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MAY 22, 2005
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Birds Of A Feather
How much are you willing to pay for intellectual matter? It's the clash of the 'penguins'. Penguin, Pearson's book publishing brand, is all set to test stiff new price points for Hindi books in India. Linux, meanwhile, is still waving the 'free information' placard about. Which penguin do trends favour?


Lyrical Liril
Liril soap has gone in for a brand makeover, from package lettering to advertising libbering. The waterfall is now a bathtub, the hot swimsuit is now a red chilly, and the soundtrack takes a mid-twist.

More Net Specials
Business Today,  May 8, 2005
 
 
The Straight Bat

Victory secrets from the Welches, T-shirt tales for trade and tips for accounts analysts.

Jack Welch: The three strikes and you're out manager

What more can you say after you've apparently said everything that's there to be said? When every word you've spoken over the last two decades has been recorded and analysed and accepted as the epitome of management wisdom? And when you've already published a best-selling autobiography barely three years ago? If you're Jack Welch, you write another book on a subject that's dear to everyone's heart-winning.

It's a book-co-written by his new wife Suzy, a former Editor of Harvard Business Review-that Welch is particularly well qualified to pen. Since retiring from GE in 2001, Welch has met thousands of people all over the world-on roadshows to promote his autobiography to begin with and then on the global lecture circuit. At every meeting he's been peppered with questions on his management style, on how to meet the competition and on how to get ahead in one's career. These questions, he says, made him think... And from those thoughts flows this book... Its stated goal: to help people with ambition in their eyes and passion running through their veins, wherever they are in the organisation.

Full of anecdotal examples drawn from Welch's personal experience, Winning has five sections. The first, titled "Underneath It All", lays out the author's basic management philosophy. In it Welch stresses the need for companies to have strong mission statements and value systems to achieve given goals on a template of airtight integrity. The idea, he says candidly, is not to have a noble statement of intent to hang in the company lobby, but to have a roadmap on "How do we intend to win in this business?" And most of all, he stresses the absolute necessity of candour, which he says, is "the biggest dirty little secret in business".

WINNING
By Jack Welch with Suzy Welch
Harper-Collins
PP: 372
Price: Rs 1,092

The second section, "Your Company", offers practical tips on leadership, hiring, firing and change and crisis management. "Success," he writes, "is all about growing others." He talks passionately of people management and makes a forceful case for giving the hr function as much importance as finance. "If you managed a baseball team, would you listen more closely to the team accountant or the director of player personnel?" he asks provocatively. The answer to that question could determine whether your company has what it takes to become another GE!

The next section, "Your Competition" is full of Welch's trademark iconoclasm. Budgeting, he says, is not, or at least should not be, about living within your means. Instead, it should have more to do with beating last year's numbers. He even explains Six Sigma-that baffling statistical tool that helps GE churn out everything from zero-defect jet engines to high quality managers-in comprehensible seven pages, and no... it doesn't feel like a root canal surgery without anaesthesia.

But the section readers will probably identify with most is the one on "Your Career". In it, Welch discusses how to find the right job-not necessarily your first-at any point of your career, the mechanics of growing within a job and of dealing with superiors, peers and subordinates. He devotes a full chapter to something we've all had to endure at some point or the other: a bad boss. "The world has jerks. Some of them get to be bosses," he writes charmingly, and proceeds to lay out general principles on how they should be dealt with.

The final section, "Tying Up Loose Ends" deals with themes the previous four sections don't cover. They deal with the China question (Will it gobble all of us?), how his successor Jeff Immelt is doing (great), the state of his golf game (he gave up the game due to a bad back) and, the most bizarre one of them all: does he think he'll go to heaven? He'd rather not find out anytime soon.

All in all, an engaging, free flowing book that every executive should read.


THE TRAVELS OF A T-SHIRT...
By Pietra Rivoli
John Wiley & Sons
PP: 254
Price: Rs 1,320

Usually, books on globalisation come in two varieties. One is the sort written by the free marketer, whose forehead-slapping "don't-you-see" argument is essentially an admonishment of those who refuse to acknowledge the benefits that globalisation has brought economies around the world. The other is the rant of the protectionist, who can only see Chinese imports (yes, China is still the happy culprit) shuttering one factory after another in his town, and not the larger benefits to his country's economy.

Rivoli's book, by that argument, is unusual. Although an economist and professor of international business at Georgetown University's McDonough School of Business, Rivoli doesn't approach the subject like an economist. Instead, she brings the business journalist's curiosity to a phenomenon that has generated so much heat in so little time. Watching students protest against globalisation on her Washington dc campus one February morning in 1999, Rivoli sets off on a journey to trace the tortuous path of global trade, using only a T-shirt as her metaphor. The result is a delightful, yet largely dispassionate, "travelogue" on globalisation. Instead of getting caught up in complex trade pacts and laws, Rivoli spotlights what ought to matter the most: people, especially those caught in the crossfire of globalisation. A cotton-farming couple in the US to a factory supervisor in China, to the cast-off T-shirt agents in Africa, all populate her book. While simplifying world trade down to the life of a cotton T-shirt has its perils, one does wish more economists would write like Rivoli. If they did, there'd be greater popular understanding of key economic issues and less of misguided activism.


ACCOUNTING & ANALYSIS
By GDSIL Team
GDSIL
PP: 325
Price: Rs 500

The second edition of this book by CRISIL-subsidiary GDSIL, Accounting & Analysis: The Indian Experience, is targeted at students. The first chapter details the nitty-gritty of company accounts with the help of household income and expenses. It also shows how to prepare a profit and loss (P&L) account and a balance sheet for the household. Beyond that, it explains the sad trends of the recent past (based on an analysis of the last two financial years: 2002-03 and 2003-04). These include India Inc.'s write-off of substantial expenses directly from the reserves (actually some companies even write back these direct write-offs through the P&L accounts and thereby increase profit), the end of the practice of appending the accounts of subsidiaries (some companies publish them separately, or get permission for exclusion from the Department of Company Affairs), and the end of transparency on matters of critical operational detail such as production, sales and closing stocks (MIS-evaluations of which are a common problem). So the book is also useful to professionals. It cites specific companies that understate liabilities, overstate assets or cook their books in other familiar and not-so-familiar ways. There is also an index of companies for quick reference. That should please analysts.

 

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