Manoj
Kohli was CEO and executive director of Escotel, the Escorts group's
cellular service provider. Kohli quit and joined Bharti Televentures,
a rival, as Joint President, Mobility Group. Market watchers saw
this switch as something of a recruitment coup. And so it probably
was.
Betrayal, cried his former employer. The Escorts
Group Chairman, Rajan Nanda, was peeved enough to file a legal case
against Kohli, citing a 'non-competing' clause in Kohli's employment
agreement that barred him from joining a competing telecom company
for three years.
Raj Nayak was the ad sales chief in India of
News Corp's Star Network, playing a key role in getting commercials
for Star News. Nayak quit and joined NDTV, the exclusive content
supplier to the TV channel-which was preparing to go its own way
by launching a couple of rival news channels on March 31, 2003.
Market watchers saw this switch as something of a preference assertion.
And so it probably was.
Betrayal, cried Star. The News Corp set-up
was incensed enough to sue Raj Nayak and NDTV, alleging a violation
of contractual obligations.
There you have it. Two high-profile cases.
And two much-relieved employees; both Kohli and Nayak are out of
the dock, though the former still has a division bench appeal by
Escorts to contend with. None of the parties involved in the two
litigations, contacted by BT, was willing to say anything.
NON-COMPETING CLAUSES
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»
Sneak into many a high-level employment contract
these days
» Tend
to have plenty of loopholes, to the discerning recruiter eye
» Act
mainly as deterrents, preventing people from crossing over
» Have
rarely found support, on record, in India's courts of law
» Do
not match the efficacy of non-legal corporate retention policies |
It is, however, a single issue.
Clause-What Clause?
Till recently, nobody had heard of non-competing
clauses. Now that they have-they have a habit of sneaking into job
contracts-people tend to avoid getting into the gory details. Often,
that headache is left to recruiters. Says Ajit Isaac, CEO, People
One Consulting, "It is the recruiter who has to do the necessary
due diligence, and if there is some problem, he hasn't done his
job."
So what are these clauses anyway? The details
are too steeped in legalese to even try reproducing here. But in
sum, the clauses typically demand that the employee promises not
to join a competing organisation in the same industry for a specified
period (say six months, a year, or more) in case he or she quits.
Such clauses are most prevalent in industries that are cola-like:
two or three fiercely competitive players that are bitterly obsessed
with each other (and with secrecy). Crossing over of key personnel
is viewed in near-apocalyptic terms.
The big fear is that the enemy camp will get
hold of strategic information, tricks of the trade and the like-the
'source code' for success. A Rajeev Karwal shifting from LG Electronics
to Philips, for example, could take LG's marketing success formula
away and use it to strategic advantage for the rival. Likewise,
a Gaurav Duggal, a Pepsi planner, crossing over to Coca-Cola could
result in substantial loss of data.
Besides, reason some clause-writers, it's only
fair that an employee adheres to the terms agreed upon. A company
empowers employees with sensitive information only on the reassurance
of commitment.
Of Human Bondage
Ordinary people, by and large, loathe the very
notion of 'bondage' -in whatever form. For obvious reasons. Companies
retain the right to sack high-level employees (as per contract),
and so employees should reserve the right to walk out too, and do
whatever they so choose.
As for the info empowerment argument, it can
be countered with the reasoning that whiz performers add as much
(or more) to a company's brainware as they gain. Besides, it's not
clear whether such clauses actually work as intended. The Kohli
and Nayak cases suggest not. Shrewd recruiters are adept at spotting
loopholes. The new recruit could be absorbed in a non-competing
field, temporarily, for example. As the man in charge of the eastern
and western regions at Bharti, Kohli can plausibly claim not to
be competing with Escotel.
Many firms believe that it's best to stick
to the good old-fashioned ways to retain people. Y.V. Verma, Vice
President (HR), LG, does not see non-competing clauses as productive,
for they have little bearing on "the companies' future".
Then, there's Pepsi's experience to consider.
After Pepsi lost 14 people of its Kanpur team to Coca-Cola India
in 1998, the company wanted all manager-level employees to sign
non-competing clauses. Most, however, refused to sign on. Pepsi,
which refused to discuss this episode with BT, got seven people
back, but not through legal means. "Loyalty," says an
ex-Pepsi employee, "doesn't come from contracts." It's
an emotion thing.
Are hr departments failing somewhere? Possibly,
suggests Rahul Taneja, Vice President, ConsIndia, a recruiter. "People
look at immediate requirements," he sighs, "and there
is no long-term vision." So when a problem arises, someone
dusts off an old piece of paperwork to wave in the employee's face.
This kind of thing could leave the employee all the more miffed.
Embittered exits often end up encouraging the
'breakaway' mindset, where the slighted departee turns hellbent
on inflicting damage on his former employer.
Some time back, Vasanth Nangia quit Titan's
jewellery venture, Tanishq, along with five other executives, to
start Oyzterbay, a similar venture. Once established, a brand is
always much larger than its contributing individuals. Yet, Tanishq
decided to sue Nangia for alleged violation of an allegiance clause
signed in 1997. The case gave Oyzterbay just the publicity it needed.
From a PR perspective, these clauses can backfire.
Tying people down sounds curmudgeonly in a world where people ought
to be free to follow their hearts.
Moreover, as Anita Ramachandran, Chief Executive
Officer of Cerebrus Consulting, sums up, "You can't do someone
out of a livelihood."
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