in the gym into intervals. Do 7-8 minutes of intense cardiovascular exercises (run or row or get on to a cross-trainer), and then hit the weights. After four sets of, say, bench presses, get back to doing 7-8 minutes of cardio after which, hit the weights again. Your heart rate is boosted, and this burns more fat and builds more muscle.


write to musclesmani@intoday.com


AFFLICTED BY FEAR

No, schizophrenia is not about a Dr. Jekyll-and-Mr. Hyde switch in character; it is about fear. A relatively unknown disease in India, schizophrenia can take a heavy toll. Here's a FAQ-list:

Symptoms: The first signs often appear as confusing, even shocking, changes in behaviour. Victims often hear imaginary voices, or believe that other people are reading their minds, controlling their thoughts, or plotting to harm them. Their speech and behaviour can be disorganised, and they may be incomprehensible or frightening to others.

Effects: Schizophrenia's symptoms, according to Rajesh Sagar, Associate Professor, Department of Psychiatry, AIIMS, may leave its victims "fearful and withdrawn". Living in a world distorted by hallucinations and delusions, individuals with schizophrenia may feel frightened, anxious and confused, leaving them to face social isolation and stigma.

Who's susceptible: Says Sagar, "In India, approximately 0.27 per cent of the population is affected by this mental disorder." Even though there's no saying who it may strike, it's more likely to affect urbanites. Heredity is also a factor; risk is higher if there is a history of the disorder in the family.

Cure: First stop for treatment is the family. Says Sagar, "The family has a crucial role in taking the person for regular check ups and administering proper medication," which is mainly in the form of anti-psychotic medicines. These reduce the psychotic symptoms and allow the patient to lead a near-normal life.

 

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