OCT. 27, 2002
 Cover Story
 Editorial
 Features
 Trends
 BT Event
 Personal Finance
 Managing
 Case Game
 Back of the Book
 Columns
 Careers
 People

Who's Fitter,
Who's Fittest

Want to know what CEO's like Anil Ambani of Reliance or Ratan Tata of the Tata Group do to stay fighting fit? Click here. Plus: An exclusive seven-day CEO fitness regimen from Gold's Gym in Mumbai.


The 800 Rolls On
For a product dismissed for being too 'underpowered' to stick it out in the competitive era, the A-segment Maruti 800 is doing remarkably well. Yes, for a while it did look as though it would be the moped of four-wheelers, with B-segment cars assuming the 'minimum requirement' tag. But the 800 is the 800. It still sells.

More Net Specials
Business Today,  October 13, 2002
 
 
Shop Till You Drop

In which our correspondent sets out to rescue time-strapped CEOs who need to pack, and pack quick for a three-day business trip. P.S.: She had help from an up-there designer.

Raghavendra Rathore: The up-there designer helped pick these wardrobes
SELECTION
SIGHT & SOUND

THE MISSION: to pick clothes, shoes, even bags for a CEO for a three-day trip
THE BUDGET: Rs 40,000
THE EXPERT: Raghavendra Rathore, the Jodhpur-based designer who trained at the Parsons School of Design, New York, and worked with the likes of Donna Karan and Oscar de la Renta.

I shared the rules of the game with Rathore, a relatively shy but sporting gentleman from Jodhpur, whom we pick up from his studio in Greater Kailash, Part II, a South Delhi borough. There are only three: one, we would do the exercise twice, once for men, and the second time for women (glass ceiling be damned, I wasn't going to spend a Sunday afternoon shopping for boring men's clothes). Two, we would have to necessarily pick branded garments, not designer stuff. And three, our budget for each was not to exceed Rs 40,000.

THE FEMALE CEO
Samsonite Cruisair, 70 cm, silver: Rs 5,750
Samsonite pewter tote, 54 cm: Rs 4,100
Two pairs of western suits, grey and black: Rs 3,000 each
Black (or beige) M&S trousers: Rs 3,500
Benetton grey-chalk pin-striped trousers: Rs 1,299
Be: formal black trousers: Rs 1,295
Red Anshu Arora silk shirt: Rs 1,995
Benetton white Dobby shirt: Rs 899
Benetton comfort-fit trousers: Rs 1,199
Benetton striped shirt: Rs 899
Black Lee jeans: Rs 1,045
Adidas black short-sleeved tee: Rs 350
Ashley black sandals: Rs 1,950
Ashley shoes: Rs 1,950
Ashley Unicorn boots: Rs 2,150
Nike spandex bratop and shorts: Rs 1,350
Adidas Kestrel sneakers: Rs 1,299
TOTAL: Rs 37,030
THE MALE CEO
Samsonite Cruisair, 70 cm, silver: Rs 5,750
Samsonite pewter tote, 54 cm: Rs 4,100
Dark grey Pringle trousers (tropical wool): Rs 5,800
Black Giovani trousers (fine cotton): Rs 2,800
Raymond black leather belt: Rs 700
Marks & Spencers black Oxford shoes: Rs 4,500
Dark grey Zodiac shirt: Rs 995
White Arrow shirt: Rs 1,295
Grey Givo suit: Rs 5,998
Black and grey D&G tie: Rs 2,995
Zodiac maroon twill shirt: Rs 1,095
Two pairs of Zodiac black cotton socks: Rs 88 each
Black Lee denim jeans: Rs 1,045
New Balance running shoes: Rs 2,500
Two pairs of New Balance socks: Rs 99 each
TOTAL: 39,947

So, on a sunny September Sunday afternoon, I set out with one of the most happening designers in the country to phantom-shop for three-day CEO wardrobes.

It's easy to shop if you know what you are looking for, and where you can find it. Our first stop is a men's store in Delhi that stocked everything from Arrow shirts to Hugo Boss suits (outside our budget, unfortunately). Most metros are likely to have at least one such store; not all stock HB, but since we can't afford that, it doesn't matter. Rathore recommends we start with the trousers and we (actually, he) end up choosing two, a grey tropical wool one ("it doesn't crumple") and a black fine cotton one. He also spends what seemed to me an inordinate amount of time choosing a belt before picking a simple black one with no visible stitches (yuck!) and a simple silver (non-shiny) buckle ("you wear a nice belt, and it gets noticed").

The shirts are easy; a dark grey (you guessed it, the man is partial to greys) and an off white. ''Blazers and double-breasted jackets are out,'' says Rathore as we move on to what I consider the toughest part of the assignment, choosing a suit. The man takes no time at all before settling on, what else, a grey suit in tropical wool stretch fabric. He spends considerably more time explaining how a jacket should be packed. "Reverse fold in such a way that the shoulders are back-to-back; smooth the creases at the neck; place your hand at the centre of the jacket and fold the suit over."

Rathore pays the price for his grey-fetish when we got down to the ties. Grey suits need good ties to liven them up and there are simply none to be had. A CEO on a three-day trip, says the designer, needed at least four. He finally settles on a Dolce & Gabbana black-and-grey combination. ''A more expressive individual, or someone in an industry like media,'' explains Rathore, ''can go in for a trendy colourful tie.''

The designer had an easier job picking women's clothes

The casual wear is easy: a pair of jeans and a twill evening shirt with a semi-formal collar. Rathore is shocked when I suggest a turtleneck. ''You are always going to be bumping into people," he shrugs. The shoes take the longest, but we finally find one at the Marks & Spencer outlet (I didn't want to take names, but shoes are, well, shoes)-soft Italian leather Oxfords (black, of course).

We save women's wear for Monday (binge-shopping on a Monday, am I in consumer-heaven or what?). There are few national brands in women's wear, so we agree to pick some local ones (I am sure there must be similar stuff available in the other cities).

The designer shows us the best way to fold a trouser

The western suit-what would the modern woman do without it?-is first on the list. Rathore's tips: pick two, a beige for the day and a black for the evening, and watch out for that polyester content. A suit with too much polyester could pick up a tacky shine while it is being ironed. Purchase segues into purchase; maybe it is easier for me because we are shopping for clothes for women. Rathore's next picks are a pair of black (or beige, or grey pin-striped) trousers and a crisp white Dobby shirt with French cuffs for the day, and a pair of black formal trousers and a red silk shirt or a short purple silk tunic for the evening. Rathore is convinced that we need a denim option-''for a casual afternoon''-and picks a pair of black jeans and a black short-sleeved tee. We indulge and choose another casual ensemble-comfort fit white trousers and a stylish striped shirt with extended cuffs.

The shoes are easy, but we pick so many pairs (three, black Karen sandals, black Jolanda shoes, and black Unicorn boots) that I feel distinctly uncomfortable with the one we have chosen for the men.

The total bill for the woman comes to Rs 37,030 after Rathore insists on picking a gym outfit and sneakers ("for a possible visit to the hotel gym"). The bill for the man is Rs 37,249 (including three pairs of socks). I still feel guilty about the shoes. So, after Rathore is gone, I quietly insert a pair of sneakers (for all-terrain running) into the list. New total: Rs 39,947. We are almost there.

TREADMILL
The chromium's for your bike

If you're a regular gym-goer, chances are your instructor may have casually tried to influence you to add a body-building or (for those of us who abhor that Arnie Schwarzenegger sounding phrase) strength-training supplement to your diet. Earlier in this column, I'd told readers about the benefits of L-Carnitine, an amino acid-like substance that has been found to have a wide range of protective effects and health benefits as long as it is consumed in sufficient amounts. Carnitine's protective effects are associated primarily with heart health. It has been shown to be a factor in the protection against heart disease. One of a number of additional health benefits of carnitine is that it increases fat metabolism. No wonder carnitine is popular among athletes and body builders as it increases stamina and has been shown to help in developing muscle mass.

But of late, the coach at a new gym I'm frequenting has been hard selling something called chromium picolinate. The substance, let's call it c-p for brevity's sake, is supposed to be a wonder compound that not only helps build muscle mass but also reduces fat. Of course, it assumes you do a good deal of resistance training as well. The other touted benefit: it prevents and treats a certain type of diabetes. Sounds great, doesn't it?

So a couple of weekends back I made the rounds of the better pharmacies in Delhi to check out whether they have this wonder drug. They did. And what's more, it's an OTC drug. So you just get in there, ask for it and pronto, it's there for you. Costs a packet though. The phial of capsules I bought set me back by eight C notes. Anyway, happy with my purchase, I trudged home and decided to check out some literature on the stuff before downing a couple.

After extensive net swoops and a few conversations with a couple of doctor friends, I was rudely brought back to reality. True, chromium is an essential trace mineral found in a wide variety of foods and it does helps in burning carbohydrates and fats in the body, and helps insulin do its work of making blood sugar (glucose, our basic fuel) available to cells. The catch is that nobody is sure how much chromium we need to stay healthy, but some experts worry that we don't get enough. What's more, chromium in food is not easily absorbed by the body. Chromium picolinate-the form of the mineral commonly sold as a supplement-is more easily absorbed.

Now for the bummer. In 1997, a laboratory study in an UK university showed that chromium picolinate could damage the genetic structure in rats. That raised questions about whether c-p could cause cancer in humans. Plus, the study found, that there was little evidence of rampant chromium-deficiency in humans. For those who want to know, some of the best sources of chromium are found in egg yolks, whole grains, liver meats, brewer's yeast, some cheeses and, hang on for the best of the lot.... wines! I doubt, however, whether wine and workouts are a good combo and I dare not suggest that to my trainer, who's these days trying me to get my brachioradialis more defined (that's not what you'd want to think it is but just stronger elbow flexor muscles!).

But the bottomline is that although there's a whole lot of supplements on the store shelves, do a bit of research before you start popping them or making smoothies and guzzling them. Till then, I suggest a good healthy diet and, hey, kick that butt and keep the six-pack on your middle rather than in your fridge!

 

    HOME | EDITORIAL | COVER STORY | FEATURES | TRENDS | BT EVENT | PERSONAL FINANCE
MANAGING | CASE GAME | BOOKS | COLUMN | JOBS TODAY | PEOPLE


 
   

Partners: BESTEMPLOYERSINDIA

INDIA TODAY | INDIA TODAY PLUS | SMART INC | THE NEWSPAPER TODAY 
ARCHIVESTNT ASTROCARE TODAY | MUSIC TODAY | ART TODAY | SYNDICATIONS TODAY