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JANUARY 29, 2006
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Scrolling E-Tourism
As consumers increasingly look for tailor-made vacations, e-tourism is taking a new shape. Now, search engines are allowing customers to find the best value or lowest price for air tickets and hotels. Here is a look at global trends.


'The Intel Brand Has To Move Beyond The PC'
As its marketing head for five years, he's credited with having turned the Samsung Electronics into a globally cool consumer electronics brand. For 51-year-old Korean-American, Eric Kim, Vice President & General Manager (and Head of Marketing) , Intel Corporation, the challenge now is to change how the world sees the chipmaker, not a PC-component maker, but the enabler of a digital lifestyle. On a recent visit to India, Kim spoke to BT's Shailesh Dobhal. Excerpts.
More Net Specials
Business Today,  January 15, 2006
 
 
FLOTSAM
The First Podcast
 

Actually, make it the first Indian podcast, podmasti.com. In July 2005, Ruchita Gupta and her husband Mahadev Gupta were surfing the net when they came across some podcasts. Ruchita had worked for business process outsourcing firm Msource for a few years, blogged a bit, and authored a couple of articles. So, it didn't take too much for her husband, who runs a software solutions company in Bangalore, to persuade her to start a podcast. Thus was born Podmasti.com, a podcast that looks at the latest in India in terms of Bollywood, sports, festivals, celebs, and just about anything else Indian Ruchita wants to talk about. In the beginning, Ruchita did focus on the week's news, but feedback (from eXTReme and FeedBurner) indicated that Bollywood was the hottest. "A piece on Abhishek Bachchan and a recipe for korma were the most popular podcasts," she laughs. Then, that doesn't mean the lady ignores news. Based on a request from a listener for an insight into how an Indian call centre works, she interviewed a former colleague not too long ago. Today, almost 44 per cent of Podmasti's traffic comes from India and almost a third from the US. Ruchita earns about $2 a week through the Google Adsense programme and Podmasti is available for download on iTunes.

Apart from being cool, that is. The podcast directory puts it as the automatic distribution of MP3S via RSS/XML files. The key here is Really Simple Syndication (RSS) that allows internet users to subscribe to podcasts, blogs or any site that change or add content regularly. Here is a guide for beginners wishing to podcast:

  • Search for Audacity (a free software) on Google and download
  • Plug in your headphones (preferably with an attached mike) to the PC
  • Start recording on any topic (it helps if you research topics and keep a script handy to read from)
  • Edit your recording (the function is available on Audacity)
  • Upload your podcast, which has been recorded on an MP3 format on to a File Transfer Protocol (FTP) server. Booking space should cost anywhere between $4-6 per month

Check These Out

Indianmusic.libsyn.com:
A weekly podcast with reviews of Bollywood music directors, latest releases and interviews with upcoming talent

Talknewsindia.libsyn.com:
Covers South Asia politics, India business, technology, travel, books, lifestyle and South Asians in North America

Indicast.blogsome.com:
A multi-person podcast where discussions range from Sania to Sonia.

Funnyindian.com:
Hosted by a professional comic in Cincinnati

Planetsonal.libsyn.com:
Called Mehfil-e-Sonal, this is a podcast about Ghazals, Nazms, poetry, and the like


TREADMILL
Doing The Donkey Raise

The very first time I saw a couple of guys doing the "donkey calf raise" in the gym some years back, I was taken aback. What was this now? Why was a grown man climbing on the back of another guy who was bending over? Visualise the configuration (or check the illustration) and you'll know why it appears a bit odd, ridiculous even. But donkey calf raises are one of the most effective ways to build your gastrocnemius or the muscles of your calves, parts of the body that many of us take for granted and often neglect in our workouts. Indeed, there are many people who exercise regularly but concentrate on their upper bodies while neglecting the muscles in their legs altogether.

True, there are many other ways of doing calf raises, the commonest being the standing leg raises that you can do by standing at the edge of a step. Place your toes and balls of feet on a step or a block of wood or any raised plane; your arches and heels should be off the step; now, while supporting your arms (on a squat rack or barbell set across a bench press rack), raise your heels by fully extending your ankles; your knees should be straight and you should feel the stretch in your calves; hold for a second and get back to the resting position; repeat. There's another variation to this, the single leg calf raise, where one foot is hooked around the other foot's ankle while doing the step raise. With one leg bearing the body's weight, this is more difficult and, hence, more effective.

The donkey raise is just a weighted alternative to the simple calf raise and one that's worth trying, if only for some comic relief (imagine the sight of another man climbing on your back in the middle of a gym). But believe me, it is an effective exercise. What's more, you need no special equipment to do donkey calf raises, just a co-operative partner and skin thick enough to ignore the sniggers, smirks and bemused looks that you'll likely provoke at your gym. Some points to note: try to keep your knees straight throughout the movement or just slightly bent. There's an additional advantage if you keep your knees slightly bent as this involves the quadriceps (or thigh muscles) in the movement. To make the exercise more difficult, have your training partner (the guy astride your back!) hold a couple of dumb-bells. You can do three sets of 12-15 repetitions twice a week or incorporate them into your leg workout routine. Of course, if you have a problem lower back or any other complications that can be aggravated by bending like you have to for this workout, avoid it. Opt instead for normal standing leg raises.


write to musclesmani@intoday.com

Caveat: The physical exercises described in Treadmill are not recommendations. Readers should exercise caution and consult a physician before attempting to follow any of these.


FOOD FOR THOUGHT

Ever wondered how all those invisible microbes hiding in your favourite buko salad, tuna fish sandwiches or cassava cake could spoil your day? Food poisoning, for workaholics and others, may mean much more than a working day lost-it could damage kidneys.

What Is It: Food poisoning cases are the result of contamination of food by bacteria, viruses or parasites. Very occasionally, chemical poisoning may be the cause.

Symptoms: Usually the illness may not last long, but sometimes it can be life threatening. Common symptoms are vomiting and diarrhoea. Fever, abdominal pain or blood in the stools may occur. Full recovery may take between a few hours to several weeks depending upon the fitness of the patient and the type of infection. Dr Anil Arora, Senior Consultant, Batra Hospital says: "The disease is common in India. People are highly exposed to bacterial infections." His word of caution: unhygienic food and water consumed at parties may dampen your spirits.

Prevention: Prevention is better than cure. So, ensure food stored in the refrigerator is covered and adequately chilled (ideally around 5° centigrade). Take care that chilled or frozen foods are not allowed to warm up in the hot boot of a car on a busy shopping day. Adds Dr Arora: "Wash your hands after handling raw meat as it may be contaminated. Be sure that eggs and meat are fully cooked. Wash salads. Do not drink any type of unpasteurised milk."

Treatment: Drink a lot of water (avoid milk or caffeinated beverages) to replace loss of fluids. Treat diarrhoea and vomiting with oral rehydration solutions available over the counter at chemists. You can even make your own preparation, using a pinch of salt (1.5 gram) and a teaspoon of sugar stirred in fruit juice or water (250ml). Don't eat solid foods until diarrhoea has passed, and avoid dairy items. Avoid antibiotics.


PRINTED CIRCUIT

Pink And More
Creative Zen Micro

Ipod true-blues would have you believe that Steve Job's mind-control device is the only mp3 player out there. But that, of course, is not true. There are several others of them like the Creative Zen Micro, which competes head-on with the iPod Nano. Its appeal: It not only offers more memory (8gb) against the Nano's 4 or 6gb, but also a replaceable battery much like a mobile phone's and a far brighter screen than the Nano's. However, it does have its downsides. Unlike the Nano, it can't display album art and users can't browse photographs while listening to music. However, with the Nano available in only two colours, the biggest plus for the Zen Micro is the fact that it is available in 10 colours. It costs the same as a 6gb iPod Nano at $249 (Rs 11,205). But then, it is not an iPod.

Twin-Lens Trick
Kodak EasyShare V570

Kodak-yep, the same company that makes film rolls-is not just around but innovating. Take their new camera, for example, which has been getting good reviews. Not only is the v570 a five-megapixel camera, but it features two inbuilt lenses, one normal 35mm five-time optical zoom and the second a 23mm wide-angle lens. And the better part is that the lenses automatically swap between each other, depending on the amount of zoom you require. But the best part is the price: $399 (Rs 17,955). Given that you can buy five megapixel cameras today for under Rs 10,000 from some manufacturers, the wide-angle aspect along with Kodak's 'Easy Print' Wireless printing does give this device an edge over its competition.

A Sweet Tablet
N7 Tablet PC

Have you ever wanted to show a presentation to someone on your laptop and found yourself unable to do so without advanced gymnastics or playing a game of 'passing the laptop'? Well, that's why there is the 'Tablet pc'; just twist, fold and, voila, you have a portable presentation display screen. Tablets have been around for some time, yet have been hideously expensive to purchase, costing double a regular laptop. But Sahara Computers has launched the nb-7630-n7 Tablet pc in India, priced at only Rs 66,999 (plus taxes). The spec sheet boasts of an Intel Pentium M processor at 1.7Ghz, 512mb ram, and an 80gb hard drive. The screen is a tad small and the battery life not long enough (3.5 hours). But if you've been thinking of owning a tablet pc, this may not be a bad choice.

Redmond's New Baby
Microsoft Office 12

It has been a decade-and-a-half since Microsoft launched the software that changed every office forever, MS Office. By mid-to-late 2006, it will unveil the 12th generation of MS Office. And this promises to be the most radical change in the way the software looks, feels and works since Office 97 (remember 'Clippy'?). The most radical change-the disappearance of the drop-down menu, replaced instead by ribbons atop each window and the software will also try to anticipate your next move. Like the expected new Windows Vista, the apps also get a new graphics engine and each application will have visual thumbnail galleries of ready-made layouts, and users can customise these to their own needs. But in addition, Microsoft has also made the entire package XML-based (thus files will end in DOCX, XLSX or PPTX), which will make documents up to 70 per cent lighter. Finally, the era of gigantic PowerPoint presentations clogging up company email servers might be over.

 

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