CEOs
of real estate majors, engineering and construction firms, and
project management consultancies are running scared. Reliance
Industries Chairman Mukesh Ambani is on the prowl, looking for
senior executives who can translate the company's grandiose SEZ
(special economic zone) plans into reality, and promising to do
a repeat of what he has done with Reliance Retail, where he literally
hired the best of breed from a clutch of sectors: Raghu Pillai
from Pantaloon to look after the front-end, Gunender Kapur from
Unilever to head the grocery and foods business, Sriram Srinivasan
from Indus League to head the apparels one, Rajeev Karwal from
Electrolux, for the consumer durables one, and K. Muralidhara
from AmEx for the financial services one. Running scared, that
is, if they haven't put in their papers and thrown in their lot
with a man who is rapidly emerging India's most hungry and most
successful executive hunter.
Ambani may have done his bit in raising salaries
for high-flying CEOs and senior (very senior) execs, up from Rs
1 crore in 2005 to around Rs 4 crore in 2006. Yet, in one of those
paradoxes of plenty, there do not seem to be enough people available.
At the CEO level, certainly (see The CEO Crunch on page 78), but
also across the board, including the entry level. At Larsen &
Toubro, the board has increased the retirement age to allow Chairman
and CEO A.M. Naik, a battle-scarred veteran who has spent 41 years
at the company, work on till he turns 70. At yes Bank, one of
the newest private sector banks in the Indian banking firmament,
CEO Rana Kapoor is currently monitoring the company's ongoing
60-day recruitment (he does this every 48 hours).
By 2010, estimates from India Inc. suggest
(see Manpower Gap by 2010), most sectors will face a shortage
of people. What's happening now isn't a temporary gap between
demand and supply; it is the beginning of a real scarcity. "There
is a real talent shortage as the economy grows and diversifies,"
explains R. Sankar, Country Head, Mercer Human Resource Consulting.
"And our education system is geared only towards a 3 per
cent economic growth." For the record, the Indian economy
grew by 8.5 per cent, 7.5 per cent, and 8.4 per cent in 2003-04,
2004-05, and 2005-06, respectively, and estimates suggest that
it could grow by 8 per cent this year.
Even as companies try to get to grips with
the long-term implications of this, and come up with the appropriate
long-term solutions, they are doing the predictable: trying to
cope with a demand-supply gap, by simply upping the ante. Result:
salaries that are seemingly impervious not just to the laws of
gravity, but also to those of economics.
A recent study by Hay Group claims that the
salaries of senior managers in India, adjusted for purchasing
power parity, are the second-highest in the world (after that
of senior managers in Turkey), at $77,665 a year (Rs 36.50 lakh).
Evidently, India is in the midst of a secular increase in wages
and salaries, across sectors and levels. It would also seem to
be experiencing the pangs of a secular shortage of people.
Million-dollar Babies
|
Retail Rider: Raghu
Pillai helped grow RPG's retail business; he was first
poached by Future Group's Kishore Biyani, then by Reliance's
Mukesh Ambani |
The buzz in India's
head-hunting circles is that million-dollar salaries are no longer
as rare as they once were. Senior investment bankers, it goes,
are being hired at a million-half (over Rs 7 crore) and heads
of private equity firms for around $350,000 (Rs 1.64 crore and
that's the salary alone; on top comes a bonus of between $2 million
and $5 million a year). In the past year, say headhunters, an
unprecedented number of senior executives have moved companies.
Several have joined Reliance Retail (apart from the ones named
already, the list includes Sanjeev Asthana from Cargill India,
Bijou Kurien from Titan and G. Sankar from Lifestyle, D. Saravanan
from McDonald's and Suresh Singaravelu from Prestige Constructions);
several others have joined Anil Dhirubhai Ambani Enterprises in
various positions (Tarun Katial from Sony Entertainment Television
and Rajesh Sawhney from Indiatimes are two such); George Zacharias
has moved from Sify to Yahoo; Munesh Khanna from Enam to DSP Merrill
Lynch; and Anil Chawla from ge to de Shaw. "A year ago, there
were just a handful of people making Rs 1 crore to Rs 1.5 crore,"
says Deepak Gupta, Country Head and Managing Director, Korn/Ferry
International, a search firm. "Today, there are many more
who are earning more than that."
|
|
Hedge Champion: When one
of the world's largest hedge funds, DE Shaw came to India,
it roped in GE Capital vet Anil Chawla |
Expat Expert: The telecom
market is booming; who better to head Tata Teleservices then,
the Darryl Green, formerly of
Vodafone KK, Japan? |
One reason for the spurt in salaries, especially
at the top, is, according to Sonal Agrawal, CEO, Accord Group
India, a headhunting firm, "the emergence of new sectors."
Private equity is one such: in the past year, some 70 new firms
have pitched their tents in India; between them, they need around
400 people; the available talent pool is around 60. "We are
just not able to find the right people," says Rahul Bhasin,
Managing Partner, Baring Private Equity. "These days, I spend
30 per cent of my time on recruitments." Another is the growth
in sectors such as pharmaceuticals, telecommunications, consumer
durables and fast moving consumer goods. Even once-dormant sectors
such as aviation, real estate, and construction are now growing,
and growing fast. In the three months ended June 30, 2006, the
sales of India's top 500 listed companies grew by 25 per cent
as compared to the corresponding period of 2005; the net profits,
31 per cent. "The aviation industry will need around 400
pilots this year and the available talent pool is around 150,"
says Captain G.R. Gopinath, Managing Director, Air Deccan. The
result? A bloodbath in the domestic market for available talent
(even then, a large number of pilots will have to be hired globally).
The problem is compounded, adds Mohit Mohan, Senior Vice President,
Gilbert Tweed Associates, a search firm, because "the new
sectors have no pool of trained professionals to hire from".
"They are recruiting from the available generic pool of professionals,
thereby, creating a ripple effect across sectors," he says.
Apart from causing salaries to accelerate unnaturally, this also
results in too many companies across several sectors chasing too
few (and often, the same) people.
From Glut To Lack
|
Today's shop-floor: Business
Process Outsourcing is the new manufacturing, at least
in India, and is equally, if not more, manpower intensive |
|
Tomorrow's shop floor: With the entry
of several major Indian business group, the organized
retail industry is expected to get a fillip and witness
unprecedented growth |
|
Rainmaker #1: I-banking veteran Munesh
Khanna recently signed up to head DSP Merrill Lynch's
investment banking business |
If industry has
been caught unprepared by its own appetite for people, blame it
on time. Even as recently as 2002, a mere four years ago, the
demand-supply equation was skewed towards supply. "The last
time graduates were benched or retrenched, 2001-02, wasn't so
long ago," says Mohinish Sinha, Associate Director, PricewaterhouseCoopers.
Since then, however, India has grown, and changed. The IT and
IT-enabled services sectors continue to hire, their appetite for
people seemingly endless. Other sectors, such as retail banking,
financial services, healthcare, aviation, telecommunications,
even energy and manufacturing, have done their bit as well.
The demand has been highest at the top, and
the bottom (except in the case of it services, where middle managers
can't be had for the love of code or money). At the top, CEOs
need to possess leadership skills, the ability to build and manage
teams, and charisma enough to be the public face of the company.
And, at the entry level, across most sectors, executives and managers
need to have the ability to manage the interface with customers.
The easiest way to find people at these levels, then, is to poach
them. "Shortage is an understatement," moans R. Suresh,
MD, Stanton Chase India, an executive search firm. "There
is a severe paucity of talent at the vice-president level and
above." "We hire for attitude, cultural fit, and not
just domain knowledge," adds Sanjay Jog, Head (HR), Pantaloon
Retail, a statement seconded by K. Ramkumar, Head (HR), ICICI
Bank; both Jog and Ramkumar need a huge number of entry level
executives to fuel their respective companies' plans, Pantaloon's
in organised retail and ICICI's in banking. The preferred hunting
ground for most companies looking for executives with some amount
of expertise in handling customers is hospitality. Then, with
that industry itself poised for tremendous growth, supplies from
that source could dry up soon. "Going forward, the fight
for talent will be within the industry, and it is clearly not
prepared for the task," says Saurabh Gupta, Head (Hospitality),
HVS Executive Search, describing how the hospitality industry
is itself not prepared for the coming boom.
Some companies have come up with an innovative
way of tackling the shortage of people: imports. Higher salaries
and a buoyant economy make this a viable option, especially for
fast-growth industries that require people in a hurry. At Air
Deccan, one out of every three pilots and engineers is an expatriate.
And, at UK construction company Laing O'Rourke's Indian joint
venture, 10 per cent of the project managers and engineers are
expatriates. The flipside: expatriates mean expatriate salaries,
and that could rewrite the entire India story.
No Cure In Sight
Much of the
India story is built around cost-efficiencies. This is especially
true of sectors such as it and it-enabled services, but also holds
for businesses such as retail banking where the emphasis is on
maximising reach and minimising cost of transactions. "How
do companies cope with 15-20 per cent salary increases a year,
when inflation is 5 per cent?" asks Mercer's Sankar. With
demand for people continuing to rise, a company that reasons,
logically, that it can no longer afford 15-20 per cent hikes,
could jeopardise its own future. "All companies need to make
a choice between the cost of attrition and salary increases,"
explains Arun Tadanki, President and Managing Director, Monster.com.
Right now, the argument is skewed heavily
in favour of the latter. At L&T, for instance, junior managers
received a 25 per cent increase on average. "We have been
facing maximum attrition at the junior levels and have to resort
to remunerative ways of retaining talent," shrugs M.S. Krishnamoorthy,
Executive Vice President, L&T. Other companies are doing things
differently, but these still have to do with remuneration. "Retention
bonuses and, sign-on bonuses are increasingly being used by employers
to retain people," explains Purvi Sheth, Vice President,
Shilputsi Consultants. "We recently placed the President
of a large FMCG company in Mumbai and one of the conditions of
his appointment was that the company would bear the cost of sending
his son to Harvard University for post-graduate studies,"
adds a headhunter. Stock options, too, are back in vogue.
The Temping Trend |
|
The largest private sector employer:
Ashok Reddy's TeamLease
is already that |
Put it down as another instance
of India adopting a global trend and tweaking it to suit local
conditions. The world over, temping (or staffing) is driven
by the desire on the part of companies to ride demand-supply
fluctuations and on the part of employees to take up modular
part-time or time-bound assignments. While the two hold true
in India, a third driver of the phenomenon has emerged. "Temping
becomes a means to take candidates for a 'test drive' to evaluating
fitment and in effect becomes a fast track apprentice program,"
explains Ashok Reddy, Managing Director of Bangalore-based
TeamLease Services, India's largest staffing company with
some 52,000 employees on its rolls. Around 44 per cent of
the company's temps, he points out, tend to find permanent
employment within six-to-nine months (of taking up temporary
assignments).
Temping also helps reduce fixed costs by keeping a portion
of wage costs variable and, therefore, in control. According
to E. Balaji, COO, Ma Foi Management Consultants, "A
company where 15 per cent of the workforce becomes temporary
can save 17-23 per cent of its costs in the medium term
(2-3 years)."
Today, there are around 185,000-200,000 people working
as temps around the country in the organised sector. Sectors
such as IT-enabled services, banking, telecommunications,
retail, even manufacturing (yes, the trend of blue-collar
temps has started) are the main beneficiaries. Still, existing
policies take a rather dim view of the phenomenon. Internationally,
temping has its own regulations. "In India, in the
absence of a law geared specifically towards temping, we
follow the labour laws," says TeamLease's Reddy. And
there are some 25,000 of these that are industry- and location-specific.
Much of the laws were framed to protect the interests of
blue-collar workers, not white-collar temps. "While
these laws do not restrict us, they create operational cholesterol,"
says Reddy. With adequate changes in the regulatory regime,
execs in the industry believe that a further 10-12 million
jobs could be created through the temping route in next
five years.
-Shalini S. Dagar
|
At a broader level, the phenomenon of soaring
salaries and vanishing workers is indicative of several skill-gaps
in the country's education system. "The most obvious skills
that are lacking are generic, soft skills such as communication,
articulation and teamwork," says Kiran Karnik, President,
NASSCOM. "In India, salaries are rising to the point that
the outsourcing industry risks becoming uncompetitive," adds
Vivek Wadhwa, a professor at Duke University, whose recent paper
highlighting the real number and quality of India's engineers
generated a great deal of interest. "This means the country
isn't generating enough engineers that meet the needs of the industry."
Training is an option, and India Inc. has
embraced it wholeheartedly. ICICI bank, for instance, spends around
Rs 30 crore a year on training. "On any given day, there
are about 1,000 people being trained personally, and another 2,000,
through e-learning," says Ramkumar. The Future Group and
11 educational institutions such as Welingkar Institute of Management,
Mumbai, and Institute of Integrated Learning in Management, Delhi,
have joined forces to launch a programme in retail management.
And yes Bank has a training programme in retail banking that it
plans to offer to the entire industry in the next 18 months.
Blue-collar Blues
As if shortage weren't enough, companies
are also hamstrung by archaic laws. |
|
On the Shopfloor too: Demand for
bluecollar workers has increased,
as has their wages |
Hire and fire', a term preferred
by old-economy industrialists and political parties alike
to describe, in three words, labour reforms (the actual
description would likely fill several books), the former
in a wistful, wish-this-would-happen kind of way, and the
latter, in a this-is-what-we-must-avoid one, will likely
have to wait. For some time, it appeared that the government
was veering around to the position of allowing some flexibility
in such laws in special economic zones (currently, the only
one seems to be that states are free to amend labour laws
in SEZs, essentially, a passing of the buck), but that hasn't
happened; the communist parties, key allies to the ruling
United Progressive Alliance would certainly protest any
such move. For the record, the government expects around
5 lakh jobs to be created by the end of 2007 in eight SEZs.
With 150 more being cleared in principle, the number is
set to grow.
For years now, industry has cried itself hoarse explaining
the need to reform the 25,000-odd laws that make up India's
labour regulation framework and which apply to any industrial
enterprise employing more than 20 personnel. While unionism
is not quite the force it once was (despite the communists
best efforts to establish a beachhead in the industrial
belt of Haryana and Chandigarh), these antiquated labour
laws do quite the same as that: at the least, they are irritants;
and in some scenarios, they are actual deterrents to growth.
Some economists believe that with the economy poised for
greater growth, labour laws could be one factor in a phenomenon
they describe as 'jobless growth'. That would be a pity,
because industry confesses that there is a shortage of blue-collar
workers all around.
Demand-supply imbalances may be one reason for the rising
salaries of blue-collar workers; economic growth, another;
and inflation, still another. The Consumer Price Index (CPI)
for the agricultural labour class has grown faster than
that for other worker segments. This, since the prices of
wheat, sugar and pulses have risen sharply in the recent
past (these constitute a larger part of the consumption
basket for farm workers than others). Not surprisingly,
then, the agriculture sector, the largest employer of blue
collar employees in the country (some 60 per cent of labour),
has witnessed a 15 per cent across-the-board rise in wages,
according to industry sources. Availability of farm labour
is turning out to be a constraint, too, since migratory
labour from Bihar, Jharkhand and West Bengal is finding
less reason to travel northwards in search of better opportunities-back
home, highway projects are kicking off and are offering
better wages. The booming construction business across the
country has also led to an increase in wages for labourers.
According to real estate major DLF, the wage bill has risen
by around 2 per cent in the last six months. And in the
case of Railways, the largest employer in the country, the
wage bill is expected to rise by around Rs 400 crore per
annum since a part of the salary is inflation indexed. The
situation isn't very different in the case of the manufacturing
industry: wage bills have headed North and companies are
scrambling to find people to meet ambitious expansion plans.
-Balaji Chandramouli
|
|
The CEO Crunch
India Inc. needs leaders, and
can't find as many as it wants |
Last
year, CEO salaries in excess of Rs 1 crore were considered
par for the course, and anything around Rs 2-2.5 crore high.
Today, the accepted figure for CEO salaries would have to
be a million dollars (around Rs 4.7 crore). The one reason
for this? There aren't enough CEOs going around, especially
in sectors such as infrastructure, real-estate and retail
(and the situation at the senior management level is only
marginally better). With the economy showing no signs of
slowing down, demand, at both levels, will only increase.
"From now on, India would need at least 2,000 CEOs
per year," says R. Suresh, MD, Stanton Chase India,
an executive search firm. Based on a conservative 1:4 CEO:Senior
Manager ratio, this would mean 8,000 vacancies at that level.
Then, there's the growing demand for independent directors,
a demand brought about by law. Caught unawares, corporate
India is now following a multi-pronged strategy to fill
these positions. It is trying to attract Indians who have
built careers outside the country, hiring expatriates, especially
in sectors such as aviation where local talent is simply
not to be had or IT and pharmaceuticals where the marketing
front-end has to be based in the US or Europe, promoting
internally, and poaching across sectors, even from small
and medium enterprises. Consequently, there has been a distinct
shift in the profile of the people occupying the corner
offices. "The age, the stature and the gravitas that
was once associated with a CEO's job has been redefined,"
says Suresh.
-Shalini S. Dagar
|
That India should face a manpower shortage
is ironic. Some 40 million people are registered with state-run
employment exchanges. If barely 100,000 of them find jobs every
year, says Rahul Bajaj, Chairman, Bajaj Auto, it is because of
"inadequate interaction between industry and academia"
which leads to inappropriate education in schools and colleges.
"The (education) system is geared towards a low level of
equilibrium," adds NASSCOM's Karnik: low fees, low investment
in infrastructure and faculty, and graduates of low quality. In
the short-run, India Inc. may be able to address these issues
by importing workers (at all levels) or poaching them from other
industries. In the long run, it will have to partner the government,
lobby it, or do both to accelerate educational reform. "India
can't sustain its growth unless it fixes its education system,"
warns Wadhwa. That's a frightening thought.
|