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                  | Jack Welch: The three 
                      strikes and you're out manager |   
                  |  |   What 
                more can you say after you've apparently said everything that's 
                there to be said? When every word you've spoken over the last 
                two decades has been recorded and analysed and accepted as the 
                epitome of management wisdom? And when you've already published 
                a best-selling autobiography barely three years ago? If you're 
                Jack Welch, you write another book on a subject that's dear to 
                everyone's heart-winning.  It's a book-co-written by his new wife Suzy, 
                a former Editor of Harvard Business Review-that Welch is particularly 
                well qualified to pen. Since retiring from GE in 2001, Welch has 
                met thousands of people all over the world-on roadshows to promote 
                his autobiography to begin with and then on the global lecture 
                circuit. At every meeting he's been peppered with questions on 
                his management style, on how to meet the competition and on how 
                to get ahead in one's career. These questions, he says, made him 
                think... And from those thoughts flows this book... Its stated 
                goal: to help people with ambition in their eyes and passion running 
                through their veins, wherever they are in the organisation. Full of anecdotal examples drawn from Welch's personal 
                experience, Winning has five sections. The first, titled "Underneath 
                It All", lays out the author's basic management philosophy. In 
                it Welch stresses the need for companies to have strong mission 
                statements and value systems to achieve given goals on a template 
                of airtight integrity. The idea, he says candidly, is not to have 
                a noble statement of intent to hang in the company lobby, but 
                to have a roadmap on "How do we intend to win in this business?" 
                And most of all, he stresses the absolute necessity of candour, 
                which he says, is "the biggest dirty little secret in business". 
                 
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                       WINNINGBy Jack Welch with Suzy Welch
 Harper-Collins
 PP: 372
 Price: Rs 1,092
 |   
                The second section, "Your Company", offers practical 
                tips on leadership, hiring, firing and change and crisis management. 
                "Success," he writes, "is all about growing others." 
                He talks passionately of people management and makes a forceful 
                case for giving the hr function as much importance as finance. 
                "If you managed a baseball team, would you listen more closely 
                to the team accountant or the director of player personnel?" 
                he asks provocatively. The answer to that question could determine 
                whether your company has what it takes to become another GE!  The next section, "Your Competition" 
                is full of Welch's trademark iconoclasm. Budgeting, he says, is 
                not, or at least should not be, about living within your means. 
                Instead, it should have more to do with beating last year's numbers. 
                He even explains Six Sigma-that baffling statistical tool that 
                helps GE churn out everything from zero-defect jet engines to 
                high quality managers-in comprehensible seven pages, and no... 
                it doesn't feel like a root canal surgery without anaesthesia.  But the section readers will probably identify 
                with most is the one on "Your Career". In it, Welch 
                discusses how to find the right job-not necessarily your first-at 
                any point of your career, the mechanics of growing within a job 
                and of dealing with superiors, peers and subordinates. He devotes 
                a full chapter to something we've all had to endure at some point 
                or the other: a bad boss. "The world has jerks. Some of them 
                get to be bosses," he writes charmingly, and proceeds to 
                lay out general principles on how they should be dealt with.  The final section, "Tying Up Loose Ends" 
                deals with themes the previous four sections don't cover. They 
                deal with the China question (Will it gobble all of us?), how 
                his successor Jeff Immelt is doing (great), the state of his golf 
                game (he gave up the game due to a bad back) and, the most bizarre 
                one of them all: does he think he'll go to heaven? He'd rather 
                not find out anytime soon.  All in all, an engaging, free flowing book 
                that every executive should read. -Arnab 
                Mitra 
 
               
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                  | THE TRAVELS OF A T-SHIRT... By Pietra Rivoli
 John Wiley & Sons
 PP: 254
 Price: Rs 1,320
 |  Usually, books 
                on globalisation come in two varieties. One is the sort written 
                by the free marketer, whose forehead-slapping "don't-you-see" 
                argument is essentially an admonishment of those who refuse to 
                acknowledge the benefits that globalisation has brought economies 
                around the world. The other is the rant of the protectionist, 
                who can only see Chinese imports (yes, China is still the happy 
                culprit) shuttering one factory after another in his town, and 
                not the larger benefits to his country's economy.   Rivoli's book, by that argument, is unusual. 
                Although an economist and professor of international business 
                at Georgetown University's McDonough School of Business, Rivoli 
                doesn't approach the subject like an economist. Instead, she brings 
                the business journalist's curiosity to a phenomenon that has generated 
                so much heat in so little time. Watching students protest against 
                globalisation on her Washington dc campus one February morning 
                in 1999, Rivoli sets off on a journey to trace the tortuous path 
                of global trade, using only a T-shirt as her metaphor. The result 
                is a delightful, yet largely dispassionate, "travelogue" 
                on globalisation. Instead of getting caught up in complex trade 
                pacts and laws, Rivoli spotlights what ought to matter the most: 
                people, especially those caught in the crossfire of globalisation. 
                A cotton-farming couple in the US to a factory supervisor in China, 
                to the cast-off T-shirt agents in Africa, all populate her book. 
                While simplifying world trade down to the life of a cotton T-shirt 
                has its perils, one does wish more economists would write like 
                Rivoli. If they did, there'd be greater popular understanding 
                of key economic issues and less of misguided activism.  -R. Sridharan 
 
                 
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                  | ACCOUNTING & ANALYSIS By GDSIL Team
 GDSIL
 PP: 325
 Price: Rs 500
 |  The second edition 
                of this book by CRISIL-subsidiary GDSIL, Accounting & Analysis: 
                The Indian Experience, is targeted at students. The first chapter 
                details the nitty-gritty of company accounts with the help of 
                household income and expenses. It also shows how to prepare a 
                profit and loss (P&L) account and a balance sheet for the 
                household. Beyond that, it explains the sad trends of the recent 
                past (based on an analysis of the last two financial years: 2002-03 
                and 2003-04). These include India Inc.'s write-off of substantial 
                expenses directly from the reserves (actually some companies even 
                write back these direct write-offs through the P&L accounts 
                and thereby increase profit), the end of the practice of appending 
                the accounts of subsidiaries (some companies publish them separately, 
                or get permission for exclusion from the Department of Company 
                Affairs), and the end of transparency on matters of critical operational 
                detail such as production, sales and closing stocks (MIS-evaluations 
                of which are a common problem). So the book is also useful to 
                professionals. It cites specific companies that understate liabilities, 
                overstate assets or cook their books in other familiar and not-so-familiar 
                ways. There is also an index of companies for quick reference. 
                That should please analysts.  -Narendra Nathan |