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SEPT. 24, 2006
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Soaring Suburbs
Suburbs are the new growth engines. Gurgaon, Noida, Thane, Howrah, Kancheepuram... the list is endless. With the realty boom continuing, suburbs are fast catching up with cities in spreading the consumer culture far and wide. With the rising population in suburbs, marketers now have a new avenue to spread their message. A look at how suburbs are leading the way.


Trading Days
The World Trade Organization talks may have failed, but developed and developing nations have very little to gain from stalling negotiations. Nations are already trying out new permutations and combinations in forming alliances, and regional blocs; free trade agreements are the order of the day. An analysis of the gameplans of various regional economies in furthering their interests.
More Net Specials
Business Today,  September 10, 2006
 
 
TREADMILL
Abs Workout Revisited
 

Let me begin with a warning. This is going to be yet another instalment of Treadmill that is targeted at those who're obsessed with toning up their middle. As I've reported here in the past, the most common refrain from readers is about toning their abdominal muscles and losing flab around the waist. By now, regular readers of this column would have realised that abdominal exercises alone cannot shed fat around your belly because targeting fat in an isolated part of the body through exercises doesn't work. What works best is a combination of cardio-vascular exercises to burn fat and resistance training to build muscle. And, of course, a sensible diet. Treadmill regularly describes exercises for sculpting your abs. Here are two more.

Plank or Bridge. The first one may seem simpler than it is. This one's a good one to build your six-pack as well as strengthen your inner core muscles. It's called the plank or the bridge. Lie face down on an exercise mat resting your forearms on the floor with palms flat. Now push yourself off the floor balancing your body on your toes and elbows. Try to keep your back flat so that your body forms a straight line through head to heels. See illustration 1. Contract your abdominal muscles and take care to ensure that your backside doesn't stick up. Hold this position for as long as you can, say, 20-30 seconds. Then lower your body and repeat the exercise. Try to target holding the position for 60 seconds. You should do 5 to 6 repetitions of this exercise.

Bicycle Crunches. This one builds your obliques or sides of the waist. Lie on your back on the floor or an exercise mat and interlace your fingers behind your head. Lift your knees up towards your chest and your shoulders off the ground without straining your neck. First stretch your left leg out to a 45 degree angle while turning your upper body to the right, i.e. in the opposite direction, and your left elbow towards the right knee. Check illustration 2 for help. Then switch the movement by extending your right leg and moving the right elbow toward the left knee. Alternate between the two movements (it mimics pedaling a bicycle) for 14-18 repetitions.

While abs workouts like these will certainly strengthen your mid-section, remember that exercising your abs alone doesn't ensure a toned mid-section. You need cardio sessions, a good and healthy diet as well as strength training for the entire body in order to lose flab around the middle.


write to musclesmani@intoday.com

Caveat: The physical exercises described in Treadmill are no recommendations. Readers should exercise caution and consult a physician before attempting to follow any of these.


SIX STEPS TO STAYING YOUNG

You have it in your power to retain the health, beauty, and vitality of youth well past fifty or sixty and beyond. All of us grow older, but how we age is a matter of choice. The trick, it appears, is to start preparing now, not through the use of even more potent medicines, but through simple solutions that include stress management, exercise, and dietary changes.

Food for healthy ageing. Says Dr Sunita Saigal, Senior Consultant, Rockland Hospital, New Delhi: "Fruits and vegetables contain essential vitamins. Consume at least 500-750 grams per day. Savour some nuts everyday as they are a great source of energy. Water is essential for hydration of the skin, muscles, and all organs in the body. Drink 10-12 glasses of water in addition to other liquids and watery foods."

Exercise regularly. The ageing process cannot be reversed, but many people can maintain physical endurance, strength and flexibility with moderate, regular exercise. Spend 15 minutes each morning and evening to tone up your body muscles. The improvements may be gradual and not noticed straight away.

Smokers beware. Smoking ages the skin prematurely and leads to the formation of more wrinkles. It destroys the ability of the skin to renew itself effectively. Recent research has found that smoking a pack of cigarettes every day for 40 years corresponds to 7.4 years of ageing.

Antioxidants and inflammation. Environmental pollutants such as smog, dust and radiation can react within the body to cause production of free radicals. Excessive levels of free radicals in body tissues can be detrimental to health. Says Dr Saigal: "Antioxidant nutrients and enzymes are considered the first line of defense against damage from free radicals."

Stay slim. Says Dr Saigal: "Being overweight makes a person biologically older than a slim one of the same birth age. Obesity shortens your healthy life span."

Meditation as a stress-buster. Meditation is recommended for everyone, especially those of us with hectic, stressful lifestyles. Meditation may cut back the flow of stress hormones. And if your mind stays young, your body will follow.


PRINTED CIRCUIT

Xbox Xcitement
In which gets down and dirty with the latest console in the market.

X would have to be my favourite letter of the alphabet. I wear size... actually, never mind the specifics, but it does have more than one X before the L. I have to admit this after the weekend just past: the Xbox 360 rocks. That last admission will set the tone for the rest of this review and not because I want Microsoft to send me more games to test on the machine (although that wouldn't be a bad thing), but because the console is really, really good.

It is.

The last console I owned was a Sega Dreamcast. I must be among the few non-PS2 owners to have spent more time on the console than some actual owners (what are friends for, after all?). A significant part of my not so significant life until now has been spent playing Soul Calibur 2, Tekken 4, and various iterations of Need For Speed on that machine. Only, over the past few years, ps2 games have become slightly boring, and limited by the hardware. Even Xbox (the first one) was a better machine, although it couldn't boast much by way of game titles, not unless you were a First Person Shoooter (FPS) fan and worshipped Halo.

I've never been a fps guy; nor am I a RTS (Real Time Strategy) one. I look for instant gratification from gaming, and prefer arcade style fighting games, racing games, or games based on other sports. Thankfully, along with the console, Microsoft sent a few games, two of which, Tecmo's Dead or Alive 4 and ea Sports' FIFA World Cup 2006, I played and played and played.

The first thing you appreciate about Xbox 360 is its wireless controller, even though that meant I went through Rs 500 worth of AA batteries in a week (I eventually bought a rechargeable battery pack); the freedom from wires feels wonderful . Then, when you start playing you notice the graphics: FIFA 2006 is immensely superior on the Xbox 360, not just graphically, but even in terms of artificial intelligence.

The game that I played most, though, was doa4, which is the premier arcade fighting title on this console currently. DOA, even on the earlier Xbox was a graphically intense game, and this version doesn't disappoint. The game has always had some of the best body physics of any fighting title (especially the female characters; the game has a 'Mature' rating), and now the characters seem even more supple and the actual fighting, more brutal. Still, both games give you this feeling that they aren't still taking advantage of the console's tremendous processing power.

Microsoft will launch Xbox360 in India around November. The price of the basic bundle will be Rs 19,990. The premium bundle will cost Rs 23,990 and will have a 13 gb harddrive preinstalled (honestly don't even go for the basic model, the storage is worth its price). Game pricing has not yet been finalised but will not be very cheap; expect to pay around Rs 1,000 a game minimum. The company is also looking at establishing Xbox live in the country. This service allows gamers to hook up their console to a broadband connection (128 kbps minimum) and play against anyone, anywhere. The online service will also have a certain fee attached to it, but the catch is that if the online service catches you playing a pirated version of the game, well you get chucked out of the service. Ouch!

 

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