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MAY 22, 2005
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Birds Of A Feather
How much are you willing to pay for intellectual matter? It's the clash of the 'penguins'. Penguin, Pearson's book publishing brand, is all set to test stiff new price points for Hindi books in India. Linux, meanwhile, is still waving the 'free information' placard about. Which penguin do trends favour?


Lyrical Liril
Liril soap has gone in for a brand makeover, from package lettering to advertising libbering. The waterfall is now a bathtub, the hot swimsuit is now a red chilly, and the soundtrack takes a mid-twist.

More Net Specials
Business Today,  May 8, 2005
 
 
WITH-IT
Why Graphic Novels Are Hot
 

Over the past six months, I have attended two international conventions devoted to books (as a buyer, these are important to me), and I have been amazed by the resurgence of the comics medium. At the Frankfurt convention, for instance, I couldn't go anywhere near the stall of Tokyopop, a company that publishes manga (Japanese comics) and anime (manga in moving pictures, essentially) in the us. The firm was launching a few titles at the convention and its stall was literally mobbed by young people.

In India, sales from our own stores, and those we distribute to, indicate a growing preference for graphic novels (especially in Bangalore, where fantasy and science fiction also seem to be popular). And in the US, sales of graphic novels have touched around $205 million (Rs 902 crore) in 2004, up from around $170 million (Rs 799 crore at the then exchange rate) the previous year. One reason for this popularity could be the recent explosion in the number of graphic novels being made into movies at Hollywood. Apart from Spiderman, Blade, The Incredible Hulk and X-Men, there is Constantine and cult-classics Sin City, Watchmen and V for Vendetta to come. And let us not forget the fact that Road to Perdition is based on a little-known graphic novel masterpiece.

As the term indicates, the graphic novel is a format, not a genre (you'd be surprised at how many literary types make that mistake). It straddles different genres: literary fiction, drama, romance, science fiction, fantasy, action, even biography. However, most graphic novels can be broadly categorised under three heads: superhero stuff, manga and literary works. At the conventions I have attended, there have been entire sessions devoted to graphic novels. Manga is by far the most popular (and the most international of the genres). Most manga stories are whimsical yet highly sophisticated; the visuals are entertaining and the format is strictly sequential art and text balloons; and the layout and pacing are as cinematic as print can get (probably one reason why anime is such a big hit).

So, who reads graphic novels? I'd like to think that everyone does and that anyone who is yet to read a graphic novel simply hasn't because the opportunity has not presented itself. The format may be associated with teens and sub-teens but that is far from reality. Alan Moore's Watchmen, for instance, is the only graphic novel to win both the Hugo and the Nebula, awards that are as big as the Oscar for science fiction and fantasy writers, and a definite signal of the sheer literary merit of the book. I have also observed an intersection of interests such as movies, music and video games (all at the vanguard of popular culture) among those who read graphic novels.

I am also of the opinion that the format allows writers to express themselves more freely than prose, parlaying the sometimes horrifying reality of everyday situations into a kind of black humour that makes the point with nary a touch of melodrama or pathos. Joe Sacco's Palestine and Marjane Satrapi's Persepolis are both good examples of this. If I can draw one conclusion from the kind of books that are popular now, it would be that popular sensibility (at least among the educated classes who have a thing about books, reading and ideas in general) is moving towards this philosophy-lite version. The popularity of graphic novels is just a symptom of this change.

-Hemu Ramaiah runs the Landmark chain of bookstores as well as Westland Books, one of India's biggest book distributors


TREADMILL
Ticker Talk

You may have heard trainers and gymmers talk about target heart rates that one needs to achieve for fat loss or for the body's cardiovascular conditioning. What exactly is heart rate? How can you measure it and what do you have to watch for while exercising?

Most good quality treadmills, stationary bicycles and elliptical cross-trainers have screen read-outs that give heart rates. But when trainers say that you have to exercise to achieve a heart rate in, say, the fat-burning zone of 60-70 per cent of your maximum heart rate (hr), what does that mean?

Heart rate is the number of beats produced by the heart in a minute (BPM). First, find out what your max. HR is. For this, you can either get clinically tested, usually through a treadmill stress test, or you could use a simple rule-of-thumb measure called the age-adjusted formula. For women, this is: your age subtracted from 226; for men, your age subtracted from 220. Thus, if you are 35 and a man, your age-adjusted max. HR is 185.

Usually, for weight loss and fat burning, exercise should result in a heart rate that is 60-70 per cent of the max. HR. For aerobic conditioning and increasing endurance and stamina, it should be 70-80 per cent. Top athletes who maintain excellent fitness should target 80-100 per cent of their max. HR.

While on the subject of target heart rates, here's a common query that readers send me. What is cardiovascular exercise (cardio in short) and what does it achieve? Cardio fitness is about how easily the body can transport oxygen and blood to muscle cells. As you may have guessed, it can be improved through regular exercise.

How much cardio exercise do you need? It depends on what you want to achieve. For weight loss and fat burning, you need to do more cardio than if you are trying to gain muscle mass and weight. For fat loss, 20-40 minutes of moderate to heavy cardio exercise four to five days a week is ideal. For gaining muscle mass but losing fat, combine a relatively light cardio session of 20 minutes three days a week with weight training. But remember, the intensity of exercise will depend on your level of fitness when you begin, as well as your physician's advice. It's prudent to start with light exercises and then move on to a more intense regime.


write to musclesmani@intoday.com


MANAGING ANGER

If you've been throwing fits of rage too often for comfort, it may be more than just a matter of releasing pent-up feelings. Says Prof. Nimesh G. Desai, Head of Psychiatry and Medical Superintendent at Delhi's Institute of Human Behaviour & Allied Sciences: "Anger becomes a problem when it changes our personality, or when it causes aggressive and destructive behaviour." Here's the low-down on anger management:

Causes: There are four main causes: 1. Severe stress or conflict 2. Personality traits such as anti-social, obsessive and explosive behaviour 3. Mental illnesses like schizophrenia and depression, and 4. Medical causes such as low blood sugar levels that make people irritable and anger prone.

Cure: For stress/conflict, stress- and anger-management therapies are in order; for personality disorders, counselling and psychological treatment; mental illness requires psychiatric treatment; and medical causes require prescribed treatment. Most important, anger being such an everyday emotion, you need to recognise first that you have a problem. Then, seek help from counsellors, psychologists or psychiatrists.

 

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