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MAY 22, 2005
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Birds Of A Feather
How much are you willing to pay for intellectual matter? It's the clash of the 'penguins'. Penguin, Pearson's book publishing brand, is all set to test stiff new price points for Hindi books in India. Linux, meanwhile, is still waving the 'free information' placard about. Which penguin do trends favour?


Lyrical Liril
Liril soap has gone in for a brand makeover, from package lettering to advertising libbering. The waterfall is now a bathtub, the hot swimsuit is now a red chilly, and the soundtrack takes a mid-twist.

More Net Specials
Business Today,  May 8, 2005
 
 
FIRST
Scent Of A Takeover
Fine, B.K. Modi's Spice Telecom has been in play, but whether the Ruias of Essar will succeed in their hostile bid isn't all that clear.

Despite what bhupendra Kumar Modi may say about his telecom venture, Spice Telecom is a sitting duck. For at least 11 years now, the company, which has cellular operations in Punjab and Karnataka, with 1.45 million subscribers, has been in play, thanks largely to the estrangement of Modi and his foreign partners, Distacom (it holds a 42 per cent stake in Spice), AIG (20 per cent) and Hong Kong-based Darby (15 per cent). More worryingly for Modi, the pre-emptive clause in the joint venture agreement between his promoting company, Modi Well Vest, and Distacom, which kept the foreign partners from selling their stake without Modi's consent, expired recently. Small wonder, then, that the Ruias of Essar have directly approached the three foreign partners for a possible acquisition of their stake. Modi is hopping mad. "Essar wants to eliminate competition by creating confusion," he told BT from New York. "(The Ruias) can't buy out our shareholders because Essar is already in the Punjab circle (via Hutch India, where Essar has a 26.4 per cent stake, post consolidation)." That apart, Modi still insists that his foreign partners will need his consent to offload their stake.

It's easy to see why the Ruias want Spice. With a tele-density of 21 and 11 per cent, respectively, Punjab and Karnataka promise substantial growth. Besides, for Essar, the move makes strategic sense. It not only expands its footprint within the country, but also offers it Spice's 900-mhz spectrum, which is said to allow a more cost-efficient roll-out compared to the 1,800-mhz band that comes with newer licences. But that's only half the story. Essar's game plan may be far more ambitious. Its telecom business is estimated to be worth $2 billion (Rs 8,800 crore). If it can beef it up by adding a couple of more lucrative circles, it can easily hawk the business as a package to a global major that hasn't yet managed a toehold in the booming Indian cellular market. Think Vodafone, Japan's NTT, or even France's Orange.

Misreading The Signals
The Guv Plays It Safe
Para IV, They Wrote

While the game plan sounds wonderful on paper, pulling it off is a totally different issue. Spice's valuation of $300-600 million (Rs 1,320-2,640 crore) is just one problem. There are other regulatory hurdles that Essar must negotiate. As per the current licence conditions, a company cannot own more than 10 per cent stake in a rival operator in the same circle. That means Punjab, like Modi says, may prove to be a problem. From that stems another issue: While buying AIG and Darby's cumulative 35 per cent stake may not be a problem for the Ruias, convincing Distacom to sell its stake minus Punjab (should there be a problem) won't be easy. Distacom has, in the past, made it known that it is not interested in a piecemeal sale of its stake.

Pinstripe raiders: Essar Group's Shashi (L) and Ravi Ruia

Interestingly enough, Modi himself is talking of buying out his foreign partners. As a first step, Modi says, he will hike his stake to 51 per cent and then rope in a financial partner to buy the remaining 49 per cent. "We've got the whole plan laid out," claims Modi. "I can raise money, $100 million (Rs 440 crore) easily." But like an industry observer says, Distacom and the other partners would be only too happy if Modi puts real money on the table. Right now, despite his claims, doing so looks difficult, given that "his track record has been marred by broken partnerships and strained ties", says the observer. In fact, Spice's two circles are under two different managements: Modi controls Punjab and Distacom, Karnataka.

Meanwhile, the Ruias are going ahead with their plan. They've re-hired Pramod Saxena (their Delhi circle's first CEO a decade ago), who is said to understand Modi's methods, thanks to his stint in Motorola, a technology vendor to Spice. Essar may also manage to cross the regulatory hurdle by structuring the deal in such a way that it meets the regulatory requirements and yet wields effective control. If that happens, Modi would have little choice but to follow his partners out of the company. Unless of course he decides to go down fighting.


WEATHERVANE
Betting On The Met

Millions of farmers, and marketers, across the country look to the Indian Meteorological Department to plan their seasonal strategies. A normal and well-distributed monsoon means a surge in growth. This year, the Met has predicted a normal monsoon, buoying hopes of a 7 per cent growth in GDP. Just how accurate have been the Met's forecasts? In recent years, except in 2002, it has been within the accepted error margin of 4 per cent. Not bad, considering that it has to factor in 16 very complex "predictors" such as the Northern Hemisphere temperature, sea surface pressure at Darwin (Australia) and Eurasian snow cover.


SECOND
Misreading The Signals
Indian Railways uses signalling systems that are as old as the organisation itself. The cost of revamp: Rs 12,000 crore. But the big picture appears to be missing.

Another signal failure? The IR an unenviable record of 10,000 a month

The Indian Railways (IR) desperately needs to overhaul its signalling & telecommunications (S&T) systems. It suffers an average of 10,000 signalling failures every month. But the leviathan organisation seems quite blasé about them. Asserts a railway official: "In the entire history of Indian Railways, not a single accident can be linked to the failure of signalling."

Such technicalities can be of little consolation to the families of the 84 passengers who died and the 279 who were injured in the 325 accidents, or one every 27 hours, IR suffered in 2003-04. Says Alok Bansal, Senior Transport Planner, World Bank: "The Indian Railways lacks skilled people to maintain its S&T system properly."

The major thrust of the Railways' S&T upgrade plan has been on the replacement of old systems with an electronic interlocking system (a 10-year-old technology based on micro-processors) and the panel interlocking system (a 50-year-old technology based on electro-mechanical functioning). "Around 2,700 railway stations-out of a total of 7,031 stations in 2003-04-still don't have modern S&T systems," says an IR official, adding: "We're changing mechanical levers at 300 stations every year and hope to have a completely new system in place by 2014." (See graphic). But here, too, what comes through is the absence of a bigger picture. IR's stated goal is to establish a network of electronic interlocking systems (which costs Rs 1.7 crore a piece), but it continues to implement the panel interlocking projects (at Rs 1.5 crore), which were sanctioned earlier. Why? No answers are forthcoming.

Instead, an official says: "The Swedish Railways observed the electronic interlocking system for 10 years before fully adopting it. For IR, however, the migration will be much faster. In the last two years alone, the number of stations covered by the electronic system has jumped from 10 to 76." Simple arithmetic will show that at this rate of progress, it will take close to 200 years to cover all the 7,031 stations in the country. The cost at today's prices: Rs 12,000 crore.

So, is there no hope for the rail traveller? Looks like it, but we continue to live in hope.


The Guv Plays It Safe
Never mind D-Street. RBI's credit policy is pro-growth.

RBI's Reddy: Keeping a watchful eye on price stability and growth

As India's principal banker, Yaga Venugopal Reddy's is a tough act. He must keep prices (that is, inflation) under check, even as he creates a monetary environment where investment (that is, growth) booms. While that is an everyday job for the Reserve Bank of India's governor, there's an annual event when he gets to signal the direction of the economy-the announcement of the credit policy. This year's, unveiled on April 28, indicates that the central bank would rather err on the side of caution than risk pushing prices up in the economy. Therefore, in a largely uneventful policy, Governor Reddy has increased the reverse repo rate (that is, the interest rate the RBI pays banks for lending it money against government securities) by 25 basis points to 5 per cent. Says Reddy: "We have given equal emphasis to price stability and growth, and are committed to maintaining financial stability."

Will the increase in the repo rate hurt retail consumers? Unlikely. As Finance Minister P. Chidambaram pointed out shortly after the credit policy announcement, there's enough money sloshing around in the banking system to keep retail interest rates from rising. If that's the case, why did Reddy need to up the repo rate in the first place? Because of two reasons: One, hardening of interest rates in a slowing down us economy and, two, rising oil prices. It's easy to see how the latter affects India (we import almost all our oil), but what about the first? The US is the world's biggest market for almost every product and service, and a slowdown there inevitably affects economies around the world, including India's. At the moment, though, the Indian economy's growth looks promising. For 2005-06, the RBI has projected a 7 per cent growth and economic think-tank, the NCAER, a higher 7.2 per cent. Of course, given that monetary review is now a quarterly event, Reddy will be watching closely.


PHARMA
Para IV, They Wrote

Sun's Shanghvi: Getting bolder

Depending on your risk appetite, you would either call it the coming of age of an industry or simply a sign of desperation. But there's no denying that more and more Indian pharma companies are going in for para IV filings, which challenge patents held by the innovator company. How does a para IV filing help? If successful, it allows the company to sell a generic copy of a patented and branded drug. And if the company is the first to file a para IV challenge (and win), it also gets a 180-day marketing exclusivity. But it's a tricky game to play. Ask Ranbaxy (which has about 12 first-to-file para IV filings), Dr Reddy's Labs (26 para IV filings) or, more recently, Dilip Shanghvi's Sun Pharma. us-based Wyeth and Germany's Altana have sued Sun for trying to sell their $3-billion (Rs 13,200-crore) anti-ulcer drug, Protonix. Unless Sun is able to prove that its generic copy doesn't violate any of innovator Altana's patents, it will only end up with a huge legal bill and nothing in revenues.

 

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