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SEPT. 24, 2006
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Soaring Suburbs
Suburbs are the new growth engines. Gurgaon, Noida, Thane, Howrah, Kancheepuram... the list is endless. With the realty boom continuing, suburbs are fast catching up with cities in spreading the consumer culture far and wide. With the rising population in suburbs, marketers now have a new avenue to spread their message. A look at how suburbs are leading the way.


Trading Days
The World Trade Organization talks may have failed, but developed and developing nations have very little to gain from stalling negotiations. Nations are already trying out new permutations and combinations in forming alliances, and regional blocs; free trade agreements are the order of the day. An analysis of the gameplans of various regional economies in furthering their interests.
More Net Specials
Business Today,  September 10, 2006
 
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High NPAs, High Interest
Everybody likes a bank in the red (except its depositors).
UWB: In the eye of a storm

There's value everywhere these days, including in down and out banks. You can't help, but get that feeling after seeing the queue of banks that threw their hat into the ring for the ailing United Western Bank (UWB). Last fortnight, the Reserve Bank of India put the private sector bank under moratorium till December 1, 2006 in a bid to protect the interest of depositors. At the time of writing, at least five banks, ICICI Bank, Federal Bank, Canara Bank, Andhra Bank and Allahabad Bank had evinced interest in UWB. ICICI Bank, which was quick off the blocks in showing interest in the 70-year-old UWB, appears the most probable winner, reckon analysts.

But why on earth would anybody want UWB, you might well wonder. The Satara-headquartered bank, which had deposits of Rs 6,480 crore against advances of Rs 4,006 crore in 2005-06, had racked up losses of close to Rs 100 crore in each of the past two financial years. The net non-performing assets (NPAs) stand at 5.66 per cent, which compares poorly with its peer group's figure of just 1.97 per cent. The bank's capital adequacy ratio, too, turned negative at 0.3 per cent as on June 30, 2006 (the regulatory minimum is 9 per cent). "This has jeopardised depositors' interest. The bank was also unable to come up with any credible plan to raise fresh capital," notes RBI in its moratorium notice.

Yet, ICICI and the clutch of other banks sniffing around UWB have good reasons to do so. The bank has a strong branch network of 230 branches in small towns, a dozen extension counters and 75 ATMs (automated teller machines). At a time when rural, and small & medium enterprise (SME) lending is growing by leaps and bounds, acquiring UWB, infusing capital in it and turning it around make ample sense. That UWB can access low-cost funds in a progressive state like Maharashtra only enhances its appeal.

In the meanwhile, as nervous depositors queued up outside the bank branches to recover their money, the half-a-lakh shareholders in UWB had to brave a stomach-churning crash in the stock price (although some brave punters betting on a seamless acquisition did somewhat salvage the stock). RBI may have slapped the moratorium order ostensibly to protect depositor interest, but there's little it can do to allow them (and investors) to sleep better in the immediate term.


DLF's IPO Blues
Minority shareholders spook a $3-billion mega issue.

DLF Group's Chairman K.P. Singh: Facing the realty?

When DLF ltd withdrew its draft herring prospectus in end-August, it raised as many eyebrows as it did when it filed the document in mid-May, when it planned to raise all of $3 billion (roughly Rs 14,100 crore) and a valuation of Rs 1,35,000 crore was bandied about. The reason given by the company is that it had to update the prospectus with the latest financial information. "The updated prospectus will have the results from the September 30 quarter also. We expect to file the revised prospectus around mid-October," says Saurabh Chawla, Senior Vice President (Finance).

However, DLF's prospectus wasn't cleared by the Securities and Exchange Board of India (SEBI) since LDF's minority shareholders had complained to the regulator that they were not allowed to participate in the company's rights issue that took place in September 2005. Following this rights issue, the holding of the promoters in DLF Ltd was up to 99.5 per cent. Chawla says the matter is sub-judice and that his company had put forth its point of view to the Ministry of Company Affairs. "We are waiting for a decision from the ministry."

According to Chawla, DLF Ltd has added around 10-12 projects from the time the prospectus was first filed with SEBI. "One of them is the development of the Dankuni township in Kolkata, which will be over 5,000 acres of land," he says. So, should we expect an even higher valuation the next time around?


Diversifying Into Disaster?
Rather than hedging risks, ONGC might be raising them.

Over the last few years, the Oil & Natural Gas Corporation (ONGC) has been diversifying to hedge itself against the vagaries of exploration and production. Petrochemicals, power and even special economic zones (SEZs) have been some of those new ventures. But how sound have been some of the decisions involving these new businesses? Consider: ONGC has chosen to award contracts worth Rs 700 crore for its petrochemical unit in the Dahej SEZ even before signing up a fuel source. Implication: Doubling of the fuel plant cost to around Rs 1,000 crore. Here's why: The main petrochem unit will operate on hydrocarbon gases that are supplied from an in-house 'extraction' plant that quite literally curdles the 'rich' gas that is sourced from its supplier, Petronet LNG Ltd (PLL). Only that it has yet to sign an extraction agreement with PLL that takes back the 'lean' gas after the extraction process. PLL has recently written to ONGc stating that it would require to erect an additional tank (costing $100 million or Rs 470 crore) to house 'rich' gas, since, into the future, it cannot assure quality. ONGC is now revisiting the economics of the project-whether to extract propane and butane (that go towards production of LPG or liquefied petroleum gas) or settle for just the lower extracts (that goes towards production of petrochemicals).

Another diversification that could turn sticky is ONGC subsidiary Mangalore Refineries and Petrochemicals Ltd's (MRPL) pitch to set up a 7.5-million-tonne refinery in Barmer, Rajasthan, near Cairn Energy's oil find. The reason: The faulty underlying assumptions that half the crude oil for the project would be available for the life of the refinery at a charitable $27 (Rs 1,269) per barrel!

R.S. Sharma, Chairman and Manging Director, ONGC, maintains: "All diversifications will be pursued from the point of view of viability. Nothing else."


Can Moto Get Its Mojo Back?
Roti, kapda, makaan, Nokia, Samsung-and Motorola.

Motorola's Agarwal (left) and Mathias: They've hit the market with a vengeance

Back in the mid-90s when the Indian telecom revolution was about to take flight, Motorola was the undisputed King of the Hill with dominant market shares in two-way radios and pagers. Even when the mobile revolution began in late 90s, Motorola was a key handset provider. Then, somewhere down the line, as Motorola globally grappled with problems such as the botched Iridium satellite phone project, it lost the plot in India (though it continued to be on the ball in China).

Despite being one of the first American companies to invest in an offshore technology centre in India back in 1991-an investment that is reaping huge benefits for the company till today-sales of consumer handsets have been abysmal. So much so that by the end of the 2005-06 fiscal (according to data published by CyberMedia) the company's sales actually shrunk, to Rs 507 crore from Rs 755 crore; market share touched rock bottom at 3.6 per cent, placing Motorola at a distant fifth in the market.

Sales might have been even worse had the company not begun its slow but steady resurgence, which started a year ago when Ed Zander, CEO, Motorola, visited India. Not only did Zander make the company's Gurgaon office the regional headquarters (looking after the subcontinent, South-East Asia, Africa and the Middle East), his visit also precipitated a hiring spree. "95 per cent of the employees in this company have joined in the last one year, many in the last six months," jokes Sudhir Agarwal, Director Sales, Motorola India, who counts himself and his Marketing counterpart Lloyd Mathias in that large number.

Currently, according to unofficial data, the company has a market share of around 12-13 per cent in the handset market (Motorola officials are cagey about figures, but confirm that the company is back in double-digit territory) and is vying with Samsung for the 'best of the rest' award, as Nokia still dominates the market. According to Mathias, who was formerly with PepsiCo India, the company has adopted several models to get more and more consumers to purchase products. "When we joined Motorola, there were almost no products in the market. We had three models, including the razr which cost something like Rs 40,000 then (it costs just Rs 9,000 now). We needed to beef up our model line-up as well as get a better distribution strategy in place," says the Director Marketing.

A tie-up with Bharti Teletech was inked that made the Rakesh Mittal-run company a distributor for Motorola products. "Overnight, the number of Motorola touch-points (read: retail outlets) quadrupled," Mathias says. New models were also brought into the line-up and prices of existing models slashed; a basic Motorola razr now costs a quarter of its launch price. More importantly, the company also aggressively began tying up with operators.

"We have deals with most major operators", Agarwal points out, and most of these are for entry-level handsets in the sub-Rs 2,000 range. "This helps us because operators have a massive reach. In up East, for example, whenever Hutch expands its network, our C117 phone which is bundled with a Hutch connection is integral to that expansion because even if 40 per cent of their dealers sell our phone, that is a tremendous reach. In Kerala, as Idea Cellular is rolling out further during Onam, the C114 will play a critical role. So you have to realise that market share is not all about razrs, SLVRs and PEBLs," Agarwal points out. Motorola India is also expected to tie-up with state-owned Bharat Sanchar Nigam Ltd (BSNL) for selling bundled phones as the operator is about to roll out its massive new network.

In addition, Agarwal also mentions Motorola's other major initiative, in rural India with tie-ups with DCM-Shriram and ITC. "The Hariyali and e-Choupal markets in north India and the N-logue markets in southern India will give us access to thousands of villages. And in our research we realised that these villagers wanted brand new phones, not repackaged second-hand phones," adds Agarwal.

But the RAZRs, SLVRs and PEBLs do help, especially in urban areas where churn rates are increasing. "It would be fair to say that we have made these handsets fashion symbols," Mathias chuckles. "We've used Abhishek (Bachchan) quite well as our brand ambassador and that has helped us tremendously. But more importantly, we have tied up with GE Money and that allows us to sell phones on monthly installments. No other phone manufacturer does this."

Both Mathias and Agarwal realise that a few good months don't make a summer, and catching up with the monster that is Nokia will not be easy. But Motorola India Chairman Firdose Vandrewala believes that even more exciting times are to come for the company, "We have just started. Our objective isn't to be just another multinational, we at Motorola India have to make Motorola relevant to India and India to Motorola. We might have improved our market presence and our devices on the market, but we have to do more. The mantra of the future for us should be Roti, kapda, makaan, mobile. We have to continue to focus on connecting the unconnected."

 

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