APRIL 13, 2003
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Telecom Brand Games
Been watching the CDMA-versus-GSM battle from the edge of your seat, have you? Good, battles for the technology standard are always exciting. But what about the brand battle? Is the market really as commoditised as it appears? Here's a brand-versus-brand look at the business.


Cup Of Whoahs
So, now that we've reached the grand finale of the great game to glue eyeballs, and Sachin Tendulkar is crowned the Big Winner, let's take a good hard-nosed business look at the real winners. A good hard look, that is, at what the Cup's biggest stakeholders—the advertisers—achieved over the season.

More Net Specials
Business Today,  March 30, 2003
 
 
Customising Leadership
 

The secret to successful leadership lies in the pcr-100 model: proactive approach, customer focus, communication and commitment, and relationship-building along with 100 per cent commitment to taking the organisation to new heights.

   
   

A leader needs to have a proactive approach. Individuals who have a reactive attitude usually end up fire-fighting and reduce the team's output. A reactive mode of handling situations wastes valuable resources like time and money and has a bad effect on the team's morale.

A factor that is critical to an organisation is customer focus, communication and commitment. Customer satisfaction is a pre-requisite for survival in a competitive business environment. Leaders should have the highest level of commitment to customers, and this can only be achieved when they have a clear focus and a two-way communication process in place in the organisation. This enables them to understand the customer's requirements and orient their teams to providing the necessary services and products.

Another key attribute of leadership is relationship-building. Strong relationship-building skills are imperative in a competitive business environment and necessary for the growth of organisations. This also ensures that the company's intellectual capital is utilised to the maximum. Such skills also enable leaders to forge successful business alliances and establish long-term relationships with customers.

All these attributes would however be lost on a leader who did not have the ability to focus his team absolutely on his organisation's goals while driving them to attain ever-higher levels of performance.

 

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