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"I think we have made a large amount of
progress in building bridges with the rest of the industry" |
His
has to be amongst the most difficult jobs in the world today.
Brad Smith is Senior Vice President and General Counsel,
Microsoft, and over the past few years, he has become the visible
'legal' face of the company, through the anti-trust case and the
consequent settlements in the us, and the anti-trust case in the
European Union (see A Brief Legal History of Microsoft). Smith
was in India recently and met with Business Today's R.
Sukumar for a freewheeling chat about everything; from
its anti-trust settlements in the us to the intellectual property
rights regime in India to the future of innovation. Excerpts:
How does it feel to be General Counsel
for Microsoft? It is not exactly the most popular company in most
circles.
I really enjoy technology and I enjoy the
law and very few jobs in the world sit at the intersection of
those two things in a more dynamic way than this does. Technology
in the IT sector keeps changing, that raises new legal issues,
the law is evolving, and as the law evolves that leads to an influence
on or a change in the technology. In some ways I get to sit at
the busiest and most interesting intersection in the world today.
If you had to look back at everything
that has happened over the past two to three years, would you
say that the ghost of 2000, when Judge Thomas Penfield Jackson
ordered that Microsoft be broken up into two, has finally been
laid to rest?
I think we have made a large amount of progress
in building bridges with the rest of the industry and expanding
the kind of dialogue we need to have with governments. We certainly
go forward today as a company that appreciates the high level
of responsibility we have as an industry leader. We appreciate
the impact we have on consumers and competitors around the world.
Yet, we also know that we need to innovate as quickly as ever.
I won't say that anything is ever completely over, but I think
we have moved forward a good deal.
You have also announced a spate of anti-trust settlements with
other firms. You have spent a great deal of money on that, haven't
you?
Part of what we needed to do is build bridges
to the rest of the industry. The most important part of the settlements
we have reached has been the opportunity to redefine relationships.
We have often learnt that we have more in common than we thought
we did. So, with AOL, Time Warner, for example, we realised that
there were new things we could work on together. I think some
good things have come out of the process.
That's obviously led to the talks Microsoft
has been having with AOL-Time Warner (over a marketing arrangement
between AOL and MSN, even the possible acquisition of the former
by Microsoft, according to some reports, to take on Google)...
I don't want to get into the speculation that
is out there...
But if the anti-trust thing with AOL Time Warner been going
on, you probably would never have sat together at the table.
You are absolutely right that our relationship
with Time Warner is in a very different place compared to just
two and a half years ago.
While things look all right on that front,
you seem to have run into some trouble in EU where the European
Court of First Instance passed a December judgement ordering you
to unbundle Media Player from Windows and share your server communication
protocol with, essentially, the competition. What's the road ahead
for Microsoft in Europe?
A BRIEF LEGAL HISTORY OF MICROSOFT
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Microsoft's legal
history sort of began in 1990 when the US Federal Trade Commission
started investigating its anti-competitive marketing practices.
This investigation was later taken up by the US Department
of Justice (DoJ), joined by several states, and soon expanded
in scope to include issues such as anti-competitive licensing
practices with PC makers and the bundling of the Windows operating
system and Windows Internet Explorer (and much later, Windows
Media Player). Things culminated with Judge Thomas Jackson's
order in 2000 that Microsoft be broken up into two companies,
something the company immediately appealed. In 2001, Microsoft
and DoJ reached a settlement. Since then, Microsoft has settled
a clutch of suits, a $1.1 billion one (Rs 4,840 crore) with
the state of California, a $536 million anti-trust one (Rs
2,358.4 crore) with Novell, a $775 million one (Rs 3,410 crore)
with IBM, a $440 million one (Rs 1,936 crore) with InterTrust
Technologies, a $1.6 billion one (Rs 7,040 crore) with Sun
Microsystems, and a $750 million one (Rs 3,300 crore) with
AOL. It still faces several legal challenges, including an
anti-competition suit in the European Union where it has gotten
off to a bad start with the European Court of First Instance
ruling in December 2004 that, even as the case was investigated
and heard, Microsoft would have to unbundle Media Player from
Windows and offer its server communication protocols to competitors. |
It involves two or three things. The first
is, I think we have a good set of relationships with industry
in Europe; we have been improving our ties; we entered into an
important cross-licensing agreement with Siemens; two, I think,
very important agreements with Nokia in February-one expands inter-operability
between Microsoft Exchange and their phones, and the other is
about digital media that really has a place on mobile phones.
Second, we have a court case and it will go forward, but it will
take time. It may be two years before we get a decision from the
European courts. Then, the third part is even while it continues,
it is important for us as a company to improve our relationship
with the European Commission and governments across Europe. In
part, that involves more discussion about competition issues,
but it is also much broader than that because the European Commission
and the European governments care a lot about privacy issues,
security issues. We have to recognise that while the case continues,
the rest of life needs to move forward.
Is there a larger issue of the law not
keeping pace with technology?
The law is moving forward. Every new technology
creates issues for the law to address. It is very difficult for
the law to move as quickly as technology does, but the law does
move forward and ultimately it does catch up. There is a clear
pattern: companies invent new technologies and especially when
those technologies become widely distributed throughout society,
courts and legislators, all have to grapple with new issues. It
takes some time, but then the law changes, and then those of us
that create technologies need to ensure that we are following
the new legal rules that emerge. That's what is happening today.
We are living in interesting times. Both technology and the law
are moving and sometimes they move together and sometimes they
are a bit at odds with each other.
One way of looking at everything that
is happening is that this whole fight is about two schools of
thought on innovation. One maintains that if you are a large company
like Microsoft, you can set an industry standard and leverage
that to push your own new technology at the cost of other emerging
new technologies, thereby stifling innovation. The other insists
that companies spend a huge amount of money developing technology
and should be given time and flexibility to benefit from that.
Isn't it strange that this entire conflict about innovation is
being fought out in the courtrooms? It has become a legal issue.
I think that if you look at where the information
technology sector is today, there are two things that we need
to do well. One is we absolutely need to keep moving forward the
pace of innovation. In the internet-based, interconnected world
in which we live, we need more inter-operability, than we did,
say, five or 10 years ago. That inter-operability in turn requires
new forms of collaboration between companies and broader licensing
agreements of technology and intellectual property rights. It
may be the case that the law and lawyers have helped frame these
issues first, but I don't think we should leave it to the lawyers
and the courts to resolve all the questions.
This
is where things like open standards come into play. This is an
area where more proactive licensing comes into play. As a company,
we decided in December 2003 to, instead of simply having a large
patent portfolio, simply licence them out to others; we would
use that to stimulate the transfer of technology. I think as a
company and an industry, we have the opportunity to solve problems
more quickly while they are smaller. Hopefully, lawyers don't
have to sort out everything.
Digressing a bit on to patents, a company
like Microsoft should surely be a magnet for patent litigation.
When it comes to the IT sector, we probably
live on both sides of the fence more than any other company. We
spend more on R&D. As a result, we file more patent applications
than any other company. And because we are large, we are a target
and typically have more lawsuits pending against us than any other
company. That has enabled us to see two things pretty clearly.
The first is that the patent system does play a healthy and important
role in innovation. But the system also needs to be improved.
The world needs a healthy software patent system and the system
isn't healthy enough. It is not healthy enough in the US, and
we have been calling for reform that would improve patent quality
and reduce the potential for litigation abuse. From a global perspective
what we need to do is to make the global patent system more accessible
to companies. If you are GE or Microsoft or IBM, you can afford
to file patent applications in countries in continent after continent.
But if you are an individual inventor or a start-up, it is just
too expensive to protect your inventions the way you should.
I am sure you have studied the intellectual property regime
in India. Do you think it needs improvement?
You can really think about the IPR system
in India in three ways. First, the laws themselves. There are
good laws on the books. Second, you can think about the enforcement
of the law. There the big challenge is building more judicial
capacity. There are 13 judges for every million people in India;
in the US there are 102. Expanding judicial capacity may involve
the suggestion some are making of creating an IPR court. We have
seen that in Thailand and it seems to be working well. The third
is to think about results. In a sense one of the most pragmatic
ways to think of the results is the reality that there is still
a very high rate of software piracy in India, 74 per cent. What
just jumps out sharply is that in India, there is an incredible
number of extraordinarily talented young software developers and
simultaneously there is this huge hurdle they have to overcome
if they want to create a product. Part of what progress should
bring to India is the opportunity to create more products in India,
and export them. It's probably what is needed for India to create
sustainable value in its it sector.
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