JUNE 8, 2003
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Q&A With Jack Dangermond
Meet the President of the California-based Environmental Systems Research Institute, a $480-million Geographic Information System (GIS) company. The man was in Delhi recently to sign an MoU with the Department of Science and Technology (DST) for the 'Mapping Your Neighbourhood' project. So what's this all about?


Village Women
Could Hindustan Lever be on to something big? Its Shakti project is a micro-credit programme that intends to get rural women organised into self-help groups, and that too, in such a way that raises their purchase budgets manifold. This just might be the way to crack the rural scene. A look at the potential.

More Net Specials
Business Today,  May 25, 2003
 
 
More Apply, No Reply
In which your columnist talks more on the job that job-seekers should do.

A HR professional was among the first to write back after the last column Apply, No Reply. Her submission-that she wished even one of the resumes she received was of the sort that we talked about. Her grouse: that more HR people at companies aren't as selective. The candidates didn't disagree. "I've experienced first-hand the benefits of your suggestions," said one gent. Another asked for more suggestions. At the risk of being simplistic, here are a few:

   
   

Use your word processor for starters. If you're using Microsoft Word, go to File, New, choose Templates and pick any of the Resume formats. These may seem a little bare-bones, but it's a good enough way to start. Or try Google Online for resume formats. Find one you think suits you. But how do you go about filling it?

What on earth do you want to do? Let's start right at the top. What is your career objective? What do you want to do in the job you are looking for?

Do not expect your poor reader to read your life story and figure out what the most "suitable position" is for you. Be clear. "I want to use my experience and skills to be a great FMCG marketer" is fine. "I want to contribute to a growing, dynamic organisation" is babbling nonsense. Be precise and tailor it to the receiver. If need be, write as many objectives as resumes you are sending out.

Rewind your life, don't replay it. The operative phrase is "reverse chrono". Start with your most recent experience, not with how you did at SUPW in school. Don't just mention the dates and the designations. That says nothing. Talk of what you did out in that position that was different, special, outstanding. What results did you achieve? Now do this going back in time, job before job, till when you started. Look at it objectively, from the outside. Does this tell the story of how good a worker you are?

No experience? No problem. What if you're fresh from college and have no job history to speak of? It's all right-everybody starts that way. But look deeper. Is there nothing you've done, really? You must have done an end-of-term project on site. Helped organise a college festival. Helped a friend's dad's business. Tell them what you did, and how well.

Believe me, this is far more valuable than how many marks you got in your MBA.

Now comes the education. So you spent your time and your dad's money getting those alphabets after your name. Mention it here (reverse chrono again). And please, you don't have to go all the way back to your kindergarten. Mention the things that set you apart here. "Scored 67.3 per cent in CBSE Tenth" is not likely to.

Now go beyond the curriculum. List the achievements outside the academic realm that make you special. Maybe you were a champion swimmer. Or you parasail regularly. Or you bit the head off a rival debating team's captain.

When someone's choosing between two "67.3 per cent" types for an entry-level post, these are the things that can make you seem more interesting.

Now get personal. If there's anything unique or memorable about your personal situation, here's where you put it down. Maybe age, or marital status-though either of those strictly shouldn't matter. I've seen many who send in their height and weight, even a photograph-and unless it's Femina Miss India you're applying for, I don't see how that's of any use.

This gets you to a better resume. But that's just brought you on to the playing field. Now you need to score.

Network furiously. You've probably whined about someone else "She's got connections". Well, get your own. If you meet or read about an interesting person or company, track them down. Follow them. Learn about them, then ask to meet them. Few will refuse you this favour, if you ask nicely. Ask about the work there, about others they know in other companies who may be hiring. Make sure you leave the interview with numbers of more people to call. Repeat till you strike gold.

Create your job. How badly do you want something specific? Find out where you can have that job and offer to intern there for free. If you're any useful, someone will get around to paying you.

Create your job, part 2. To me, this recession and hiring into dead-end call centre jobs is an opportunity. Not finding anything you like? Why don't you start off on your own? There is no minimum age-or capital needed-for entrepreneurship.


Mahesh Murthy, an angel investor, heads Passionfund. He earlier ran Channel V and, before that, helped launch Yahoo! and Amazon at a Valley-based interactive marketing firm. Reach him at Mahesh@passionfund.com.

 

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