APRIL 13, 2003
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Telecom Brand Games
Been watching the CDMA-versus-GSM battle from the edge of your seat, have you? Good, battles for the technology standard are always exciting. But what about the brand battle? Is the market really as commoditised as it appears? Here's a brand-versus-brand look at the business.


Cup Of Whoahs
So, now that we've reached the grand finale of the great game to glue eyeballs, and Sachin Tendulkar is crowned the Big Winner, let's take a good hard-nosed business look at the real winners. A good hard look, that is, at what the Cup's biggest stakeholders—the advertisers—achieved over the season.

More Net Specials
Business Today,  March 30, 2003
 
 
Money Is Time
Do you find yourself saying "I don't have the time" more often than "What's the hurry"?

Shaun Pollock is in tears. South Africa in mourning. All over one miscalculated run according to a little-understood scoring system brought into existence by two obscure British statisticians.

Rather than get into the whys and hows of following Messrs Duckworth and Lewis in one-day international cricket, I look instead at the philosophy in their calculations. And find an odd parallel with the way one has tended to console ambitious high achievers who confess that they feel they are not achieving enough.

   
   

The d-l method is about ''resources''. Without going into mathematics, the system says that there are two resources a team has at the start of a one-day innings: the overs to be faced, and the number of wickets left.

(For the curious, here's what happens: If a match is shortened due to rain, the system doesn't just proportionally alter the target by the overs left, but also uses the 'wickets left' factor to arrive at a fair number.)

Some of which might be relevant to a way of thinking about your career and life.

I've spent many long afternoons over iced tea, talking with people in their 20s and 30s telling me how they're stuck at work and their doubts about making a big move in their careers. ''I'd like to do xyz,'' I hear, ''but I'm too old for it.''

I start by asking them to think about the age at which they'd consider themselves truly 'retired'- when they'd completely stop working and contributing to the world. At first, they tend to blurt out "50" or "55". But then most think a little more and say that they can't think about a time when they'd be doing absolutely nothing.

I agree. I really don't think too many of us are going to be doing nothing at any time in our lives, no matter how appealing that prospect may seem. So I suggest we should accept that we're going to be productive contributors right into our early sixties-or whatever our average life expectancy is. (A little more for women, probably!)

Then I ask, at what age did you become an adult, or otherwise ready to go out and become an individual in your own right this world. The answer comes back. "Eighteen."

So, would you agree, I ask, that you have about 45 to 50 years of productive adult life in you?

Yes, I hear back.

So how far have you gone down that path, I inquire? Most 30-somethings seem surprised to realise that they still have two-thirds of their innings left to play. And those in their early twenties come to the startling conclusion that they've barely started out.

I really believe there's only one asset that matters in all our lives. It's not money. It's time.

Time isn't money. It's the other way round: the only 'money' worth treasuring is time.

We're all born with that average of 60 or 70 years in us. And we spend the first 18 or 20 years getting ready for the remaining 50.

In the absence of any evidence to indicate that you take your cash and savings accounts with you when you kick the bucket, I have to assume that all you go with are memories and experiences.

Which, oddly, is also what you leave behind for rest of the world. Apart from, perhaps, an offspring or two to perpetuate the gene pool.

How far down your ''resources'' are you? Many of us are not fortunate enough to start off down this path unburdened. Some of us have unavoidable commitments. Perhaps a family debt to pay off. A kid or two to raise. Parents to support.

So, okay, subtract some time for that. Where are you now? Are your kids old enough to not need obsessive pampering? (It makes no difference, you know!)

Do you have a resume, if not a roof over your head to fall back on? Your parents better off?

So what's holding you back? You have all the time in the world, you know.


Mahesh Murthy, an angel investor, heads Passionfund. He earlier ran Channel V and, before that, helped launch Yahoo! and Amazon at a Valley-based interactive marketing firm. Reach him at Mahesh@passionfund.com.

 

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